Internet Marketing / 3029 posts found
OpenSea implements 0% fees: Nifty Newsletter, Feb 15–21
Real Vision CEO Raoul Pal likened NFTs from popular collections like CryptoPunks and BAYC to luxury houses and cars.
AAA blockchain gaming: The future of entertainment in the Web3 space — AMA with Undeads
Enhanced play-to-earn mechanics, well-designed game economy and top-notch production values set a new standard in blockchain gaming.
Security team creates dashboard to detect potential NFT hacks in OpenSea
The team flagged almost $25 million worth of NFTs hacked through offline signatures at the time of writing.
How to Write an Effective Email: 13 Pro Email Writing Tips
Have you ever had to hype yourself up to send an email? We have too. Writing compelling professional emails is a superpower that most professionals would love to have. Email is the most common form of professional communication, and sending bad emails can make or break your career. This article will provide some tips to help you improve the overall quality of your emails. Once you’ve applied these simple strategies to your writing, you should be able to confidently send emails to anyone and get rid of that post-send anxiety. But first, let’s talk about your goals. What purpose do […]
What Delta’s SkyMiles Program Campaign Tells Us About the Future of the Travel Industry
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Are rewards programs keeping airlines afloat? They just might be. Delta Airlines is taking a different marketing approach in its latest video called “Grow Your World With Every Mile” highlighting its SkyMiles program. The program was initially launched as the “Delta Airlines Frequent Flyer Program” in 1981 and was renamed SkyMiles in 1995. The recent ad spot marks Delta’s first major investment in marketing the loyalty program. Why the recent focus on marketing a 42-year-old program? Unsurprisingly, […]
20 Google Analytics Alternatives
The adage is that if you’re not paying for the service, you are the product. Unfortunately, this rings especially true in the analytics world. The analytics space is changing, though, and there are many alternatives — both free and paid — that take into account privacy, cookie-less tracking, GDPR compliance, core web vitals, and more. The current leader in the analytics space is Universal Analytics (UA), which has been tracking web data since 2005. But Google is going to stop tracking any new data in UA as of July 1, 2023 (Happy Canada Day?). This is a move to get […]
What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]
Lead magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. Before I share lead magnet examples, let’s quickly review the conversion path that turns website visitors into leads – and the role email marketing plays […]
How to Delete Your Instagram [Easy Guide]
Instagram isn’t for everybody. If the latest changes to Instagram aren’t what you’re looking for, this step-by-step process for how to delete your Instagram account is for you. Once you click that button, your profile, photos, videos, comments, likes, and followers will all be permanently removed from the app. Before you go ahead, keep in mind that deleting your account can’t be undone. Be sure to back up your account data, write personal notes to engaged followers, and update your analytics. If you’re deleting a business Instagram account, you may want to make an archive for the SEC or FINRA, […]
Causal Research: The Complete Guide
As we grow up, all humans learn about cause and effect. While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. That understanding continues to develop throughout our lives. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. First-party data can help you learn more about the impact of your marketing campaigns, improve business metrics like customer loyalty, and conduct research on employee productivity. In this guide, we’ll review what causal research […]
Website Redesign: An 8-Step Checklist to Achieve Your Marketing Goals
Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals. Feel free to click through the table of contents to jump to any particular section or scroll through. Step 0: Don’t Fix What Isn’t Broken Step 1: Benchmark Current Metrics Step 2: UX Research Step 3: Backlink Research Step 4: Set Expectations Step 5: Competitive Analysis Step 6: Strategy Step 7: Content […]