February 2022 / 394 posts found
Small Business SEO Checklist: 11 Ways To Improve Rankings via @sejournal, @mindyweinstein
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To Improve Rankings appeared first on Search Engine Journal.
Conversion Rate Optimization (CRO): 8 Ways To Get Started
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That’s where conversion rate optimization (CRO) comes in. In this guide, you’ll learn about the power of CRO, why your business should focus on improving your conversion rate, and how to get started. What is a conversion rate? A conversion rate is the percentage of visitors who complete a […]
How To Choose The Best Marketing Channels For Your Small Business?
Every business doesn’t have to use all the marketing channels. Way ahead, the marketing professional will waste time and resources while promoting products on a trendy channel. The company may not succeed in reaching out to the target audience. So, when you have to choose the appropriate marketing channel, you must commence with a strategy. … The post How To Choose The Best Marketing Channels For Your Small Business? appeared first on Digital Agency Network.
B2B Marketing News: Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners
How B2B Businesses Can Get Omnichannel Sales Right B2B sellers now more often offer digital channels than in-person ones, and recent survey data shows that marketers also find digital channels more effective, and The Harvard Business Review recently examined the power of a more holistic and customer-centric approach to collaboration in B2B. Harvard Business Review Google parent company Alphabet broke $200 billion in annual revenue for the first time Google’s parent firm Alphabet topped the $200 billion revenue mark during 2021, a year-over-year rise of some 41 percent to $257 billion, with Google advertising revenue for the fourth quarter of […]
Swan Huntley: On the Chaos in Decluttering
Swan Huntley is the author of Getting Clean with Stevie Green, The Goddesses, and We Could Be Beautiful. She earned her MFA at Columbia University and has received fellowships from MacDowell and Yaddo. Her writings have appeared on Salon, The Rumpus, GO Magazine, and McSweeney’s Internet Tendency, among others. She lives in Los Angeles. Swan Huntley Photo by Jen Rosenstein In this post, Swan discusses the process of writing and rewriting her new novel, Getting Clean With Stevie Green, how COVID meant more time to change things up, and more! Name: Swan HuntleyLiterary agent: Liz Parker of Verve Talent & […]
How to Make Tough Topics for Adults Into Experiences for Children
Here’s the thing about tough topics: they may feel tough for you, but for someone else they are just life. In Alphabet Rockers, we write and create for children, from two Grammy-nominated albums about racial justice and gender justice to our first published picture book, You Are Not Alone, which is about empathy and inclusion. Our work invites us all—adults and children—to create the world of belonging and equity we need. Our writing is not just for kids, but inclusive for generations. We’re here to build a new cultural foundation, and it’s our responsibility to evolve and do the work […]
11 Classic Examples Of Exceptional Jingle & Slogan Writing via @sejournal, @searchmastergen
Here are some of the most iconic jingles and slogans that have succeeded over the last three decades because of the high-quality writing behind them. The post 11 Classic Examples Of Exceptional Jingle & Slogan Writing appeared first on Search Engine Journal.
How Google Search Understands Human Language via @sejournal, @MattGSouthern
Google Search is capable of understanding human language with the assistance of multiple AI models that all work together to find the most relevant results. The post How Google Search Understands Human Language appeared first on Search Engine Journal.
The 20 Best Video Editing Apps for 2022
Using a video editing app is critical for creating a winning video marketing strategy. And if you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote work.But like most new strategies, you’ll need to prove its ROI before you get a budget. And that can be tricky because to make a great video, you need a few things — like a camera and editing software. You might already have a high-quality camera built into your smartphone, but editing your raw footage and preparing it for […]
20 Ways to Effectively Increase Your Conversion Rate
Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision. Visitors to your website can experience this too if there are too many places to look or if there’s a confusing design. When this happens, visitors won’t convert. Therefore, increasing your conversion rate is beneficial to lowering your cost per acquisition. Below, let’s review how to increase your conversion rate for both your desktop website and mobile site. How to Increase Conversion Rate on Your Website 1. Use a CRO planner. Getting started with conversion rate […]