Internet Marketing / 3324 posts found
9 Ways to Design Inclusive Content
Inclusivity is an important consideration for every business owner and content creator, and should be at the heart of your ongoing design efforts — not something you look at after a website or piece of content goes live. Before we get to specific tips on creating this inclusive content, let’s go over key definitions and concepts. What is inclusivity? Inclusivity is about recognizing diversity. It ensures everyone can participate to the greatest possible extent. Other names for inclusivity include universal design and design for all. Inclusivity addresses a wide range of issues, including: Accessibility for people with disabilities Access to […]
How to Build and Maintain Workforce Resilience, According to Experts
To understand the importance of resilience in the workplace, let’s start with an example. Let’s say your company has just been acquired by a major corporation. This means your organization is about to undergo some major changes — including your workplace culture, leadership structure, and even your team’s goals and objectives. When it comes time to deliver the message to your marketing team, however, you’re surprised by their reactions. While there is some trepidation, most of your employees are upbeat, positive, and excited about the new opportunities and challenges ahead of them. Their reaction doesn’t mean they aren’t also hesitant, […]
Why Every Company Needs to Know Its Core Competencies
Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers. Let’s dive into what exactly a core competency is, why you need it, and how to find it in your brand. You might be wondering, “Isn’t this a value proposition? ” Not exactly. While both are used to differentiate you from your competitors, competencies are what you leverage to support your value proposition. For instance, at Uber, their value proposition is “Always on, always available.” What’s their core competency? An easy-to-use […]
NFT visionaries are doubling down on community ethos amid a bearish cycle
Time magazine, Rarible and Aleksandra Artamonovskaja share insights into the values and visions that leading NFT projects and figureheads seek to uphold as the market enters a financial downturn.
UK Court recognizes NFTs as ‘private property’ — What now?
Not all the experts are rushing to call the development “groundbreaking,” but it will certainly help the industry combat fraud.
NFT scams: How to avoid becoming a victim
What are the most common NFT scams and how can you avoid them? Are the non-fungible tokens still worth the shot?
Etherscan, CoinGecko warn against ongoing MetaMask phishing attacks
While investigations are underway, the ongoing attack on various crypto platforms may be connected to the compromise of Coinzilla, an advertising and marketing agency.
How to Deal With Negative Comments on Social Media [+ Examples]
While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable. And because some social networks like Yelp and Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the internet makes some more comfortable with losing all sense of decency, respect, and good manners. So what’s the best way to deal with the negative comments that crop up from time to time? Let’s find out. Let’s discuss these strategies in detail. 1. Respond to the comment as soon as possible. […]
Measuring Link Building
SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today’s Whiteboard Friday, Tom shows you how to think about these metrics as part of a holistic approach to your link building analysis. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans, and today’s Whiteboard Friday is about measuring link building. So obviously this is a very big and very old topic in the SEO space, and it’s […]
How to Create an Amazing Webinar in 2022
Creating and conducting webinars is one of the best ways to engage with potential customers in an increasingly remote world. Since the rise of remote work, people rely on technology for education and social interaction more than ever. This means more Zoom meetings instead of in-person meetings, more walks to a home office instead of commutes to a high-rise, and more webinars instead of live events. The B2B webinar platform BrightTalk reported a 76% increase in video, webinar, and virtual events uploaded to their platform from March to June 2020. From April 2019 to April 2020, ON24 saw a 167% […]