Internet Marketing / 3061 posts found
15 of the Best Women@INBOUND Quotes to Inspire You Today
INBOUND is a key milestone for professionals in industries spanning across marketing, sales, customer success, revenue operations, and more. For Women’s History Month, the INBOUND team is excited to highlight some of the most impactful quotes from the incredibly talented women who have graced our stages over the past 10 years. Providing opportunities that go beyond having a seat at the table to actually having a voice is how we will continue to transform the future of business. Let’s dive in. Sign Up to Speak at INBOUND 2022 15 Inspirational Quotes from Past INBOUND Women Speakers 1. “Fail is the […]
5 Reasons Why Brands Lose Followers on Instagram [HubSpot Blog Data]
According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021. If you’re a part of that 14%, you may be panicking trying to figure out what’s causing the decline. Don’t fret – we’ve got you covered. Below, we’re covering the top reasons why brands lose followers on Instagram and how to regain them. Why am I losing so many followers on Instagram? 1. You’re not posting often enough or posting too much. When we surveyed Instagram marketers, 40% said that not posting enough is the number one reason why brands lose followers. Meanwhile, 33% […]
RFIs: The Simple Guide to Writing a Request for Information
Large corporations and government agencies don’t shop around for the best contractors and freelancers the same way a SaaS company or a small business might. Rather than relying on word of mouth, a quick Google search, or a Facebook ad, these organizations follow a procurement process that ensures fair business practices and quality results. As a preliminary step in the procurement process, an RFI gives a company or organization the information it needs to move forward with an RFP and RFQ. But what exactly is an RFI and what does this acronym stand for? RFIs are important because they reduce […]
How to Insert a Checkbox in Excel in 4 Easy Steps
Adding a checkbox to your workbook may sound simple but it can expand the possibilities of what you can do in Excel. From checklists to graphs, there’s so much you can do. However, it starts with the checkbox. Learn everything you need to know about checkboxes below. How to Insert a Checkbox in Excel Add the developer tab to your Ribbon. Navigate to the Developer tab and locate the “Checkbox” option. Select the cell where you want to add the checkbox control then click the checkbox. Right-click the checkbox to edit the text and adjust sizing. To do this on […]
How to Do A/B Testing: 15 Steps for the Perfect Split Test
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect. However, you’re much better off conducting A/B testing than basing marketing decisions off of a “feeling”, as this can be detrimental to your results. Keep reading to learn how to conduct the entire A/B testing process before, during, and after data collection so you can make the best decisions from your results. A/B testing can be valuable because different audiences behave, well, differently. Something that works for one company […]
What is a Media Kit — and How to Make One [+ Press Kit Examples]
Your competitor releases a new product or service. You offer something similar — but, of course, much better. Then, suddenly, your competitor’s product is everywhere. News articles, online reviews, best-of lists, buyers’ guides, even TV segments. How is this happening? And your real question: why isn’t it happening to you? To compete against your competitors, there’s one thing you’ll need in your wheelhouse: a media kit. Here, we’ll explore what a media kit is, and how it can help you increase brand awareness and, ultimately, sales. Plus, how to make one for your own brand. Media kits may live fully-online […]
How To Create a Google Sheets Drop-down Menu
A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not. It can get tedious to go in and type each yes or no as time goes on, which is where a critical tool, the drop-down list, becomes your best friend. In this post, we’ll go over how to add a drop-down list to your own Google Sheets data set to help save time. How to Add a Drop-down List in Google Sheets As mentioned above, a […]
What is Context Marketing? Why It Matters in 2022 [+Examples]
While it’s fair to say most marketers are on-board with the importance of content marketing, there’s still an aspect of marketing that doesn’t get as much love: context marketing. Whether you know what context marketing means or not, I’m willing to bet you want to deliver the right campaigns to the right customers at the right time. That’s what context marketing is all about. Here, we’re going to introduce the concept of context marketing and dive into strategies you can use to implement it into your overall marketing strategy. My favorite context marketing definition is delivering the right content, to […]
Mastering Facebook Ads In 2022 Through Incrementality
There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics. In 2022, Facebook has 1.79 billion daily users. There are plenty of opportunities to create Facebook ads that will drive impressions, link clicks, leads, and more. However, these metrics only scratch the surface of how much impact your Facebook ads can truly have on your business. As more industry experts focus their media buying on incremental gains, marketers can better measure […]