One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider myself a technical person, but over the years, I’ve learned to love what metrics like pageviews, new visitors, and traffic sources can tell me about my site visitors. Not only that, but they also opened my eyes to new business opportunities — which is gold for freelancers like myself. In this guide, I’ll be covering everything you need to know about web analytics, so you can truly understand which data points mean what, interpret your findings correctly, and make data-backed […]

In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict? Consent Mode is the solution proposed by Google to continue providing valuable insights in a privacy-first digital world. This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no […]

You want to know how to calculate website traffic. That’s smart since your website’s value is both the traffic AND the revenue it can bring in. Making sure your site works? Check your web traffic. Reacting to changes in your industry? Your website traffic data can help you see how you’re doing. Measuring web traffic can help you build realistic goals and strategies that lead to increased revenue for your business. To get started, keep reading, or jump to the section you’re looking for. Why measure website traffic? Before You Start Collecting Web Traffic Data How to Calculate Website Traffic […]

If you run a website, then you’ve likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? To answer that question, you will need to complete the following steps:  determine how many visitors are typical to websites in your industry determine how many visitors are “good” for websites in your industry establish a goal based on variables like industry, size, and user experience and create an action plan to achieve it In this post, we’ll walk through how to complete each of these […]