Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s the perfect vehicle for product discovery. Of course, not all social media platforms are created equal, especially when it comes to product discovery. So, if you’re looking to pinpoint the platforms consumers use the most for product research, you’ve come to the right place. Here, we’ll dive into: The top social media channels consumers use for product discovery What types of content consumers watch and engage with Social media research habits Which platforms you should market your […]

If you leverage influencer collabs, partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags. These tools have a simple goal: to create smoother collaborations between content creators and brands that lead to more exposure and reach. On the consumer side, they add an extra layer of transparency around branded content. Here, we’ll cover everything you need to know about these tools and discuss how they can bring your Facebook strategy to the next level. What is Facebook’s Creator Collab feature? Released just this year, Facebook’s Creator Collab feature […]

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go over critical stats to know. TikTok Advertising Stats To Know TikTok has 1 billion global daily active users. (DataReportal) Of marketers that buy paid ads on social media, 65% purchase them on TikTok. (HubSpot Blog) Marketers say that TikTok is the second most effective platform […]

Online communities are internet groups where people with shared interests interact, have discussions, and form relationships. According to HubSpot’s State of Consumer Trends Report, 24% of social media users have actively participated in an online community in the last three months. This post will delve into why consumers join online communities, the benefits they get from participating in them, and what this means for marketers. Why Consumers Participate in Online Communities The HubSpot Blog’s Consumer Trends Report surveyed over 1000+ consumers and asked them why they join online communities. The top reasons were for fun, to share their same interests with […]

On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try.  From leveraging trending audio to green screen effects, read on to discover the 10 best TikTok tricks. 1. Stitch top-performing or relevant videos. Stitch is a tool that enables you to combine another video on TikTok with one you’re creating. It’s yet another way to […]

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000 consumers across the U.S to find out which social media channels are gaining steam — and which are falling behind. Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022 Facebook Facebook currently attracts 2.89 […]

With social media moving at an incredible pace, it always feels like there’s something new around the corner. Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Search on Social Media Instead of Engines Nowadays, when I want to search for something – whether it’s a product, a recommendation, or a review, I go right to TikTok. And data shows Gen-Z is doing the same. According to a TechCrunch article, a Google exec recently suggested that apps like TikTok […]

Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for marketing managers from 2020 to 2030. To help you stand out from your competition in the hiring process, as well as feel entirely confident in your ability to perform in your social media role, you’ll want to take a social media course. In this blog post, we’ll cover some of the best social media marketing courses that are […]

Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user is following. Zuckerburg said the goal is to make it easier for Facebook users to see their favorite content and make new discoveries. It’s also meant to keep Facebook competitive with TikTok. TikTok’s For You page also shows recommended content from across its platform based […]

Are you finally giving TikTok a shot? If you’re new to the app, there are a few mistakes you’ll want to avoid at all costs. While some can apply to any social media platform, most are specific to TikTok and its audience. 1. You’re not joining trends. When I think of TikTok, trending sounds and challenges immediately come to mind. That’s what the platform’s known for, after all. In fact, many see TikTok as the fun, unfiltered, uninhibited friend to the more uptight, polished Instagram. With this in mind, succeeding on the platform does mean using special effects, dubbing trending […]