November 2022 / 274 posts found
10 Remarketing Lists To Boost PPC Performance via @sejournal, @brookeosmundson
With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel. The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.
12 Powerful Email Marketing Tips You Need To Know via @sejournal, @IngridPAdames
Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you’re using email marketing wisely. The post 12 Powerful Email Marketing Tips You Need To Know appeared first on Search Engine Journal.
8 Best Project Management Podcasts to Listen to in 2022
The project management field is growing. By 2027, employers will have 88 million PM roles, according to the Project Management Institute. To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights. Whether you’re an industry professional or just starting your career, we’ve gathered 8 of the best project management podcasts to help you on your journey. These podcasts cover a wide variety of topics, from company culture to organizational leadership. Take a deep dive below. 1. Manage This — The Project Management Podcast Hosts: Andy Crowe, CEO at Velociteach, and Bill Yates, Executive Vice President at […]
The Crisis of Disconnection: Why It’s Time to Rethink Your Growth Strategy [HubSpot Data]
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. If there’s a topline takeaway from the research that prompted us to call The Crisis of Disconnection by name, it’s this. The growth challenges you faced in the last decade won’t be the growth challenges you face in the next decade. If you’ve been following along, we’re glad you’re back. If you’re just joining us now, we’re glad you’re here. To recap, here are four things […]
Biggest Challenges Facing SEO In 2023 [Survey Results] via @sejournal, @MattGSouthern
Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023. The post Biggest Challenges Facing SEO In 2023 [Survey Results] appeared first on Search Engine Journal.
Microsoft Makes 3 Predictions For PPC Trends In The New Year via @sejournal, @MattGSouthern
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. The post Microsoft Makes 3 Predictions For PPC Trends In The New Year appeared first on Search Engine Journal.
Meet Sorare: The Web3 Future of Fantasy Sports
For too many reasons to count, people love to collect things. Whatever it is, if you can get it, someone is in the business of collecting it. However, not everyone is passionate about stuffing entire rooms — or crypto wallets — with massive collections without a clear-cut way to interact with them in mind. In the case of NFTs, that experience is doubly true. Interactivity with NFTs is often limited to what its creator intended. In most cases, especially outside of the blockchain gaming arena, that translates to NFT utility. So what if there was an NFT collectible designed with […]
Art Blocks: Snowfro, Tyler Hobbs, and More on the Rise of Generative NFT Art
There are few names as synonymous with generative art NFTs as Snowfro. The moniker of Art Blocks Creator Erick Calderon, Snowfro is widely considered a pioneer in the NFT space, known for helping elevate artists via Art Blocks, and solidifying generative art as a robust sector of the NFT space by way of his influential Chromie Squiggles project. Yet, despite the Snowfro’s prestige, the man behind the name has remained in awe of his own accomplishments, and still expresses astonishment at the fact that pieces from his collections continue to frequently sell for six figures. But beyond his own personal […]
Upcoming Drops: November 28 – December 4
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we put together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
Local Pack Header Specificity Vanishes while Local Packs Downtrend
In July of this year, Dr. Peter J. Meyers and I published a report analyzing an element of Google’s local results we termed “local pack headers”. About a month after publication, members of the local SEO community, like Colan Nielsen, began noticing that the extraordinary diversity of headings we had captured had suddenly diminished: Today, I’m doing a quick follow-up to the manual portion of our earlier study in an effort to quantify and illustrate this abrupt alteration. A total sea change in local pack headers Between July and November of 2022, 83% of our previously-queried local pack headers underwent […]