PPC / 306 posts found
The Complete Guide To Google Ads Lead Forms Extensions via @sejournal, @brookeosmundson
Learn how to incorporate and optimize Google lead form assets into Search, Display, Discovery and YouTube campaigns. The post The Complete Guide To Google Ads Lead Forms Extensions appeared first on Search Engine Journal.
Google Ads Users Experience Temporary Disruption To Services via @sejournal, @kristileilani
Google Ads users received an error when trying to access the advertising platform, an incident quickly resolved by Google. The post Google Ads Users Experience Temporary Disruption To Services appeared first on Search Engine Journal.
Google Encourages Performance Max Upgrade For DSA And GDA via @sejournal, @kristileilani
Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies. The post Google Encourages Performance Max Upgrade For DSA And GDA appeared first on Search Engine Journal.
What Does The Norwegian Meta Behavioral Ads Ban Really Mean? via @sejournal, @brookeosmundson
The Norwegian order imposed a three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023. The post What Does The Norwegian Meta Behavioral Ads Ban Really Mean? appeared first on Search Engine Journal.
8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs via @sejournal, @kristileilani
Microsoft Advertising’s latest updates include AI-enhanced predictive targeting, RSA improvements, and a range of other features designed to optimize ad performance and streamline advertising processes. The post 8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs appeared first on Search Engine Journal.
Google Clarifies Value-Based Bidding In Week-Long Social Series via @sejournal, @brookeosmundson
Check out the weekly series on value-based bidding that Google Ads Product Liason, Ginny Marvin, provided to marketers last week. The post Google Clarifies Value-Based Bidding In Week-Long Social Series appeared first on Search Engine Journal.
Generative AI Integration SERPs And PPC Advertisers via @sejournal, @siliconvallaeys
Adapt your ads for Bing generative SERPs and Google’s chat-based generative Google Search Experience with this detailed guide. The post Generative AI Integration SERPs And PPC Advertisers appeared first on Search Engine Journal.
Google Ads Update: New Brand Controls For Search & Performance Max Campaigns via @sejournal, @MattGSouthern
Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement. The post Google Ads Update: New Brand Controls For Search & Performance Max Campaigns appeared first on Search Engine Journal.
Google Ads Liason Addresses AI In AMA Session via @sejournal, @brookeosmundson
Ginny Marvin, dedicated Google Ads Liason, answered advertiser questions in a AMA session hosted by the Paid Search Association. The post Google Ads Liason Addresses AI In AMA Session appeared first on Search Engine Journal.
Google Ads Introduces New, Streamlined Design via @sejournal, @kristileilani
Take a look inside the redesigned Google Ads platform with streamlined navigation, comprehensive campaign tools, enhanced insights, and additional tools for optimized ad management. The post Google Ads Introduces New, Streamlined Design appeared first on Search Engine Journal.