When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let’s dive into all things social media marketing – what it is, its benefits, and how to actually build a social media marketing strategy that’ll work for your specific business. Social media marketing is all about meeting your target audience and customers where they are and as they socially […]

Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold onto a few, simply because it’s hard to keep up-to-date on what’s really going on with social media. To help you separate fact from fiction, I put my MythBusters hat on and drudged up some of the most common social media myths out there. Let’s dive into some social media myths we’ve all probably heard from colleagues or friends and […]

Every day there’s something new on social media. Recently, Twitter introduced Twitter Blue, a premium subscription-based version of its platform. TikTok took the social media world by storm back in 2020 and still remains the most downloaded app of 2021, according to Social Media Today. Instagram is regularly adding new features to its platform, recently testing a new affiliate tool for influencers. The question is, how are these changes impacting how consumers behave online? Are users moving away from Facebook? Let’s see what the data says and what it means for brands. We surveyed 301 people in the United States […]