The venerable Cannes Lions International Festival of Creativity has been around in one form or another since the 1950s, offering brands worldwide the opportunity to showcase their top marketing work and advertising talent. They haven’t had specific B2B marketing awards, however. Until now. What do B2B marketers need to know about the new Creative B2B Lions, which will launch during Cannes Lions 2022 this summer? Let’s explore what’s on tap with the launch, and what B2B marketers and other creative professionals can look forward to learning from the new B2B awards portion of this preeminent event. Welcoming The Creative B2B […]