Internet Marketing / 3324 posts found
Finding Striking Distance Keywords — Whiteboard Friday
Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard Friday, Jo talks about how to locate, track, and label these keyword opportunities in Moz Pro.
The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]
I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or team’s goals and one that helps employees understand how they fit into the bigger picture. These are the fundamental building blocks of your business. A couple of months ago, I drew my own organization chart for the first time, and I was pretty proud seeing my company structure outlined in front of me. Aside from my fulfillment, the organizational structure helped the team understand their position within the company, the team they’re a part of (even […]
Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), I’ve got you covered. Let’s talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? How to Create a Social Media […]
In 2025, These SaaS Landing Pages Are My Go-To for Inspiration
The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friend‘s recommendation. And if you’re one of the lucky ones, they may even seek out your brand’s landing page looking for more. Easy, right? You got them on your website, they’re sure to buy now! (Except it’s usually not that simple.) If your landing page doesn‘t present your service or product value well enough, you could be losing out on traffic simply because your team’s UI/UX could use a facelift. And it‘s even tougher to sell your […]
How to Find All Existing and Archived URLs on a Website
Need to find all current and historic URLs on a website? Discover essential tools and tips to build a complete list of URLs for migrations, audits, and recovery.
Viral Video Marketing: 9 of My Favorite Viral Marketing Videos
Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content. If you want to go viral in 2025 but aren‘t sure how, you’ve come to the right blog. Here are some of my favorite viral marketing videos and why they were such a success. And if, by the end of this list, you still doubt your ability to create viral content, remember that HubSpot’s Clip Creator is a free AI-powered video creator that can help you […]
How to Understand & Calculate Statistical Significance [+ Example]
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better. Naturally, I thought, “Let’s A/B test them!” However, our email marketer quickly pointed out a limitation I hadn’t considered: At first, this seemed counterintuitive. Surely 5,000 subscribers was enough to run a simple test between two subject lines? This conversation led me down a fascinating rabbit hole into the world of statistical significance and why it matters so much in marketing decisions. While tools like HubSpot’s free statistical significance calculator can make the […]
The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are now giving away mini software tools … entirely for free. This is something I like to call ‘free tool marketing.’ Here’s how it works. What is free tool marketing? In MBA speak, free tools are referred to as ‘loss leaders.’ A loss leader is a […]
I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room to grow. By using data effectively, I gauge the impact and success of my efforts. In this blog, I’ll walk you through some of the best tools I’ve come across for doing that. But I’ll start by discussing why content marketing analytics are absolutely essential. Table of Contents Content Marketing Analytics Tools What are content marketing analytics? Why are content marketing analytics important? […]
5 Reasons Your Direct Traffic Can Suddenly Drop
Noticed a sudden drop in direct traffic? Discover 5 key reasons for the decline and learn how to diagnose the issue effectively to keep your analytics on track.