Internet Marketing / 3095 posts found
The 7 Best Leadpages Alternatives in 2022
It doesn’t matter how awesome your e-book is if no one can download it. And you might have the perfect agenda for your webinar, but if your customers can’t sign up, it’ll all be for nothing. That’s why you need an effective landing page. They’re simple pages — often with just a few lines of text and a form — to drive conversions and turn visitors into leads. When done correctly, a landing page can help you generate leads and pass off those qualified leads to your sales team. Here, we’ll break down seven landing page builders and outline their […]
Which Instagram Story Formats Really Engage Viewers [New Research]
In 2021, Instagram reported over 500 million users viewed Stories. Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner’s own platform: Facebook Stories. Even if you’ve already published a handful of branded Stories, you still might want to up your game by making them even more engaging. After all, Stories can provide great benefits related to audience engagement, brand awareness, and even purchase-related conversions. Despite the growing number of benefits that Instagram Stories offers brands, crafting good content still takes time, […]
QRG Clues to How Google Evaluates Local Business Reputation
Image credit: Maura Boswell Well, I actually read through the 172-page Google’s Search Quality Evaluator Guidelines, with all of its memorable examples featuring jungle gyms, Tom Cruise, and the Utopia Animal Hospital. I waded through this dense midge-water marsh of information hoping to enhance my comprehension of how Google understands local business reputation. I did it so you might not have to, and today’s column summarizes the clues I found amid the reeds as well as checking in with Dr. Marie Haynes for her algorithm update expertise. For local brands, reputation is everything. It’s an always-on sales force, quality control, […]
23 Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates [+HubSpot Blog Data]
Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your customers’ inbox clutter — or worse, their spam folder. And then, when someone actually opens your email, they don’t actually click through. You might think to yourself, “Ugh, I just can’t win.” Don’t worry, I’ve got your back. Here are 23 tips that are perfect for small and growing businesses, but anyone can embrace right now to improve their emails’ open rates, clickthrough rates, and lead generation potential. Email Marketing Tips for Small […]
15 of the Best Women@INBOUND Quotes to Inspire You Today
INBOUND is a key milestone for professionals in industries spanning across marketing, sales, customer success, revenue operations, and more. For Women’s History Month, the INBOUND team is excited to highlight some of the most impactful quotes from the incredibly talented women who have graced our stages over the past 10 years. Providing opportunities that go beyond having a seat at the table to actually having a voice is how we will continue to transform the future of business. Let’s dive in. Sign Up to Speak at INBOUND 2022 15 Inspirational Quotes from Past INBOUND Women Speakers 1. “Fail is the […]
TikTok Trends B2B and B2C Marketers Should Watch in 2022
According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. In this article, we’ll cover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them. Top TikTok Trends 1. More businesses are exploring the platform. According to HubSpot Blog Research, TikTok is the number one platform marketers […]
5 Reasons Why Brands Lose Followers on Instagram [HubSpot Blog Data]
According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021. If you’re a part of that 14%, you may be panicking trying to figure out what’s causing the decline. Don’t fret – we’ve got you covered. Below, we’re covering the top reasons why brands lose followers on Instagram and how to regain them. Why am I losing so many followers on Instagram? 1. You’re not posting often enough or posting too much. When we surveyed Instagram marketers, 40% said that not posting enough is the number one reason why brands lose followers. Meanwhile, 33% […]
RFIs: The Simple Guide to Writing a Request for Information
Large corporations and government agencies don’t shop around for the best contractors and freelancers the same way a SaaS company or a small business might. Rather than relying on word of mouth, a quick Google search, or a Facebook ad, these organizations follow a procurement process that ensures fair business practices and quality results. As a preliminary step in the procurement process, an RFI gives a company or organization the information it needs to move forward with an RFP and RFQ. But what exactly is an RFI and what does this acronym stand for? RFIs are important because they reduce […]
How to Insert a Checkbox in Excel in 4 Easy Steps
Adding a checkbox to your workbook may sound simple but it can expand the possibilities of what you can do in Excel. From checklists to graphs, there’s so much you can do. However, it starts with the checkbox. Learn everything you need to know about checkboxes below. How to Insert a Checkbox in Excel Add the developer tab to your Ribbon. Navigate to the Developer tab and locate the “Checkbox” option. Select the cell where you want to add the checkbox control then click the checkbox. Right-click the checkbox to edit the text and adjust sizing. To do this on […]
How to Do A/B Testing: 15 Steps for the Perfect Split Test
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect. However, you’re much better off conducting A/B testing than basing marketing decisions off of a “feeling”, as this can be detrimental to your results. Keep reading to learn how to conduct the entire A/B testing process before, during, and after data collection so you can make the best decisions from your results. A/B testing can be valuable because different audiences behave, well, differently. Something that works for one company […]