Creative Data Networks
Top Behavioral Targeting Tools Marketers Should Know About
Like many others, I get dozens of emails a day. If the subject line’s irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might click on an email and hit the unsubscribe button after deciding it wasn’t worth my time. If you’re a marketer, you want to avoid scrolling and unsubscribes at all costs. If your email goes unopened because your messaging missed your target, was the content you created within it even worth it? To effectively engage and convert potential customers, you need to leverage behavioral targeting tools that enable you to deliver personalized and […]
2024 and Beyond: 7 Insights for Thriving as a Creator, Straight from the Experts
Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands, creators are taking over brand marketing teams, and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators globally, with a market size of $250 billion. By 2027, this number is expected to reach $480 billion. Perhaps most telling, there are now kids’ summer camps dedicated to content creation. But with great opportunity also comes drawbacks: The market is saturated, and AI makes it easier than ever for anyone to become a creator […]
12 Creative Lead Magnet Ideas For Law Firms via @sejournal, @jasonhennessey
Discover 12 innovative lead magnet ideas tailored for law firms. Boost your email list, attract clients, and elevate your online authority in the legal industry. The post 12 Creative Lead Magnet Ideas For Law Firms appeared first on Search Engine Journal.
Google To Curb Microtargeting In Consumer Finance Ads via @sejournal, @MattGSouthern
Google tightens personalized ad policy, banning microtargeting for financial services ads to protect user privacy. The post Google To Curb Microtargeting In Consumer Finance Ads appeared first on Search Engine Journal.
GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays via @sejournal, @kristileilani
OpenAI set to launch GPT Store early next year. Learn more about the latest improvements to GPT Builder tools and “great updates” coming to ChatGPT. The post GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays appeared first on Search Engine Journal.
How to Create a Lead Generation Website: 9 Simple Optimizations
Optimizing your website to generate leads is a no-brainer. However, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways that actually work to optimize your website for lead generation. Table of Contents How to Create a Lead Generation Website How to Increase Leads on Your Website How to Create a Lead Generation Website To understand how to optimize our website, we’ll have to first gain a basic understanding of […]
24 Best Free Marketing & Sales Icons for Your Website or App
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless. But not all businesses use icons to their full potential. So, I scrutinized dozens of websites and apps and talked to industry experts who’ve witnessed the “iconicness” of icons to gather their insights. Explore how to use marketing and sales icons in the best ways possible. We’ll cover: Why use […]
Link Building for Local Businesses — Whiteboard Friday
Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan.
The 17 Best Ad Networks For Content Creators In 2024 via @sejournal, @annabellenyst
Take your content game to the next level. Explore these 17 ad networks that can help you monetize your content effectively and maximize your earnings. The post The 17 Best Ad Networks For Content Creators In 2024 appeared first on Search Engine Journal.
2023 Survey Review: State Of Marketing Data Standards In The AI Era via @sejournal, @hethr_campbell
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Want to learn how you can mitigate privacy risks and boost ROI through data standards? Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns. In this webinar, you will: Gain a better understanding of how your marketing data management compares to […]