January 2022 / 167 posts found
Nick Petrie: On Following the Most Compelling Story
Nick Petrie is the author of seven novels in the Peter Ash series, most recently The Runaway. His debut, The Drifter, won both the ITW Thriller award and the Barry Award for Best First Novel, and was a finalist for the Edgar and the Hammett Awards. A husband and father, he lives in the Milwaukee area. Follow him on Twitter, Facebook, and Instagram. Nick Petrie © Troye Fox, 2016 In this post, Nick discusses how he listened to the story that wanted to be told in his new Peter Ash triller novel, The Runaway, what he hopes readers get out […]
10 Big Ways Infographics Benefit Your Content Strategy via @sejournal, @rio_seo
Whether you’re just getting started with a simple infographic or already a seasoned pro, infographics belong in any content marketing strategy. Here’s why. The post 10 Big Ways Infographics Benefit Your Content Strategy appeared first on Search Engine Journal.
Wix Gets An SEO Upgrade With Deepcrawl Integration via @sejournal, @MattGSouthern
Wix and Deepcrawl are forming a partnership and announcing the immediate launch of custom designed SEO tools built with enterprise-grade technology. The post Wix Gets An SEO Upgrade With Deepcrawl Integration appeared first on Search Engine Journal.
Virtual, Hybrid, or In-Person: Business Leaders Weigh In on the Future of Events
In 2019, Microsoft hosted their annual Ignite event in Orlando for one week. It was the most successful Ignite they’d ever had, with well over 27,000 attendees. That is, until the fall of 2021 — when they hosted over 270,000 attendees in a virtual version of the same event. A couple of years ago, the majority of businesses hosted in-person trade shows and conferences. Virtual conferences were a rarity. But, post-pandemic, we’re seeing a major shift towards virtual or hybrid events. In fact, HubSpot Blog Research found roughly 40% of marketers plan to increase their investments in virtual events, webinars, […]
8 Data-Backed Recommendations for Social Media Marketers in 2022 [Insights from 300+ Professionals]
The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve. From new features to algorithm updates and disruptive social apps, keeping up with these changes can be challenging, but also allows you to tap into exciting new possibilities to help your company grow better in 2022. To help you get the most of your social media strategy in the new year, I recently published findings from the HubSpot Blog’s Social Media Trends Survey, where I collected data from more than 300 […]
Stop Writing A Book When These Ten Things Happen
It’s a tough decision for any author to stop writing a book. You started your writing project with a lot of enthusiasm. But now it’s becoming a grind. Every writer has a file of unfinished, abandoned, or forgotten manuscripts. So don’t think that you are alone when you start having doubts about your book. As in any walk of life, you don’t always succeed. You win a few, and you lose a few. Ten reasons to stop writing a book It’s the last thing you want to do. But knowing when to quit writing a book is a decision all […]
How Writers Can Apply Business Tools to Their Writing
When artistry unites with a little business know-how, you can grow your writing career, reach new audiences, and increase the impact your words get to have on the world. (What Is an ARC in Publishing and Writing?) In my first term of graduate business school, I stood in front of my class to give a presentation introducing myself to them. I started by talking about my day job career as an analyst and what had led me to pursue my MBA. Then I looked down, paused, looked back up, and started over, this time introducing myself as a fantasy and […]
11 Pros and Cons of Writing for Free
Free writing can be a wonderful exercise where a writer sits down and writes without inhibitions. Writing for free, however, may be a completely different matter. Freelance writers can often be asked to write for free and/or produce “speculative/spec writing” and this can confuse and frustrate many a prospective, new, or established freelance writer. (How Much Should Writers Charge Per Word or Per Project?) When you consider a freelance writer’s time, effort, and subject matter expertise, they should be paid a fair rate. Routinely, however, a freelance writer will be asked to create without compensation. Novice freelancers or writers writing […]
Google Ads Performance Max Replaces Smart Shopping & Local via @sejournal, @brookeosmundson
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April. The post Google Ads Performance Max Replaces Smart Shopping & Local appeared first on Search Engine Journal.
3 Types of Competitors to Watch (+ How to Find Them)
According to a 2020 survey, most businesses have an average of 29 competitors. Do you know who yours are? All businesses have competition — and knowing yours is key for innovating your products, services, and marketing strategies. But identifying the competition isn’t always obvious. Some are direct, while others may take more time to uncover. Here, we’ll cover the three types of competitors to watch, and five ways to identify them. 3 Types of Competitors in Business 1. Direct competitors. A direct competitor probably comes to mind when you think of your competition. These are businesses offering similar (or identical) […]