digital fashion / 23 posts found
Now Runway: Ralph Lauren’s ‘888 House’: A Dreamlike Digital Retail Experience
Ralph Lauren (NYSE: RL) marks a milestone with the introduction of a new icon, The RL 888, a distinctive handbag collection that defines its own style. The RL 888 campaign will underscore the brand’s signature trait of juxtaposition by contrasting the smooth, modern design of the handbag with a rugged, otherworldly landscape. “I am inspired by the beauty of the natural world—a land of contradictions where sky and rugged terrain convene. It is the perfect environment to express the unchanging beauty of The RL 888 and the independent spirit and personal style of the woman who writes her own story […]
AI’s Impact on Fashion and Design
The rise of artificial intelligence in the world of creativity has revolutionized various sectors, with fashion and design being no exception. This confluence of machine intelligence and human creativity has not only expanded the horizons of design possibilities but also sparked intense debate regarding its implications. We sat with creative director and digital artist turned AI Fashion designer Baris Gencel, to discuss one of his infamous collections, ‘Metamorphosis,’ Monarch Butterly, a digital collection of art pieces depicting the transformation of the fashion industry, reborn through AI. As well as the impact of AI in his current work and the overall […]
Couture Reimagined: The Fabricant’s Primal Rave Collection Ushers in a New Era
Haute couture, the epitome of luxury fashion, has long been associated with exclusivity, unparalleled craftsmanship, and personalized service. Originating in the 19th century Parisian fashion scene, couture was conceptualized by English designer Charles Frederick Worth. It was an era when each garment was meticulously handcrafted to fit an individual, involving multiple fittings and the use of superior materials. Over the years, couture has evolved, adapting to the changing fashion landscape while maintaining its commitment to excellence. Today, however, it faces one of its most significant transformations yet, as it ventures into the digital realm, led by innovative fashion houses like […]
Now Runway: House of Blueberry, Nars’ Orgasm, & More
Welcome back to Now Runway, where we report to you from the frontlines of the digital fashion and luxury revolution. Today, we’re coming to you from Auckland, a land that fashion may have overlooked but the rainy season certainly did not, so we’re hoping that the buzzed-about Gucci Vault sends us a raincoat. Read on to see what you missed this week, including House of Blueberry bringing us back to the 90s with a Clueless collaboration, NARS reminding us that orgasms should be celebrated, and MNTGE making patches cool again. House of Blueberry x Clueless House of Blueberry, a digital […]
Now Runway: South Korean Fashion Platform Musina Raises $190 Million
Welcome back to Now Runway, where we report to you from the frontlines of the digital fashion and luxury revolution. Today you find us in Paris, where we hosted an intimate breakfast celebrating digital fashion and luxury in the lush garden of Hotel La Fantaisie. Having only opened their doors a few weeks ago, we were their first private event, and lingering guests experienced an insider’s tour post breakfast. Read on to see what you missed outside of Paris and in the digital space, including a new sneaker release from Puma and Roc Nation, Snapchat upgrading their digital avatars’ clothing, […]
Next Up: Dani Loftus on Leading a Cultural Metamorphosis Around Digital Fashion
The metaverse brings with it many promises: finding identity anew through digital means, the democratization of information, and the potential to achieve financial independence, to name a few. Yet, before these broad-scope benchmarks can be achieved, it’s surely up to the blockchain-based builders of today to iterate upon our current culture to lead us into the future. And although a true-to-form metaverse may be a ways off, we’ve already begun to see glimmers of the fabled next iteration of the internet through advents like artificial intelligence, Soulbound Tokens, and the crossover between digital and physical. Specifically, thanks to the work […]
Puma, Roc Nation Celebrate Hip-Hop With Phygital Sneaker Drop
In a fusion of fashion, music, and blockchain technology, NFT firm Legitimate has entered a partnership with Puma and Roc Nation for the release of a unique sneaker collection. Dubbed the Evolution of the Mixtape, the collection is a celebration of hip-hop’s 50th anniversary, and promises buyers access to exclusive music content from Roc Nation. The collection includes three sneaker models: Cassette Tape, Playlist, and Disc. Part of what makes these sneakers unique is an embedded near-field communication (NFC) chip, called the LGT Tag, located in the shoe’s tongue. By scanning this chip, owners will unlock a digital portal showcasing […]
Now Runway: Christie’s and Gucci Partner on Generative NFT Collection
Welcome back to Now Runway, where we report to you from the frontlines of the digital fashion and luxury revolution. Today we’re writing to you from the hot, hot, hot climate of an Ibizan summer where fashion takes a backseat to comfort — except at the club, where the peacock method of dress is in full effect. This is a monumental week for digital fashion as Christie’s and Gucci have elevated the genre to new heights. Read on to see what else you missed this week, including Meta avatars by Maison Valentino and LG Uplus entering the digital fashion business. […]
Now Runway: Teletubbies-Inspired Digital Fashion Comes to Second Life
Welcome back to Now Runway, where we report to you from the frontlines of the digital fashion and luxury revolution. Today you find us in London, where the temperature has just reached 81 degrees Fahrenheit, and suddenly, the wardrobe we packed for our European summer makes sense. We love that there is so much happening in digital fashion that sometimes, we miss things — like the Teletubbies dropping a digital fashion collection on Second Life. Read on to see what happened this week, including Perfect Corp. launching AI fashion styling and Zepeto, Asia’s largest metaverse, expanding into the Gen Z […]
Now Runway: Dior Unveils ‘B33’ Sneakers Equipped With NFC Chip
Welcome back to Now Runway, where we report to you from the frontlines of the digital fashion and luxury revolution. Today we are reporting to you from the gorgeous coastline of Positano, where summer prints are in abundance, and there is hardly a screen in sight as service is spotty in the hills of this village. Read ahead to see what you missed this week, including a Dior digital twin sneaker release, SYKY Collective announcing their first cohort, and an Agoria collaboration with DressX that has us dancing along to the beat of his wearables. Dior B33 sneakers by Kim […]