May 2022 / 386 posts found
Google Answers if Meta Description Matters for Rankings via @sejournal, @martinibuster
Google’s John Mueller answers if the Meta Description tag matters for ranking purposes The post Google Answers if Meta Description Matters for Rankings appeared first on Search Engine Journal.
How To Create An Infographic In Powerpoint [+Free Templates]
It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint. PowerPoint can be a marketer’s best friend when it comes to visual content creation. In fact, Infographics are the fourth most used type of content marketing. And it’s plain to see why, marketers who align the topic, content, and style of their infographics with the needs […]
Power Up Your Personalization Strategy With Dynamic Content via @sejournal, @KaitlynnFrank
Create a customized experience for your customers with dynamic content and reel in repeat customers. Discover the best practices with this guide. The post Power Up Your Personalization Strategy With Dynamic Content appeared first on Search Engine Journal.
LinkedIn Changes How It Ranks Content via @sejournal, @BrianFr07823616
Changes to LinkedIn’s feed algorithm aim to provide users with better, more relevant content and spark discussion. The post LinkedIn Changes How It Ranks Content appeared first on Search Engine Journal.
How Content Marketing & PR Combined Can Generate Leads
Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Current Challenges in Lead Generation Customer acquisition costs (CAC) are on the rise. About 60% of marketers say that their CAC has increased over the past three years, making it more important than ever for companies to […]
How to Measure Social Media Marketing ROI [with Expert Advice]
When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. […]
Google Deprecates Some Image and Video Sitemap Extensions via @sejournal, @martinibuster
Google announced that it is deprecating several image and video sitemap tags and attributes The post Google Deprecates Some Image and Video Sitemap Extensions appeared first on Search Engine Journal.
Blue Ocean SEO Strategy
If you’re familiar with the blue ocean marketing strategy, you know that SEO is inherently a “red ocean” industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a “blue ocean” — innovating to avoid the choppy waters of the current market? In today’s Whiteboard Friday, PJ Howland of Leaders.com suggests that a blue ocean SEO strategy is achievable through creating realistic content for your customers. Watch to learn more! Click on the whiteboard image above to open a high resolution version in a new tab! […]
TikTok Meets NFTs? What User-Generated Content Might Look Like in Web3
We were all sufficiently surprised back in Sept. 2021 when TikTok announced the release of its very own NFT project. While the endeavor seemed to crash and burn only a few months later, short-form content (like Vines and TikToks) is starting to become a hot topic in Web3. Of course, this is almost surely due to the fact that during a global pandemic, digestible content became king. So much so that ByteDance, TikTok’s parent company reported a 45 percent increase in growth only about a year after COVID-19 forced the world indoors. Now it seems user-generated content (UGC) is on […]