Creative Data Networks
How to Write a Call-to-Action That Gets Visitors Clicking
Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. What is a call-to-action?How to Write a Call-to-Action What is a call-to-action? A call-to-action (CTA) is a word or phrase that prompts a reader to take a […]
Does Google Think Your Website Is Spam?
Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do. But as a site owner, how do you know if your site visitors and Google consider your website spammy? And what should you do to ensure it isn’t considered *GULP* web spam? If you have concerns about your website being considered spammy, here is helpful information to know when optimizing your website. As you read through these items, ask yourself, “Do I or […]
Google Analytics 4: From How To Get Started To Pro Tracking via @sejournal, @CallRail
For newbies and pros. This bundle contains articles that simplify GA4, offer guidance on avoiding pitfalls, and highlight features… all in one place. The post Google Analytics 4: From How To Get Started To Pro Tracking appeared first on Search Engine Journal.
Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On via @sejournal, @MattGSouthern
Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences. The post Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On appeared first on Search Engine Journal.
The Complete Guide to AI Algorithms
Artificial intelligence is appearing in every industry and every process, whether you’re in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world. That includes technical use cases, like automation of the human workforce and robotic processes, to basic applications. You’ll see AI in search engines, maps and navigation, text editors, and more. But have you ever given a thought to how these machines work? AI systems run on algorithms, but not every AI algorithm is the same. If you understand how AI algorithms work, you can ease your business processes, saving hours of […]
Should Brands Address Social Issues?
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do in an effort to avoid alienating potential customers. Interestingly enough, consumer preferences on how involved brands should be in social justice movements are evolving in real time as world events unfold. In 2021, 54% of American consumers expressed companies should take a stance on social […]
How To Reduce Your Email Bounce Rate & Boost Email Marketing Campaigns via @sejournal, @zerobounce1
Email is a powerful marketing channel. Learn how to reduce your bounce rate and get a higher ROI from email marketing campaigns. The post How To Reduce Your Email Bounce Rate & Boost Email Marketing Campaigns appeared first on Search Engine Journal.
How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] via @sejournal, @Juxtacognition
What is your site trying to tell you? Conduct an experiment on your website to get the data you need for a strong website. The post How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] appeared first on Search Engine Journal.
5 Types of Holiday Local Business Content You Should Promote
Uncover 5 key types of holiday shopping season content to boost your business’s visibility and thrive this festive season.
Live Blog: Google Parent Alphabet Reports Q3 Earnings via @sejournal, @MattGSouthern
Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET The post Live Blog: Google Parent Alphabet Reports Q3 Earnings appeared first on Search Engine Journal.