August 2023 / 292 posts found
The HubSpot Blog’s 2023 Social Media Marketing Report: Data from 1200+ Global Marketers
Let’s face it – social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, […]
Gated Content: What Marketers Need to Know [+Examples]
As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a similar classic debate: gated versus ungated content. While 80% of B2B content marketing assets are gated and lead generation is one of the top objectives for marketers, it’s not an open and shut case. That’s why we’ve gathered everything you need to know about gated content in this post. Here, we’ll explore what gated content is and how it compares to ungated content. Then, we’ll dive into gated content best practices and look at some examples. Table of Contents What is Gated […]
The Starbucks ‘Green Apron’ Drop Celebrates 50+ Years of Baristas
For over 50 years, Starbucks’ dedicated baristas have consistently delivered unparalleled service and customer satisfaction to every individual who steps foot inside their stores. This remarkable journey commenced in 1971 when the company opened its inaugural store in the iconic Pike Place Market of Seattle. Now, after years of building a profound legacy, Starbucks proudly presents its latest NFT collection, aptly named “The Green Apron,” which pays homage to its storied history. “The Green Apron” As part of its Web3 loyalty and rewards program Starbucks Odyssey, the global coffee chain is preparing to launch its eighth NFT collection – “Green […]
Yuga Labs Acquires Roar Studios to Help Build Otherside Metaverse
Yuga Labs announced on July 31 that it would be acquiring the metaverse startup Roar Studios. This move will push the ongoing development of its Otherside metaverse forward and open up new avenues for communities to connect and express themselves. We are proud to announce Yuga Labs is acquiring Roar Studios, a music and metaverse startup led by long-time entertainment Executive, Eric Reid, to execute our expansive vision for @OthersideMeta. For more, read here: https://t.co/Ll9OMrSwEP. pic.twitter.com/o2FankWun2 — Yuga Labs (@yugalabs) July 31, 2023 Building immersive experiences Roar, the brainchild and flagship product from Roar Studios, is an immersive media experience […]
New “BALD” Memecoin Drops 92% in Apparent Rug Pull
Just a day after its introduction on crypto exchange giant Coinbase and its recently launched Base network, a new memecoin has already been labeled and considered a “rug pull” after the token’s deployer removed $25.6 million dollars in liquidity from the network. BALD, which dropped yesterday, pokes fun at Coinbase CEO Brian Armstrong’s lack of hair. And since yesterday’s deployment, which garnered a 3,000% increase in BALD’s overall value, the coin has already plunged by 92%, according to data from CoinGecko. Over the weekend someone created a memecoin called Bald on BASE (Coinbase’s ETH L2) that reached a $85mm mkt […]
Supercharge Your Shopify Site: A Guide To Boosting Speed And Performance via @sejournal, @tonynwright
Optimize your site for blazing-fast load times and an enhanced customer journey with actionable strategies and practical tips. The post Supercharge Your Shopify Site: A Guide To Boosting Speed And Performance appeared first on Search Engine Journal.
Why It’s Time To Reinvent And Future-Proof Your Approach To Content Marketing via @sejournal, @purnavirji
Content marketing doesn’t have to be a factory assembly line. Unleash inspiring, high impact content by learning 5 things marketers get wrong. The post Why It’s Time To Reinvent And Future-Proof Your Approach To Content Marketing appeared first on Search Engine Journal.
Research Finds Customer Loyalty Isn’t What It Used to Be [2023 Data]
It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. Does that mean brand loyalty is dead? Our new research report at 84.51°, “The loyalty shift decoded,” finds that’s not the case. What is happening is a shift in what it means to customers. Our research has uncovered insights into customers’ changing priorities and preferences to help brands understand the role different factors play in customers’ purchase decisions – read on […]
Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform?
Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you’re a brand looking to hop on the Threads train sooner rather than later, you’re likely wondering what your leveraging of the app should look like. Specifically, who should your brand be on Threads and should you tweak your personal branding? What kind of content are users posting and engaging with, and what type of personality shines on the platform? Threads is still relatively new, and there’s still time for the […]