March 2023 / 284 posts found
WordPress WooCommerce Payments Plugin Vulnerability via @sejournal, @martinibuster
WordPress plugin vulnerability allows full site takeover by unauthenticated attackers. Affects over 500,000 WordPress WooCommerce sites The post WordPress WooCommerce Payments Plugin Vulnerability appeared first on Search Engine Journal.
How to Craft a Brand Manifesto [Guide + 10 Examples]
To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand’s purpose and shows why your brand is worth following. To do this, you’ll need to craft a brand manifesto that expresses your brand’s values. A compelling brand manifesto will appeal to your audience’s emotions and show the “why” behind your organization. But how do you discover the “why” behind your organization? How do you connect with an audience and inspire them to follow you? Here’s what you as a marketer need to know about brand manifestos, how to […]
A Comprehensive Guide to LinkedIn Sponsored Updates
Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads. In this comprehensive guide to LinkedIn sponsored updates, we’ll tackle the big questions — what are LinkedIn sponsored updates, how do they work, and how much do they cost? We’ll also offer a list of sponsored updates best practices to help your brand make the most of this social content solution. What are LinkedIn sponsored updates? Also called sponsored content, the official LinkedIn help page […]
3 Easy Steps to Build Your Brand Promise [+ Examples]
A brand promise is more than a tagline. It’s a way to show customers what your brand can offer that no one else can. Like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships. Let’s talk about what a brand promise is, how to create a brand promise, and see examples from popular B2B and B2C brands. We’ll also share a brand promise template to help you draft your own. Keep reading or jump ahead to the section you’re looking for: What is a brand promise? Why Your Brand Promise […]
OpenAI Introduces Plugin Support For ChatGPT via @sejournal, @MattGSouthern
OpenAI introduces plugin support for ChatGPT. It can now access the web, interpret code, and retrieve data from custom knowledge bases. The post OpenAI Introduces Plugin Support For ChatGPT appeared first on Search Engine Journal.
How Do You Clean Up Content Without Effecting Rankings? via @sejournal, @tonynwright
More content doesn’t equate to better rankings. Here’s the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it. The post How Do You Clean Up Content Without Effecting Rankings? appeared first on Search Engine Journal.
The Now Pass Mint Is Officially Live
The Alpha: The Now Pass, a collection of 2,750 NFTs set to help build the future of tokenized media, has arrived. The Now Pass grants holders access to the Now Network, an ecosystem containing nft now’s industry-defining tokenized media initiatives based on community, rewarding participation, and progressive decentralization. The Now Pass mint is officially live — head to nowpass.xyz to grab yours. Phase One begins on March 23 at 10 am ET, Phase Two on March 23 at 2 pm, and Phase Three — the public sale of the NFTs — starts on March 24 at 9 am. Mint details […]
Web3 vs Traditional Record Deals: How Do They Really Compare?
There’s little more to say about the state of the legacy music industry that hasn’t already been said. These days it’s common knowledge that labels and execs rake in the dough while artists make pennies. And to top it all off, touring — which has anecdotally been a major breadwinner for artists — has increasingly become unsustainable thanks to monopolized ticket marketplaces. This is precisely why, to take a better crack at independence, artists and musicians have been flocking to Web3. Due in no small part to the fact that the blockchain is revolutionizing the artist-fan dynamic, those looking to […]
OpenSea: The Ultimate Guide to Its Tools, Features, and Controversies
If you know Web3, you know OpenSea. Since its launch at the end of 2017, the NFT marketplace has largely been the poster child for the world of Ethereum and crypto art, and it’s got the numbers to prove it. OpenSea’s total historical trading volume sits comfortably at just shy of $41 billion, according to Dune analytics. To put that in perspective, KnownOrigin, one of OpenSea’s competitors that launched around the same time, has a total trading volume of just over $30 million. Having dominated the market for almost six years, OpenSea has been as influential to the NFT ecosystem […]