Internet Marketing / 2929 posts found
2022 Local SEO Success: The Year of Everywhere
“Everywhere!” is going to be the ebullient byword for approaching a brand new year of local search marketing with gusto. In 2022, the opportunity is there for local businesses to be everywhere customers are looking at a time when they are particularly open to change, whether that’s exploring new companies, testing new brands, or trying new modes of communication. Public health, and its direct impacts on local businesses, will remain unpredictable. However, what’s as sure a bet as you’ll find anywhere these days is that if the companies you market can be found and liked by customers, you can significantly […]
Rich Media Ads: 6 Steps to Create Them + Brand Examples
Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider. In fact, one 2018 study found that rich media ads outperform standard banner ads by 267%. With statistics like that, it’s time to consider incorporating these ads into your paid media strategy. Below, let’s discuss what rich media ads are and how they’re different from […]
7 Content Marketing Metrics to Consider for Continued Success
No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition should be a top priority for business owners. This begs the question, how do you get new customers or clients in the literal or figurative door? Traditionally, your sales team will engage with your potential customers, sending emails, making phone calls, and visiting them in person depending on the nature of your business. Though this approach is often effective, is it the most efficient use of your employees’ time? Many successful businesses have decided […]
The Top Tech SEO Strategies for 2022 and Beyond
Last year was an incredible year for Core Updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs, led by developments in Google’s algorithms, and new features from tools like Google Lens. These developments will change how we manage our SEO now and in the future. Multimedia first Why should you consider a multimedia-first SEO strategy? MUM is the latest in Google’s suite of super-powerful algorithms, which help them to understand information in new and different ways. It runs alongside BERT, but it’s actually much more powerful […]
22 Smart Google SEO Tips for 2022
We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, a very special edition, our annual SEO tips of the year edition. This year it is 22 smart SEO tips for 2022. I’m […]
The Best Grammar Checkers that Make Content Editing Easier
Whether you’re sending out cold emails all day or drafting up campaigns and proposals, it’s tedious to spend time pouring over grammar. You can waste precious time deciding if you’re supposed to be using ‘affect’ or ‘effect’ or if you’ve used the word ‘very’ too many times. Instead, finding the best grammar checker for your work can automate this task and boost your productivity. These days, there are many grammar checkers out there that all claim to be the best. Here are some of the best grammar checkers used and trusted by thousands of users every day. Some grammar checkers […]
How Your Company’s Attrition Rate Could Be Impacting Your Business
Happy employees are the key to a successful business. According to the University of Oxford, happy employees are 13% more productive. High employee satisfaction can go a long way towards your bottom line. Of course, when your employees are not happy, that shows too. You’ll likely see a slowdown in productivity, a change in the work environment, and you may start seeing an increase in employee turnover. What have you noticed in your own organization? Are employees loyal and in it for the long haul, or are they leaving in droves? If you’ve been seeing more and more employees leaving […]
How to Improve Organic Clickthrough for Your Content
Google search result pages are becoming more diverse and even interactive, which makes any clickthrough study out there much less reliable, because no two sets of search results are the same. But how much control do writers and content creators have over how their content is represented in search? As it turns out, they do have quite a few options when it comes to optimizing their search snippets! The anatomy of a standard search snippet The standard Google search snippet has changed over the years, but in essence all the key elements are still there: The clickable title or headline […]
Adding STAT Reports to Google Sheets Using App Scripts
The team at MacMillan Search has generated a lot of value by combining automated STAT reports with Google Sheets. From adding ranking details to other tool’s outputs, to giving the content teams up-to-date “People Also Ask” reports, the end result has proven to be a great time-saver in our week-to-week SEO workflows by reducing manual work and providing standard outputs that easily integrate with any spreadsheet. Why did we create this script? STAT’s wealth of keyword rankings details is very useful for enterprise SEOs to understand both the macro and micro details of their rankings. Google Sheets is one of […]
What Video Marketers Should Know in 2022, According to Wyzowl Research
It’s well established that video has been one of the breakout trends in the marketing world for the past decade. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic? At Wyzowl, we’ve released an annual State of Video Marketing survey every year since 2015, charting usage, spend, channels, and opinions among video marketers and consumers. We recently released our eighth State of Video Marketing report and, in light of the chaos of recent years, it’s perhaps our most fascinating set of findings yet. […]