Internet Marketing / 2954 posts found
Are Influencer Brand Trips Still Relevant? Insights from Tarte’s Trip to Dubai
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, cosmetics brand Tarte had my TikTok For You page in shambles. The brand partnered with Sephora Middle East to host a group of popular creators from around the globe in Dubai. The three-day trip was to promote the upcoming launch of Tarte’s new foundation. Participants and a plus-one were treated to a luxury experience complete with business class flights on Emirates and private villas at the Ritz-Carlton Ras Al Khaimah, Al Hamra Beach. @jackmacbarstool This […]
What is Double Opt-In in Email Marketing?
Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process. To ensure the best results from your email marketing campaigns, keep reading to learn what double opt-in is, and how to set it up. Double Opt-in vs. Single Opt-in In one step, users can subscribe to […]
How These 6 Social Media Marketers & Creators Built Loyal Brand Communities
Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2023, 90% of social media marketers say building an active online community is crucial to a successful social strategy. Active social communities can help your prospects and customers connect with each other; find more value from your products or services; and see your brand as an industry expert. But understanding the importance of online communities and successfully building one are two different things. Here, I spoke with six social media marketers and creators at Vimeo, HubSpot, The Product Boss, […]
How to Post Reels on Facebook
Meta launched Facebook Reels in February 2022 as a follow-up to Instagram Reels and as a competitor to TikTok, whose short-form videos changed the social media landscape. If you’re active on Instagram, you likely know how to create an Instagram Reel, but you may not know how to post Reels on Facebook. If you’re unsure how to create and post Reels on Facebook, keep reading for a step-by-step guide and information on Facebook Reels’ best practices. How to Create Facebook Reels How to Edit in Facebook Reels Facebook Reels Best Practices How to Create Facebook Reels Creating a Facebook Reel […]
3 Signs Your Company & Marketing Teams are Facing a Crisis of Disconnection
Let’s face it – companies have a unique set of challenges ahead of them in 2023. We’re all aware of the obvious ones. Adjusting to a post-pandemic world, a looming recession, geo-political tensions, the list goes on. But while we plan around these macro events that are largely out of our control, a crisis brews within many companies. It goes unseen because this crisis isn’t making global headlines – it hides in the spaces between us. Between two co-workers who have never met in person. Between the countless apps central to our jobs that don’t integrate with one another. Between […]
BAYC investors have less than a week to join class action against Yuga Labs
Filed in December, the class-action lawsuit aims to help BAYC and APE buyers get compensation from Yuga Labs due to the firm allegedly misleading investors.
Here’s how to prevent NFT theft, according to industry professionals
Professionals working in the Web3 space highlighted various tools and best practices to protect NFTs from hackers and scammers.
Evolution of music and art arrives with NFT project for hit cross-genre single
A Hard Working Man digital collectibles represent the latest evolution in NFT utility as music, art and technology collide.
Premier League gets Ethereum-based digital cards with Sorare partnership
Sorare seals partnership with the English Premier League to issue Ethereum-based digital player cards for its popular fantasy sports platform.
Harnessing the Power of Feedback — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome back to another edition of Whiteboard Friday. My name is Meghan, and I’m on the Learning team here at Moz. Today, I’m going to talk to you about harnessing the power of feedback when it comes to content […]