Internet Marketing / 2977 posts found
Getting Your Customers Back: 10 Examples of Effective Re-Engagement Emails
I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage. While getting ignored by your subscribers is bad enough, if too many subscribers do the same, you may end up damaging your sender reputation, which may encourage email service providers to treat your messages as spam. Since you obviously don’t want that, I’ll explain everything you need to know about email re-engagement […]
That’s a Wrap: The MozCon 2024 Day Two Recap
And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.
Is it Worth Using ChatGPT to Write Your Resume? Let’s Find Out
ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use cases for AI. Since the job market is on fire right now, I decided to do a little digging myself to see how helpful ChatGPT really is for resume writing. Table of Contents Should you use ChatGPT to write your resume? How to Use ChatGPT to Write a Resume How to Use ChatGPT to Update Your Resume ChatGPT Resume Example Best Practices for ChatGPT Resumes […]
Diving Into the Future of Digital Marketing: The MozCon 2024 Day One Recap
Dive into the future of digital marketing, and discover the key takeaways from our speakers in this day-one recap of MozCon 2024.
Kiss Lurk-and-Leave Goodbye: 5 Ways to Convert Your Website Traffic
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Getting traffic to your website is a smart and valuable goal, but it can’t be the end of the line. When you’ve put in the work to get people through the digital door of your business, you need to have a plan for what happens next. You have a short amount of time to make a big impression. Otherwise, your visitors might bounce away, lurking and leaving your website in the dust. Converting your website visitors into long-term customers […]
Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]
This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino’s Goes Real Time The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also discussed the company’s reinvention through a series of innovative marketing campaigns including a brand new pizza recipe . Now Domino’s has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a […]
AI Content Generators: I Tested 5 of the Best, and Here’s What I Found
I‘m going to be fully transparent here. As I write this blog post, I’m on a train to the other side of my state. If you’re a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally). You could probably use some tools to streamline or automate aspects of content marketing, saving you time and allowing you to move on to the next big thing on your to-do list. 67% of marketers say the biggest benefit of AI is its ability to create content faster. If this sounds […]
How LGBTQ+ Leaders Can Market Themselves and Their Unique Assets
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Employers in today’s global marketplace want leaders who are adaptive, passionate, innovative, and critical thinkers. The key for LGBTQ+ professionals is to not see their career growth as a daunting task where they have to become something they are not. Instead, with a little bit of cultural self-esteem, individual […]
Moz AI: Introducing Augmented Intelligence
Today, we’re excited to announce Moz AI — a new set of AI-enabled tools and features you’re going to see across our products. We believe that AI-enabled tools can make you even more results-oriented, impactful, and essential. Learn more about how to use these tools in this blog post.
Adapting to the New Era of Search: SEO Changes in 2024
The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content. But what I love most about all these changes is that there’s finally a laser focus on users and what they truly want and need when searching online. The new landscape may feel unfamiliar, and some updates might look scary at first, but there‘s more potential there than you might think. Let’s dive into how all these SEO changes can positively impact your rankings. How SEO is Changing SEO […]