Internet Marketing / 3191 posts found
5 Key Considerations for Winning SEO Buy-In – Whiteboard Friday
Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard Friday, she takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, I’m Petra Kis-Herczegh, and welcome to my Whiteboard Friday on five key considerations for SEO buy-in. I’m an SEO and solution engineer, which means I get […]
The Types of Content on Social Media [New Data]
According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide to the different types of social media content and the benefits it’ll bring to your business. Different Types of Social Media Content 1. Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends […]
21 of the Best Free Google Sheets Templates for 2023
Google Sheets templates help you create better spreadsheets while saving you valuable time. A template knows what you need and offers it without any manual input, giving you the ability to focus on more important things — like translating the data itself. In this post, we’ll cover every template you’ll ever need to easily and efficiently use Google Sheets for business. That includes templates for project management, reporting, people management, and customer tracking. You’ll explore: Why You Should Use Google Sheets Templates How to Find Templates In Google Sheets Helpful Google Sheets Templates Let’s get started. Why should you use […]
How to Be an Effective Instagram Manager [Expert Tips]
Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it’s safe to say your organization’s audience is among Instagram’s many users. But how can you be an effective Instagram manager who can tap into your brand’s target audience on the platform?To help set you up for success, here are some tips, tools, and professional advice that will make you an excellent Instagram manager. Instagram Management Tips Instagram Manager Tools How to Be an Instagram Manager: Professional Tips and Tricks Instagram Management Tips Here are a few things you can […]
Which Social Media Channels See the Most ROI? [New Data + Expert Tips]
As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it’s important to meet your audience where they are, it’s equally critical to know which social media channels offer the best ROI for your business. Here, we’ll explore which channels provided marketers with the highest ROI in 2023. Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Let’s dive in. Table of Contents What is social media […]
How to Create a Profitable Amazon Marketing Strategy for 2023
Amazon marketing is essential for every business. Today’s consumers use Amazon as their first point of contact for finding almost any type of product information. In fact, 63% of online shoppers go to Amazon to start searching for products. With so many products available, it’s easy for your brand to get passed over by potential buyers. From small sellers to large enterprises, you need an Amazon marketing strategy that lets you make the best use of this ecommerce behemoth. That’s why we’ve built this guide — to help you build a profitable marketing strategy and succeed in the sales jungle […]
What Does the De-influencing Trend Mean for Influencer Marketing?
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out? In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. The initial de-influencing videos that began circulating in January featured social media users talking about the viral products they wouldn’t recommend to discourage overconsumption. Now that the term de-influencing has become more popular, there are videos under the hashtag for nearly every niche including: Gamers sharing which chairs, microphones, and headsets […]
I Inherited Moz: How Do I Know It’s Set Up Correctly? — Next Level
People change jobs, move teams, and shift responsibilities all the time, and taking over toolsets can bring its own set of challenges. Whether you’re at a new company, in a new position, or expanding your responsibilities, ensuring that your Moz Pro subscription is set up correctly for your specific needs should be at the top of your to-do list. Some of you may have inherited a whole account from a colleague or former teammate – they updated the login information and handed you the reins. For some of you, this may be the first time you’ve used Moz Pro after […]
Ethereum NFT collections lost nearly 60% of their market cap in 2022: Report
NFTs, like the rest of crypto, felt the influence of bad actors and market manipulators in 2022. Those launched after the start of the crypto winter did better.
SPS discusses challenges of building GameFi amid crypto winter
Despite tough times for the industry, the blockchain MOBA game reached 200,000 downloads after just two months.