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GameStop’s New FTX Partnership Could Boost Web3 Onboarding
The Alpha: Following the July launch of its very own NFT marketplace, brick-and-mortar gaming retailer GameStop is doubling down on its Web3 strategy in a new partnership with the crypto exchange platform FTX. The partnership aims to funnel GameStop’s growing Web3-savvy customer base toward FTX’s suite of Web3 services, according to GameStop’s official statement — crucially, FTX has an NFT marketplace of its own. GameStop also hopes to take this partnership IRL by providing FTX gift cards at select physical branches of the gaming store. Why it matters Despite the middling and sometimes overwhelmingly negative reception of GameStop’s NFT marketplace, […]
DeGods and y00ts NFTs: A Guide to the Ultimate Comeback Story
The DeGods NFT community is shaking up the NFT space in a big way. With a current floor price of 529.9 SOL, or more than $17,000 (as of writing), the DeGods collection has shot up into the top five most valuable NFT collections across all chains, coming in after Bored Ape Yacht Club, CryptoPunks, Mutant Ape Yacht Club, and Moonbirds. The collection has more than 4,300 unique owners and is one of the highest-ranked Solana projects on both OpenSea and Magic Eden. One of the most well-known and respected Solana-based projects, the approach of the DeGods y00ts mint, which launches […]
Muse: Everything to Know About the New Chart-Eligible NFT Album
The Alpha Music NFT marketplace Serenade partnered with Warner Records U.K. to launch a new chart-eligible music format, Digital Pressings. Digital Pressings are all-in-one music NFT packages akin to a physical record. English rock band Muse released their latest album, Will of the People, under this new format on August 26, 2022. Why it matters It turns out, Napster and Limewire were just the beginning. The music industry has undergone seismic shifts in the past 20 years, but it lives on today as a largely digital industry, with streams being the top revenue driver. But for the first time since […]
Netflix Is Using NFTs to Harvest Engagement Data. And TV May Never Be the Same
The Alpha To commemorate the launch of the third season of Love, Death + Robots, Netflix released an NFT collection on OpenSea. The collection featured corresponding NFTs depicting scenes from the season’s nine episodes. Netflix also conducted a virtual and IRL scavenger hunt for these NFTs, leaving QR codes across various IRL billboards and on social media for fans of the show to find. Why it matters When Duncan Cock-Foster mentioned the need for the NFT space to transition past its current status as a speculative market at nft now’s State of NFTs IRL event, this is exactly what he […]
Street Art NFTs: How Graffiti Can Embrace the Blockchain
For more than half a century, graffiti has spread across urban areas’ walls, streets, and billboards. Proliferated throughout the world first as a method of storytelling and turf claiming, what once began as a criminalized pastime has grown into a global phenomenon of cultural expression. Anecdotally, street art exists solely as public art. That is to say that street art and graffiti live in the physical realm and, similar to paintings and sculptures, are unmoving and unchanging. But now, as with other forms of “permanent” works, street art is making its way onto the blockchain. NFTs primarily exist as digital […]
A Guide to Magic Eden: A Young Marketplace Making Its Mark
Without the Ethereum blockchain, NFTs might never have gained notoriety. From landmark sales to the literal empires that sprung up on ETH, it once seemed Vitalik Buterin’s brainchild would always be the one-stop-shop for nonfungible tokens. But times have changed since the 2021 token craze, and the NFT ecosystem has expanded far beyond the reaches of a single blockchain. Now, NFTs are on nearly every major chain, with new marketplaces cropping up almost quarterly. Yet, these platforms aren’t all created equal, and at times, it’s significantly apparent which entities in the NFT space are running a sprint, and which are […]
Here’s Why Filmmakers are Abandoning Crowdfunding Platforms in Favor of NFTs
For years, independent filmmakers have turned to Kickstarter, Indiegogo, GoFundMe, and the like to secure funds for their passion projects. From critically acclaimed action comedies like King Fury to award-winning horror flicks like The Babadook, crowdfunding has helped many cult classics come to fruition. Yet, times are changing in the entertainment industry. The COVID-19 pandemic transformed the in-person reliant sectors of television, music, and film into a semblance of what they once were, forcing creators to think outside the box when launching new endeavors. Enter NFTs — a new, robust, growing ecosystem that lives at the intersection of art, tech, […]
The WAX Blockchain Has Become a Hub for Web3 Gaming. Here’s Why
The Worldwide Asset Exchange, better known as WAX, is undoubtedly one of the most popular blockchains for non-fungible tokens (NFTs). Heralded as one of the most prominent networks for digital collectibles and virtual items, it’s a widely used and highly efficient choice for many NFT enthusiasts. And the blockchain has achieved this reputation despite flying under the proverbial radar, as landmark sales and viral collections on Ethereum, Tezos, and Solana continue to trump WAX in the court of public opinion. While art NFTs have been proliferated in mass by WAX’s competitors, the blockchain has maintained popularity as a host to […]
Instagram Is Expanding NFT Support to 100 Countries
Following test runs earlier this year in select markets, Instagram is expanding its NFT support to 100 additional countries across “Africa, Asia-Pacific, the Middle East, and the Americas,” according to a Thursday blog post. Thanks to the image-sharing platform’s status as a Meta-owned entity, this move could bolster the tech giant’s hopes of broadening its authority in the NFT industry. This is Instagram’s latest move toward serving users as an NFT marketplace, and it’s only a matter of time before Facebook follows suit should Meta’s NFT roadmap for its various properties come to fruition. View this post on Instagram A […]
Everything to Know About the Solana Blockchain and NFTs
Solana is already one of the world’s most popular blockchains when it comes to non-fungible tokens (NFTs) and decentralized finance (DeFi). It’s currently ranked as the fourth-most popular cryptocurrency globally, and there’s no question that interest in Solana NFTs, in particular, is heating up. Users want platforms with faster and cheaper transactions, and Solana answers both of these demands. As a result, a number of leading platforms are moving to — or already do — integrate with Solana. And as more and more integrations are added, users move to Solana at ever-increasing speeds. In this respect, Solana NFTs are one of […]