Internet Marketing / 3060 posts found
34 of the Best Website Designs to Inspire You in 2022
Your website inspiration journey starts here. Deciding to create a web presence is a big decision, but the best websites are a culmination of many small decisions. But one major decision that takes time, diligence, and a great deal of inspiration is the design of your website. In this article, we’re sharing a few dozen of the best website designs we’ve seen. Click the links below to jump to explore website designs that crushed it in the last several years. We’ve also included a bonus section of designs that are just plain cool — so check them out, too! Where […]
16 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers)
When you’re interviewing people to join your team, you have to get creative — after all, there’s only so much that questions like “What’s your biggest weakness?” and “Are you a team player?” reveal about who your candidates truly are. But what are the best interview questions to ask that will help you uncover your candidate’s strengths, weaknesses, and interests? To help give you some ideas for the next time you’re meeting with a job candidate, here are some of the best job interview questions to ask, plus good answers to each question. Questions to Test a Candidate’s Honesty and […]
How to Manage YouTube Comments
The YouTube section can be a fun place to engage your audience and continue the conversation. However, it can also be a source of negativity. At its best, it can build community and at its worst, it can harm your brand and distract viewers from your content. With this in mind, it’s important to know how to manage your comments. Discover how to delete and disable comments plus troubleshoot a common problem. How to Turn on Comments on YouTube When it comes to comments on a video-level, there are four main settings you can have: Allow all comments – This […]
How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.” As time has flown by, social media’s purge of organic reach flung marketers onto a rollercoaster ride trying to figure out how to boost a post for customers to actually see — which is a challenge when you’re up against so many competitor ads. With almost 3 billion social media users today, millions of brands have promoted their content on these platforms for […]
How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). As a result, you’ll be able to attract high-value visitors, leads, and customers to your business who you’ll be more likely to retain over time. More […]
A Plain English Guide to Real Time Bidding
Because of its efficiency and cost-effectiveness, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. But even for experienced marketers, real-time bidding can be a very confusing concept. So let’s break down what RTB is, how it works, and the pros and cons of using it — all while keeping it jargon-free. In this post, you’ll learn: What is real-time bidding (RTB)? How does real-time bidding work? Real-Time Bidding Platforms Real-Time Bidding Pros Real-Time Bidding Cons Let’s get started. Real-time bidding is the driving force behind most programmatic advertising campaigns. Programmatic advertising is […]
What Is Brand Perception? How to Measure It and 4 Examples
If you take a second to think about your shopping habits, you’ll probably realize that a majority of the products you buy are influenced by brand perception. You’re not the only one — 77% of B2C consumers make purchasing decisions based solely on the brand name. Brand perception, or the thoughts and feelings associated with a company, impacts why people wear a certain brand of clothing or pick one pasta sauce over another at the grocery store. Once consumers adopt an attitude about a brand, it’s tough to change. That’s why brands work hard to create positive associations in people’s […]
The Professional’s Guide to SEO: Link Building Sneak Preview
We’re developing a brand-new SEO guide for you — The Professional’s Guide to SEO, designed as your next-step resource once you’re comfortable with the baseline provided by the Beginner’s Guide to SEO. When we think of link building, one of the first people we think of is our friend Paddy Moogan at Aira, the architect of the Beginner’s Guide to Link Building, MozCon alumni speaker, and industry thought leader. That’s why we’re jazzed to announce that the link building chapter of our upcoming Professional’s Guide to SEO is authored by none other than the fine folks at Aira. And today […]
Waterfall Charts: The Marketing Graph You Need to Hit Your Goals
Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise. When you hear the word “waterfall,” that’s typically what you imagine. However, today, we’re going to talk about a different kind of waterfall — the waterfall chart. Waterfall charts are a data visualization resource that can help you gather and track important data such as traffic goals and lead generation. Below, let’s review what a waterfall chart is, how to read one, […]
How to Use Excel Like a Pro: 19 Easy Excel Tips, Tricks, & Shortcuts
Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it. In this post, I’ll go over the best tips, tricks, and shortcuts you can use right now to take your Excel game to the next level. No advanced Excel knowledge required. What is Excel? Microsoft Excel is […]