Internet Marketing / 3175 posts found

Best Goal Setting Worksheet to Help You Plan & Achieve

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Accomplishing your goals is an incredibly gratifying feeling. However, it can sometimes be challenging to get that feeling, since achieving goals takes time, effort, and a structured process. This is why it’s important to create plans of action for meeting the goals that will help you stay motivated and ensure you’re on the right path. In this post, we’ll go over three goal-setting worksheets created by HubSpot to help you outline your goals with the SMART framework and create a plan for achieving them. The template is broken down into relevant sections to help you through the process, and if […]

How to Use Instagram: A Beginner’s Guide

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Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022. If you’re interested in getting an Instagram account, or just created one but aren’t sure how to use it, you’re in luck. Here, we’re going to cover all the basics, so you can learn why Instagram is the top social media platform for engagement today. It’s hard to remember a time before Instagram. At one time, “Do it for the ‘gram” was a common saying, which meant, essentially, “Do something so we can take a picture […]

Everything You Need To Know About Performance Appraisals

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As a manager, your ability to inform your teams about the successful high-impact behaviors they exhibit or skills that need further development is a critical practice in determining your business’ overall ability to reach its goals and find success. In this post, learn how a performance appraisal will help you give employees direction, the different types of performance appraisals, and example comments to include when you schedule those 1:1 sessions. Businesses use performance appraisals to understand employee progress, give raises or promotions, create paths for further development, or, sometimes, discuss terminations. These appraisals typically happen multiple times per year at […]

Which Social Networks Should You Advertise on in 2022?

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Whether you use it to supplement your existing inbound marketing efforts or to reinvigorate your entire strategy, social media is an effective tool to meet your marketing objectives. There are various social media platforms to choose from, and each comes with an audience that brings different advertising potential. Even though there are so many platforms, HubSpot’s Senior Manager of Social Media, Kelly Hendrickson, doesn’t think that you should be using all of them. Hendrickson says, “When it comes to choosing which social platforms to invest in, there’s often not a one-size-fits-all answer.” This is because, based on your business’s buyer […]

20 Blogging Mistakes to Avoid in 2022, According to HubSpot Bloggers

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Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought. Like any person starting a new job, they mess things up. That’s okay — it happens to pretty much every new […]

How to Create a Location on Instagram (+ Reasons Why You Should)

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Adding your location on Instagram is often an underrated feature for brands. For brands, there are two main reasons to use it: Share your business location with your followers for increased discoverability or show some personality with fun location names. Whatever your goal is, learn how to create your own custom location on Instagram in a few simple steps. 1. Check in on your Facebook app and create a post. 2. Select “Check In.” 3. Allow Facebook to use your location or select one on the map. 4. On the search bar, type in the name of your new custom […]

Media Planning: The Ultimate Guide

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Today’s digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with its audience. Publishing new media is how you boost brand awareness, engagements, conversions, and revenue for your business. Not to mention, media content helps you stand out from competitors. Over time, though, it can become confusing to keep track of, plan, organize, distribute, and analyze all that media content. The best way to combat these issues is through media planning. Media planning has many moving parts, and the process can […]

Employee Experience: What It Is and How to Improve It

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From the moment someone applies for a job, to the moment they send their resignation letter to leave the company, they’ll experience plenty of connections and moments that determine their employee experience. Employee experience (EX) is not far from customer experience (CX). Just as a stellar CX drives loyalty and revenue, an excellent EX attracts top employees and increases employee engagement, commitment, and productivity. Many employers know how important it is to improve the EX to adapt to a post-covid reality and to reduce employee turnover and address employee engagement challenges. But there’s still work to do in employee experience […]

“Tell Me About a Time You Made a Mistake”: Best Answers and Examples

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Behavioral-based interview questions can make anyone nervous, but proper preparation and understanding go a long way into acing the interview and securing the job. By prepping for some of the most common behavioral interview questions, such as, “Tell me about a time you made a mistake,” you can answer transparently and confidently. The key? Use logic and problem-solving skills to navigate these tricky behavioral-based questions to impress your potential employer. In this post, learn the best strategies for responding to behavioral questions that will help you nail the interview and leave a lasting impression. Why Interviewers Ask Behavioral Questions A […]

How to Go Live on TikTok + Top Features You Should Use

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I fought it for a while but TikTok has me in a chokehold and won’t let me go. At all hours of the day, you can find me singing viral TikTok sounds and saying random phrases from popular videos. The app has grown considerably since booming in 2020 and its features just keep getting better. While the app has offered a live feature for a while, the short-form video platform recently announced new live features, making it a strong competitor for Instagram and Facebook. In this article, we’ll dive into the top TikTok LIVE features, the requirements to go live […]
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