Internet Marketing / 3359 posts found
Email Personalization: 23 of the Best Personalized Email Examples
You put an app on your phone, but haven’t used it in a week, and you’re about to delete it from your phone. Then an email arrives that shows you how the app solves a problem you’ve been struggling with. Email personalization saves the day. A 2022 McKinsey report says that 71% of consumers expect companies to offer personalized communication. 76% get frustrated when it doesn’t happen. Ramping up your email marketing to stand out and get the results you want can be tough. But there’s a strategy that less than 30% of marketers are using. Let’s talk about email […]
The Ultimate Guide to Relationship Marketing
Did you know that customer retention has been found to be even more critical to your company’s success than customer acquisition? Frederick Reichheld of Bain & Company found as little as a five percent increase in customer retention can result in an increase in company revenue by 25-95%. In fact, no matter if you’re a team of one or leading a scaling enterprise, you can build customer relationships with your existing audience without the typical costs associated with acquiring new customers. The key is strategic relationship marketing. Especially since, as Adobe learned, returning customers spend more than newer customers. Why? […]
Level-Up Your Search Strategy with the Professional’s Guide to SEO
Over 14 million people have cut their SEO teeth on our Beginner’s Guide to SEO, learning the ins and outs of search engine optimization from scratch. For 16 years, it’s been the go-to resource that kicked off careers and page-one rankings the world over. And now, for the first time, we’re introducing the next-step resource to take you from practicing SEO to preaching it — from pupil to pro. Read the guide! Who should read the Professional’s Guide to SEO? You don’t have to know the entire SEO Glossary by heart or get a perfect score on the SEO Expert […]
16 Leadership Goals Every Business Leader Should Have
Outstanding leadership is key to any organization’s success. Without it, a business is prone to low morale and frequent turnover. One way to help yourself grow as a leader is to set actionable, trackable leadership goals. These goals should be focused on addressing your weaknesses and building upon your strengths. Whether you’re a seasoned leader, or you’ve just stepped into your first management role, you should always make a point to improve your leadership skills. If you’re not sure where to start, we’ve put together everything you need to know about setting leadership goals and what goals you should focus […]
The MozCon 2022 Final Agenda Is Here!
Hold on to your bucket hats, this year’s MozCon is right around the corner, and we couldn’t be more excited to be back in-person in Seattle! On July 11th, 12th, and 13th, join Ranger Roger at camp MozCon for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees! And since we know budgets are tighter than ever, we’re extending our early bird pricing through June 30! Tickets are just $1,099 for Moz subscribers. Can’t make the in-person event? Grab yourself a Livestream pass for $449. Both options include access to the professionally […]
8 Easy Social Media Marketing Tips for Introverts [+Best Apps]
Social media marketing isn’t easy, and it’s even more challenging for introverts. Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge. For introverted entrepreneurs and small business owners, this poses a challenge: With social media a key component in brand building, how do they manage the demands of social interaction with the need to take care of their own mental health? In this piece, […]
How Consumers Prefer to Interact With Brands [HubSpot Blog Survey]
All customers have different communication preferences regarding the brands they like. Some may want to call a company to learn more about what it offers, while others may initiate a conversation with a chatbot. As your goal is to create a customer experience that speaks to customer needs, you want to know which channels they prefer. Read on to discover new HubSpot Blog insight about customer communication preferences with their favorite businesses. Customer Communication Preference Statistics How Customers Prefer to Learn About Products A HubSpot Blog survey asked respondents how they prefer to interact with companies when looking for information […]
Visual Identity Systems: What They Are & Why They Matter
When we build a brand, we build an experience that reflects a purpose. Visual identity is a huge part of this brand experience. Colors, graphics, and fonts turn brand concepts into visual identities that can be recognized. Once a brand is established, it needs to become a recognizable identity that the external world can perceive. This recognition comes with consistency, and achieving that consistency requires a strong visual identity system. To create a visual identity system, you need all the visual elements that the brand has. The visual identity system’s basics are a strong brand guide and its implementation tasks. […]
10 Signs It’s Time to Pull the Plug on Your Marketing Campaign
Have you ever gone to see a movie that got worse as you watched it, but you couldn’t leave because of the money you paid to see it? Or have you ever worked on a project that was clearly not going to solve your problem, but you just continued working on it? Psychology refers to these examples as escalation of commitment and sunk cost theory, where we continue to do something without value because of the effort or cost we’ve already put into them. In the marketing world, pulling the plug on a campaign can be extremely difficult, especially when […]
The Best Fonts for Your Resume in 2022, According to HubSpot Recruiters
Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role. With only six seconds to demonstrate your qualifications for a position, every detail counts – including the font you use. The question is, what are the best resume fonts to pass the six-second scan? We asked HubSpot recruiters to reveal the seven best fonts for your resume as well as what they consider in terms of design in general, so your resume can stand out in the pile. Best Fonts for Resumes Does your […]