February 2022 / 394 posts found
Waterfall Charts: The Marketing Graph You Need to Hit Your Goals
Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise. When you hear the word “waterfall,” that’s typically what you imagine. However, today, we’re going to talk about a different kind of waterfall — the waterfall chart. Waterfall charts are a data visualization resource that can help you gather and track important data such as traffic goals and lead generation. Below, let’s review what a waterfall chart is, how to read one, […]
How to Use Excel Like a Pro: 19 Easy Excel Tips, Tricks, & Shortcuts
Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it. In this post, I’ll go over the best tips, tricks, and shortcuts you can use right now to take your Excel game to the next level. No advanced Excel knowledge required. What is Excel? Microsoft Excel is […]
Constanza: Poetic Forms
This week’s poetic form is the constanza. It’s a fun form comprised of at least five tercets (or three-line stanzas) that was invented by Connie Marcum Wong. Here are the guidelines: Five (or more) tercets Eight syllables per line First line of each tercet can be read as its own poem First lines of each tercet all share the same A rhyme Second and third line of each tercet share a rhyme and add a deeper meaning to the entire poem If your constanza is comprised of five tercets, this would be the rhyme pattern: abb/acc/add/aee/aff ***** Play with poetic […]
Free Google Ads Script To Dynamically Change Target ROAS via @sejournal, @siliconvallaeys
Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS. The post Free Google Ads Script To Dynamically Change Target ROAS appeared first on Search Engine Journal.
Local SEO Deliverables: What To Expect Of Your Agency via @sejournal, @LWilson1980
What should you expect your local SEO agency to bring to the table? Use this guide to help ensure a successful relationship. The post Local SEO Deliverables: What To Expect Of Your Agency appeared first on Search Engine Journal.
What is a Web Crawler? (In 50 Words or Less)
When it comes to technical SEO, it can be difficult to understand how it all works. But it’s important to gain as much knowledge as we can to optimize our websites and reach larger audiences. One tool that plays a large role in search engine optimization is none other than the web crawler. In this post, we’ll learn what web crawlers are, how they work, and why they should crawl your site. You might be wondering, “Who runs these web crawlers?” Usually, web crawlers are operated by search engines with their own algorithms. The algorithm will tell the web crawler […]
What Are Brand Assets? 6 Examples to Inspire You
All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new brand, it’s essential for companies to design brand assets that highlight their values, strengths, offerings, and identities. Brand assets let you create customer touchpoints that are immediately recognizable. Think of Amazon packaging, the Pixar lamp, or Apple’s minimalist design. But branding assets aren’t simply logos and slogans. They’re the combination of several elements that come together to create a […]
How to Create Persuasive and Engaging Ads for Your Business
Digital advertising is a fast-paced and ever-evolving industry––and it’s a booming one. According to 2021 predictions, companies were on track to spend $450 billion on digital ads. The U.S. is the largest global market for mobile advertising spending. Crafting an ad that can stand out amongst the plethora of digital campaigns can be challenging. When … The post How to Create Persuasive and Engaging Ads for Your Business appeared first on Digital Agency Network.
Grow Your Business: How to Optimise Your SEM Campaign?
For the past two years, digital transformation has become a hot topic. Many companies have successfully transformed themselves thanks to the digital marketing grant, while others are still struggling to figure out the world of online business and digital marketing. Since digital marketing has been expanding, it is only natural that there are many things … The post Grow Your Business: How to Optimise Your SEM Campaign? appeared first on Digital Agency Network.
B2B Marketing News: B2B Content Marketing Purpose Study, LinkedIn’s Top Marketing Skill Data, & Google’s New Search Ads 360 Features
The Purpose of Content Marketing for B2B vs. B2C Brands 88 percent of content marketers say that creating brand awareness is the primary purpose of content marketing, with 79 percent noting audience education, while some 78 percent said building increased trust and credibility — three of several statistics of interest to B2B marketers contained in newly-released survey data. MarketingProfs New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand Digital marketing specialists and account executives joined social media managers as the most in-demand marketing occupations, while digital marketing, advertising, and social media skills had the biggest mismatch […]