Internet Marketing / 3282 posts found
Holiday Marketing: 27 Steps, Tips, & Examples to Get Your Brand in the Spirit
You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of year, I’m excited about — holiday marketing. Holiday campaigns are arguably your brand’s biggest chance of the year to get creative and connect with your audience on a heartfelt, human level. Plus, it’s your chance to get your share of the roughly $902 the National Retail Federation predicts the average consumer to spend this year and hit your revenue goals. Haven‘t started planning your holiday marketing campaign yet? Don’t panic. I’ve mapped out […]
B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers
If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating around in the zeitgeist for some time now, especially as more writers have left online publishers to make it on their own. I talked to a half dozen experts in the field, including both technical and content specialists, to tease out the difference between B2B newsletter marketing and other types of emails, guide you through […]
How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase 3 assessed the value of our topic clusters. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. In this post, I’m going to focus on phase one of our audit. I’ll walk you through how […]
12 Web Design Best Practices & Guidelines for Usability in 2025 [+ Expert Tips]
I used to be a content writer for a small web design agency, and my first piece was about website design best practices. I remember my manager going through it and telling me, “All good, but web design isn’t just about making things look good.” Back then, I was young and fresh, and honestly, that sounded totally backward. Made no sense. For me, design was all about what I saw. I mean, it’s visual, right? So, of course, the look should be everything. Well, any web designer hearing this would probably be ready to pull their hair out. Today, I […]
Chart Your Leadership Path With These 10 Management Styles
Growing up, I was only exposed to one type of management style. My baseball coaches were some of the most ruthless and demanding people I’ve ever met, pushing our team to our physical and emotional limits. When I started doing internships in college, I expected my managers to be like my coaches. Since the stakes are higher in a business, I was scared to mess up. But to my surprise, my managers in the working world were the complete opposite of my coaches. For the first time, I experienced different management styles. Your management style impacts the team you oversee […]
What Is a CMS and Why Should You Care?
When I first started exploring website-building options, I quickly encountered a flurry of acronyms: SEO, FTP, SERP, CDN, and CMS. It felt like learning a new language. I kept seeing ‘CMS’ pop up everywhere, so I dove deeper into understanding it. What I found was encouraging: a CMS, or content management system, is a tool that lets you build and manage a website without needing coding skills. With over 80 million websites already using a CMS, it’s a reliable solution for those of us who want to build a website but have limited technical skills. In this post, I‘ll share […]
Building a B2B Video Marketing Strategy With Impact — Here’s Everything I Learned
I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. Each campaign told a story that spoke directly to a decision-maker’s challenges and needs. That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it’s a fundamental shift in how we engage with our audience. Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a […]
What Is a Risk Assessment? My Complete Guide [+ Free Template]
No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the unexpected curveballs you don’t see coming, like a sudden cybersecurity breach or equipment failure, that really shake things up. Trust me; I’ve been there. That’s where a risk assessment comes in. With it, I can spot, analyze, and prioritize risks before they turn into full-blown problems. I can get ahead of the game, so that when the unexpected strikes, I already have a plan in place to keep things under […]
Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]
You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing standing in your way — writing the job offer letter. I know how tricky it can feel. You want it to hit the right tone. But, between the legal speak and making sure every detail is perfect, it can quickly become overwhelming. That’s where a job offer letter comes in handy. In this post, I’ll walk you through different job offer letter examples for all kinds of roles and industries. Plus, I’ll share a free […]
Getting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]
As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due. Many projects derail because expectations aren’t clearly set from the start. Deadlines get missed, budgets spiral out of control, and no one seems to know the next step. The good news? A well-crafted scope of work can solve these problems before they arise. In this guide, I’ll show you how to write a clear and effective scope of work, complete with examples and a handy template to streamline […]