brands / 171 posts found
Hxouse Launches Its First Web3 Tour in Collaboration With The Weeknd
We are in the midst of a significant moment in history, one where the world of tech is no longer dominated by the privileged and social elite. Hxouse is an incubator and accelerator program working to define this moment by providing opportunities to young creatives who might otherwise not have access to the tools and guidance necessary to achieve success and make their voices heard. Dedicated to leveling the playing field for those from underserved communities, it provides individuals with access to education, mentorship, and a network of world-renowned experts in technology and the arts. Now, the team is focusing […]
Mark Zuckerberg Unveils NFT Roadmaps For Facebook & Instagram
When it comes to non-fungible tokens (NFTs), it’s no secret that Mark Zuckerberg has big plans. In a panel at the SXSW Festival in March 2022, Zuckerberg said that he planned to turn Instagram into an NFT marketplace. In May, he started making good on that promise. The social media platform started testing NFT integrations with a select set of users. At the time, Zuckerberg noted that Facebook would soon be heading down the same path. “Similar functionality is coming to Facebook soon,” he said. It seems that time may have finally arrived. Earlier today (June 21, 2022), Zuckerberg unveiled […]
The Art of NFT Memberships: A Guide For Brands and Users
For decades, exclusive membership programs have served as a way for brands to form deeper relationships with their most active customers. Many businesses approach membership programs with a strategy that is at least partially tailored; however, most programs tend to follow one of two basic models: Paid memberships: Users pay a set dollar amount, typically either monthly or annually. In exchange, they receive a predetermined package of members-only benefits. These perks may include tickets to events, access to premium content, discounts on products, and so on. This is the most popular membership model, and it is used by clubs like […]
Moving Mainstream: How Big Brands Are Using NFTs
There remains a healthy dose of skepticism among the general public regarding NFTs and the wider world of blockchain. Despite these reservations, numerous organizations in sectors ranging from the entertainment industry and the sports world to cultural institutions like museums are exploring the ways in which NFTs can complement their business models and overall missions. The world’s largest and most recognizable brands are no exception to this and have begun testing the waters to see how they can make waves in the space while also keeping their names and products relevant – all while doing a bit of social good […]
The Nike v. StockX Lawsuit Could Determine What Type of NFTs Can Be Created
Dubbed the “Sneaker Wars,” Nike’s ongoing lawsuit against online shoe retailer StockX will likely end up dictating how intellectual property law is applied to NFTs. The case, which was filed by Nike in February 2022, alleges that StockX engaged in the unauthorized and infringing use of Nike’s famous marks in its Vault NFT collection. Who is StockX? Launched in 2016, StockX is an online resale sneaker retailer. However, its subsidiary business also allows individuals to sell other items – designer clothes, Pokémon trading cards, Playstation 5 consoles, and so on. As of 2021, the company is valued at over $3.8 billion. […]
Bella Hadid Is Dropping NFTs, and Collectors Get to Meet Her
Today, activist and supermodel Bella Hadid is announcing her first NFT drop, CY-B3LLA. The project has been in the works for several months, and it will consist of ten series of 1,111 NFTs (for a total of 11,111). In an email exchange with nft now, the team didn’t disclose the exact mint day but did state that there are multiple utilities tied to the NFTs. The most impressive? Collectors will get access to “real-life locations and events all around the world, where Bella can and will meet holders.” The project will also allow holders to access digital experiences. For example, […]
How The Hermès Lawsuit Could Determine the Future of Trademark Rights in NFTs
On January 14, French fashion house Hermès International sued artist Mason Rothschild for trademark infringement following the release of MetaBirkins — a collection of 100 NFT Birkin bags covered in faux fur in a range of colors and designs. Actual Hermès Birkin bags are notoriously expensive and difficult to get, making them a top choice for society’s elite. In order to purchase one of these coveted bags, you have to develop a relationship with a sales representative, establish a purchasing history, and demonstrate your appreciation and knowledge of the brand over time. Considering this laundry list of requirements, it’s no […]
What Is Nike’s RTFKT Studios, and Why Are They Building on NFT Worlds?
In December 2021, Nike announced the acquisition of RTFKT Studios, an organization that uses the latest Web3 technology to create one-of-a-kind sneakers and digital artifacts. In the official press release, John Donahoe, President and CEO of Nike, Inc. said “Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.” Because the terms of the deal weren’t disclosed, many were left wondering what specifically Nike had in store for RTFKT. Some industry experts predicted that these “digital capabilities” referenced Nike’s plans to stay ahead in the digital […]
Mark Zuckerberg Says Facebook Will Soon Support NFTs
Mark Zuckerberg, the CEO of Meta (formerly Facebook), released a string of significant announcements today regarding non-fungible tokens (NFTs). In a video posted earlier this morning (May 9, 2022), he said that Facebook is adding NFT integrations. Zuckerberg also stated that Instagram would begin testing its NFT features this week. “We’re starting to test digital collectibles on Instagram so creators and collectors can display their NFTs on their profile. Similar functionality is coming to Facebook soon,” the post read. Zuckerberg further elaborated in the video. “We’re starting building for NFTs not just in our metaverse and Reality Labs work, but […]
Everything to Know About the Tezos Blockchain and NFTs
Tezos has become one of the world’s most popular blockchains for non-fungible tokens (NFTs). Wondering why? Just look to the climate for the answers you need. Over the course of 2021, there was a significant increase in concern regarding the environmental impact of NFTs and blockchain technologies. Tezos stands as a far greener alternative. As a result, as the nonfungible ecosystem expanded, the Tezos NFT market substantially increased in popularity. Of course, there are also scaling factors to take into account. Thanks to its fast and cheap transactions, where many other blockchains struggle, Tezos seems to excel. Additionally, Tezos is […]