Internet Marketing / 3111 posts found
Is Instagram Dying? [New Data]
It only takes a few scrolls on Instagram to see the platform as we know it is dead. Photos are out, Reels are in. Chronological feeds are out, algorithm-selected feeds are in. And the list goes on. But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? Let’s take a closer look at where Instagram could be headed in 2023 and beyond. Is Instagram dying? What does it mean when a social media platform “dies?” Typically, it means falling behind in several key areas — namely, user […]
The Ultimate Guide to Product Marketing in 2023
Product marketing is essential, even if you only sell one or two products at your organization. But what is product marketing? How do you market a product, and how does that differ from conventional marketing strategies? Let’s find out. What makes product marketing unique? How is it different from conventional marketing? Let’s unpack the differences. Product Marketing vs. Conventional Marketing Product marketing is strategic whereas conventional marketing is all-encompassing. Product marketing is considered a component of conventional marketing. In fact, if you look at the seven Ps of marketing, you’ll see product marketing is one of the most important aspects […]
What Is a White Paper? [FAQs]
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. In tech, a whitepaper usually describes a theory behind a new piece of technology. Even a business whitepaper can serve a variety of uses and audiences — some more product-focused than others. And although it is put together like an ebook, the two are written quite differently. We’re here to arm you with the best […]
State of play: Decentralized domain services reflect on industry progress
Major decentralized domain services weigh in on the state of the industry and the potential for future growth.
Bitcoin Ordinals creator looks for fix after first instance of shock porn
A rather unsavory image made it to the front page of the Ordinals website for 30 minutes before it was hidden, however, the image itself is immutable.
NFT gets physical with the world’s first real store opened in Dubai
ftNFT retail stores offer experiences at the intersection of digital and real-life art.
How AI can make the metaverse a more interactive space
The metaverse will likely impact physical and social interactions, with artificial intelligence a critical factor in this shift.
The Complete Guide to Project Management Basics
Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. However, that’s often easier said than done. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes. In this article, you’ll learn project management basics and how you can implement them in your business. Let’s get started. Table of Contents What is project management? Why is project management important? What is a project manager? The Project Management Life Cycle Popular Approaches to Project Management Project Management Best Practices The process […]
Behavioral Marketing: What Is It & How Is It Beneficial? [+ Examples]
In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences. Behavioral marketing can also help prevent consumers from being inundated with unwanted or unrelated ads. With this type of marketing, businesses focus on individual patterns of engagement to identify their customers’ specific needs. In this post, you’ll learn what behavioral marketing is, its benefits, and examples of how businesses today utilize the strategy today. Table of Contents What is behavioral marketing? Types of Behavioral Marketing Behavioral Marketing […]
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone’s initial contact with a brand, and nearly half of its users shop on the platform each week. If it’s the entryway for half of your potential sales, don’t you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business’s Instagram account or peruse your posts. You only have one chance to make a good first impression — so it’s critical that you put effort into your Instagram feed. Finding the perfect place to […]