February 2022 / 394 posts found
Local Economics Through the Lens of Elected Officials and Organizers
If you want to serve local business owners, allying your company with their deepest needs matters. Recently, the Institute for Local Self-Reliance provided a valuable opportunity to hear directly from localism advocates and elected officials about small business owners’ goals and obstacles. If your brand is marketing software or other services to this largest sector of American commerce, I highly recommend setting aside an hour this week to watch the whole recording (embedded at the end of this post). Today, I’ll briefly recap the information from this event that stood out to me as most illuminating, in hopes that you will […]
Writing Dark Fiction
People seem to like their content with a healthy side of darkness if you go by the books that linger at the top of bestseller lists and the TV shows that consistently draw big audiences. Personally, I am way too soft for actual horror (no thank you Stephen King or Stranger Things,) but I am attracted to stories that have an undercurrent of something frightening or shocking and, possibly, just a bit evil—especially if there are real people involved. Devil In the White City, The Girls, Dr. Death. (5 Tips for Writing a Domestic Thriller) When I first told the […]
2022 February Flash Fiction Challenge: Day 7
Yesterday, we focused on character. Today, let’s focus on plot. For today’s prompt, write about a workplace drama. Remember: As mentioned yesterday, these prompts are just starting points; you have the freedom to go wherever your flash of inspiration takes you. (Note: If you happen to run into any issues posting, please just send me an e-mail at mrichard@aimmedia.com with the subject line: Flash Fiction Challenge Commenting Issue.) Here’s my attempt at writing a workplace drama: Reconciliation “Forgive me, Father, for I have sinned.” I can’t remember my first confession. It’s not totally unusual—when you get to be my age, […]
Don’t Use The Target=”_Blank” Link Attribute In These Cases via @sejournal, @martinibuster
The choice to use the _blank link attribute carries with it a number of security and user experience considerations. Learn when not to use it. The post Don’t Use The Target=”_Blank” Link Attribute In These Cases appeared first on Search Engine Journal.
25 Best About Us Page Examples On The Web via @sejournal, @alexanderkesler
About Us pages should be designed to tell a captivating story. Here’s how 25 brands convey their values and benefits. The post 25 Best About Us Page Examples On The Web appeared first on Search Engine Journal.
Resume Tips to Get You The Job You Want, Straight from Recruiters
I can’t think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check. Post-pandemic, the job search is a whole different ball game, with new considerations you haven’t faced before. A checklist makes everything seem less daunting so that’s what much of this article will be, and the best part is it’s recruiter-approved. Let’s dive in. 1. Include your contact information. This seems like a given, right? Not exactly. “You would be surprised to know how many really good resumes I’ve come across with no contact […]
How to Share an Instagram Story in Under 5 Steps
Have you ever watched an Instagram story and thought, “[Insert name of friend] needs to see this?” One of my favorite aspects of Instagram — and social media in general — is its shareability. For businesses, it’s also a great way to engage your audience, share relevant content, and tell a bigger brand story. However, when it comes to reposting content on Instagram, the steps aren’t always straightforward. Here, we’ll cover how to share content to your Instagram story. Table of Contents How to Share an Instagram Story How to Share an Instagram Post to My Story Why Brands Share […]
Smarketing: How Sales and Marketing Alignment Can Better Your Business
Sales and marketing. They’re a powerhouse pairing that can catapult any business to success. But when these two vital business functions fail to click together, the converse can be true. Double handling, wasted resources, and too many separate goals make for a fractured environment that can confuse the customer journey. In worst-case scenarios, the two … The post Smarketing: How Sales and Marketing Alignment Can Better Your Business appeared first on Digital Agency Network.
Why Diversity, Equity & Inclusion Matter More than Ever for B2B Marketing
The team at TopRank Marketing asked me to write a blog post on Diversity, Equity and Inclusion in B2B Marketing. Every introduction I wrote rang hollow. I talked about how representation matters, including a post with an adorable kid overjoyed at seeing himself onscreen in Encanto. I tried starting with a statistic about brand values. I tried starting with a question: What is a cis straight white guy doing writing a post about diversity, equity and inclusion? The idea was to follow up that rhetorical question with a post that would justify its own existence. But it turns out that […]
Alana Quintana Albertson: On Giving a Tragedy a Happy Ending
Alana Quintana Albertson has written 30 romance novels, rescued 500 death-row shelter dogs, and danced 1,000 rumbas. She lives with her husband in sunny San Diego with her two sons and too many pets. Most days, she can be found writing her next heart book in a beachfront café while sipping an oat-milk Mexican mocha or gardening with her children in their backyard orchard and snacking on a juicy blood orange. Find her on Twitter, Facebook, and Instagram. Alana Quintana Albertson © Berkley Jove (TR) 2021 In this post, Alana discusses how she reimagined Romeo and Juliet with a happy […]