October 2023 / 189 posts found
Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use
Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it’s still far from perfect. In today‘s post, you’ll learn how machine learning can supercharge your marketing team. We’ll also share actionable examples from real-world companies implementing machine learning and noticing significant improvements. Table of Contents Machine Learning and Marketing How Machine Learning Can Improve Marketing 15 Examples of Machine […]
Duda Adds SEO Automation To Their AI Assistant for Enhanced Efficiency via @sejournal, @martinibuster
Duda announces AI SEO automation that helps agencies and developers scale SEO for clients while reducing costs The post Duda Adds SEO Automation To Their AI Assistant for Enhanced Efficiency appeared first on Search Engine Journal.
What Is Bounce Rate, and Does It Matter in 2023?
Unravel the mystery of bounce rate as we explore its evolution from Universal Analytics to GA4. Discover why Google redefined this metric, how to interpret it, and practical strategies to optimize your website’s engagement.
WordPress LiteSpeed Plugin Vulnerability Affects 4 Million Websites via @sejournal, @martinibuster
XSS vulnerability in LiteSpeed WordPress caching plugin affects up to 4 million websites The post WordPress LiteSpeed Plugin Vulnerability Affects 4 Million Websites appeared first on Search Engine Journal.
New Features Coming To GA4 For Analytics 360 Properties via @sejournal, @kristileilani
Explore new features coming to GA4 for Analytics 360 properties, including custom reporting experiences and new account structuring options. The post New Features Coming To GA4 For Analytics 360 Properties appeared first on Search Engine Journal.
Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)
Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho. Ho commands a large following on YouTube thanks to her bubbly personality and Pilates prowess. Ultimately, her endorsement was enough for me to click “Buy.” But could this influencer magic work with a non-human influencer? In 2023, computer-generated influencers might argue, “Yes.” Here, we’ll discuss whether virtual influencers are the future of marketing, and list the top 15 virtual influencers of 2023. Let’s dive in. Tables of Contents What is a virtual influencer? Are Virtual Influencers The Future of Marketing? […]
Google Explains The “Hostload Exceeded” Issue With Indexing via @sejournal, @martinibuster
Google’s John Mueller offers possible explanations for the Hostload Exceeded error and why search console does not index submitted URLs The post Google Explains The “Hostload Exceeded” Issue With Indexing appeared first on Search Engine Journal.
SERP Volatility: What Do You Do About It? via @sejournal, @martinibuster
This is what SERP volatility is and how to keep it from disrupting your rankings. The post SERP Volatility: What Do You Do About It? appeared first on Search Engine Journal.
Is Threads losing steam? [New Research]
Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew five times faster than ChatGPT, the previous record holder for the fastest-growing app. Its initial spike in popularity reportedly caused a drop in Twitter’s (now X) traffic—it was an exciting app for consumers to try out amidst X’s growing controversies. Despite its initial success, will Threads meet the same fate as many other young social media platforms? Is Threads losing steam? SimilarWeb reported that Threads usage was down 79%, and time spent on the app was down 89% just one-month […]