Internet Marketing / 2929 posts found
What Are Employability Skills?
Most jobs require specific skills to succeed, like knowing how to use social media scheduling tools if you’re going to work as a content creator. However, most jobs require skills that aren’t always listed on a job application because you’re expected to have them no matter what, like communicating with your coworkers. These skills, often called employability skills, are critical even if they’re not listed on a job application. Let’s go over what they are, how they apply to day-to-day activities, and how to improve upon them so you can succeed in every position you have. As foundational skills, […]
The Best Super Bowl Ads of All Time
The next Super Bowl is coming. And as we get closer to the big game, Americans aren’t just looking forward to the football — they’re also excited to see what the nation’s big-budget brands will come up with for this year’s ads. While much is still unknown about 2022’s Super Bowl commercials, a few leaked ads hint that a lot of content will err on the relatable and comedic side, while still giving viewers the high-budget excitement the Super Bowl ads we know and love. Here’s just one example of a commercial we can expect on Super Bowl Sunday from […]
How to Repost on Instagram: 4 Ways to Reshare Content From Other Users
Instagram is undoubtedly one of the most powerful social media platforms to increase brand reach and drive new business — but it can be time-consuming and expensive to consistently create the type of high-quality content you need to see long-term results. Which is why reposting on Instagram is a powerful option for brands. But, unlike other social platforms, Instagram doesn’t offer a native tool to repost. Fortunately, we’ve got you covered. Here, we’ll show you four different free ways to repost on Instagram in a few simple steps. Let’s dive in. (Interested in why brands should repost on Instagram? Skip […]
How to Optimize Your Instagram Strategy for Search Discoverability
On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content. Most brands already leverage timeline posts and Stories to reach their core audience. However, not enough leverage all the opportunities these features offer. Let’s dive into what those are and what you can gain from using them. How Instagram’s Search and Explore Feature Works To start, there are five main search categories on Instagram: Top – This includes top posts related to your search term, regardless of the type of post. Accounts […]
Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data]
Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we’ve seen apps like Snapchat, Instagram’s Reels feature, and TikTok fill its void. They allow users to express their creativity with short mobile videos while attracting Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat […]
8 Valentine’s Day Marketing Campaigns We Love
Love, flowers, chocolate, blah blah blah … Where are the marketing results?! Okay, probably not what your Valentine’s date cares about. But if you’re a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how? Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness … whatever) that Valentine’s Day instills in people. If you don’t have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine’s Day action. 8 Effective […]
Local Economics Through the Lens of Elected Officials and Organizers
If you want to serve local business owners, allying your company with their deepest needs matters. Recently, the Institute for Local Self-Reliance provided a valuable opportunity to hear directly from localism advocates and elected officials about small business owners’ goals and obstacles. If your brand is marketing software or other services to this largest sector of American commerce, I highly recommend setting aside an hour this week to watch the whole recording (embedded at the end of this post). Today, I’ll briefly recap the information from this event that stood out to me as most illuminating, in hopes that you will […]
How to Share an Instagram Story in Under 5 Steps
Have you ever watched an Instagram story and thought, “[Insert name of friend] needs to see this?” One of my favorite aspects of Instagram — and social media in general — is its shareability. For businesses, it’s also a great way to engage your audience, share relevant content, and tell a bigger brand story. However, when it comes to reposting content on Instagram, the steps aren’t always straightforward. Here, we’ll cover how to share content to your Instagram story. Table of Contents How to Share an Instagram Story How to Share an Instagram Post to My Story Why Brands Share […]
Resume Tips to Get You The Job You Want, Straight from Recruiters
I can’t think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check. Post-pandemic, the job search is a whole different ball game, with new considerations you haven’t faced before. A checklist makes everything seem less daunting so that’s what much of this article will be, and the best part is it’s recruiter-approved. Let’s dive in. 1. Include your contact information. This seems like a given, right? Not exactly. “You would be surprised to know how many really good resumes I’ve come across with no contact […]
Permalinks: What They Are & How to Structure Them for Max SEO Value
What comes to mind when you think of SEO? “Permalink” probably isn’t the first or second thing, maybe not even the 10th thing. The truth is, permalinks and SEO have a lot more in common than you may realize, and — when done correctly — can play an important role in improving your website’s ranking. Luckily, they are also simple to master. Let’s get into how permalinks work, how to create them, and set them on WordPress. Let’s break down this post’s permalink. You first have your domain (and subdomain in some cases) which is where your website lives. It’s […]