March 2022 / 398 posts found
Google May Surface More Short-Form Video In Search Results via @sejournal, @MattGSouthern
Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. The post Google May Surface More Short-Form Video In Search Results appeared first on Search Engine Journal.
Ad Tracking: What It Is & How to Do It
Tracking ad engagement and impact has been historically hit-or-miss. There wasn’t a universal standard for measuring the success of an ad campaign. In fact, the term ROI (return on investment) wasn’t even widely used until the mid-1960s. A lot has changed since then. Advertisers now have access to a wealth of granular ad tracking data for every single campaign they run. Ad tracking lets marketing teams leverage this data to more accurately measure, test, and revise ads based on how users interact with their online campaigns. If you’re new to running online ads, it’s important to spend some time thinking […]
The Ultimate Guide to Marketing Campaigns
From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards the desired action. They also give brands an identity, personality, and emotion. Marketing campaigns can do the same for your business. That’s why we’ve compiled this guide — to provide a clear, concise approach to your next marketing campaign. Keep reading to get started or use the links […]
NEW SEO Competitive Analysis Certification: Build a Strategy to Take On the Competition
We’ve said it before and we’ll say it again – our community continues to blow us away with eagerness to learn and hunger for new content. Your feedback and interest in new certifications and coursework through Moz Academy has been super helpful in guiding the development of our learning resources. In assessing the topic area for our next certification, it struck us just how darned competitive SEO feels these days. Competitive research and analysis still feel like an uphill battle – wouldn’t it be nice if an SEO just had a competitive roadmap to follow? It sure would. And now, […]
Tara Isabella Burton: On Learning Something From Every Draft
Tara Isabella Burton’s debut novel, Social Creature, was named a “best book of the year” by The New York Times, Vulture, and The Guardian, and her first book of nonfiction, Strange Rites: New Religions for a Godless World, was as praised by Tim Shriver as “the most thoughtful analysis of our current spiritual crisis anywhere.” Her fiction and nonfiction have appeared in The New York Times, The Wall Street Journal, Granta, and more. She received a doctorate in theology from Trinity College, Oxford, where she was a Clarendon Scholar, in 2017. Find her on Twitter. Tara Isabella Burton Photo by […]
Spelling & Grammar: Is It A Google Ranking Factor? via @sejournal, @annaleacrowe
After Google’s first Panda Update, several sites with poor spelling and grammar saw significant ranking demotions. Coincidence? Or conspiracy theory? Let’s dive in. The post Spelling & Grammar: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
Using A Facebook Page vs Profile For Marketing Your Business via @sejournal, @brentcsutoras
Optimizing your Facebook page is becoming more important than ever to make sure you are reaching your target market. The post Using A Facebook Page vs Profile For Marketing Your Business appeared first on Search Engine Journal.
How-To: Conditional Formatting Based on Another Cell in Google Sheets
Conditional formatting is a feature in Google Sheets in which a cell is formatted in a particular way when certain conditions are met. The formatting can include highlighting, bolding, italicizing – just about any visual changes to the cell. Just as it can be done for the cell you’re currently in, conditional formatting can also be set based on conditions met in another cell. Let’s dive into how to create this condition based on multiple criteria. How Conditional Formatting Works To learn how to set conditional formatting, let’s use this workbook as an example. It’s a workbook showing website traffic […]
How to Write a Great Value Proposition [5 Top Examples + Template]
Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that’s strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a value proposition, what a value prop isn’t, examples of some of the best value props we’ve seen, and tactics to create amazing value props. We’ll cover: What is a value proposition? Value Proposition vs Mission Statement (vs Others) How to Create a Value Proposition Canvas […]
Web-To-App Banners: How to Convert Website Visitors into Engaged App Users
As an agency looking to increase sales for the client, the first places to look are often making sure the website is optimized or reviewing the PPC channels. But here’s some food for thought for you: While mobile websites account for an impressive 50% of global web traffic, research tells us that a mammoth 90% … The post Web-To-App Banners: How to Convert Website Visitors into Engaged App Users appeared first on Digital Agency Network.