Internet Marketing / 3189 posts found
Everything You Need To Know About Keyword Match Types
Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you. Read on to learn more about the different keyword match types for PPC ads, the type of traffic they generate, and how to use them. Keyword Match Types There are four different keyword match types for Google Ads: broad match, phrase match, exact match, and negative match. The image below shows the syntax for using each type, what queries your ad will appear in […]
12 Actionable Steps to Drive Newsletter Growth with SEO Content
At Brafton, we’ve found our newsletter subscribers to be our best, most engaged audience. These are our people. They live and breathe content marketing, just as we do. Some even partner with us to create and execute awesome content marketing campaigns for their brands. Over the last two and a half years, we’ve placed a significant emphasis on growing this subscriber base, and we’ve achieved a 170% increase (and counting!) across 84 countries. Newsletter subscriptions coming from organic search traffic. If you’re reading this article, you’re probably looking for ways to grow your newsletter list, too. SEO blog content has […]
11 Companies on Pinterest That Are Crushing It
If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy. According to a HubSpot Blogs survey of 310 marketing professionals, 39% of marketers said Pinterest generated a high return on investment. With an effective Pinterest strategy in place, you can generate organic web traffic, create targeted ad campaigns to reach your ideal buyers, and sell […]
Daily SEO Fix: Competitive Keyword Research
Competitive keyword research is a crucial part of any SEO strategy. It’s vitally important to understand what your competitors are ranking for, so that you can identify the most relevant keywords in your niche or industry. But before you begin your quest to find new keywords, you need to know exactly who your competitors really are. You may think you know your search results competitors, but on closer inspection, they may be different. Finding out which sites appear most often alongside your own can give you a fantastic insight into who you’re competing against for valuable keywords. Moz Pro’s competitive research […]
9 Tips on How to Leave a Job on Good Terms
At some point in your career, you’ll likely quit your job – it’s a normal part of any career. When it does come around, learning how to leave your job on good terms will be key. However, even though quitting happens all the time. it’s easy to ruffle some feathers during the resignation process and burn bridges. In this article, you’ll learn how to preserve a healthy relationship with your employer, manager, and colleagues. Tell your manager first. Give two weeks’ notice. Organize your files. Finish strong. Offer to train your replacement. Write a goodbye email to your teammates. Express […]
Why You Should Leverage Interactive Videos [Data from 500+ Marketers]
A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years. Lately, the conversation has been focused on short-form video lately, but interactive video is one we should be talking more about. Learn what interactive video is, how to create one, and examples from some top brands. You can use interactive videos for a number of purposes, including increasing engagement, fostering two-way communication, and boosting conversions. In Q1 2022, we surveyed over 500 global video marketers to ask about their video strategy. Roughly a quarter of marketers surveyed (28%) […]
16 Leadership Resources for Any Stage of Your Career [+ 9 Extra Tools]
When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in. There’s a new way to think about leadership. It’s time to focus on the relationships that are essential to business success. According to a 2021 Gallup report, only 20% of employees feel engaged at work. Low employee engagement is a quality of life issue, and it’s also expensive. Low engagement costs companies $8.1 trillion per year. Whether you’re starting your first job or managing a tough team, these resources for leadership development can help. These are the tools that […]
Why Workplace Authenticity Matters More than Ever, According to Credly’s VP of Customer Success
Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives. But in a post-pandemic world, things have shifted. Now, people have their dogs or children in the background during Zoom calls. Others have yoga breaks and book clubs blocked into their work calendars. Companies have also put a bigger focus on their employees’ mental and physical health: For instance, HubSpot began offering its employees access to mental health tool Modern Health, as well as an employee discount for the Headspace app. All of which is to say: The workplace has changed, and whether people work […]
Best Times to Post on YouTube in 2022 [Research]
HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year. With so much emphasis placed on the platform, we wanted to know what times and days publishers saw the best results. Keep reading to learn what we discovered. Creating a video for YouTube isn’t an easy task. First comes ideation, then scripting followed by filming, and finally editing – and that’s just at a high level. Imagine doing all that work just to upload a video that […]
How to Learn SEO
Whether you’re just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your resources and your budget to strategies to keep you on track in real-world projects. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, everyone, and welcome to this edition of Whiteboard Friday. I wanted […]