Creative Data Networks
How to Use Your CRM to Power Your Marketing
It’s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase. In reality, people take a lot of detours. If you want a complete picture of the customer journey, it’s essential to connect your marketing efforts with the tool at the center of it all: your company’s trusty CRM. While you may be familiar with a CRM, you probably aren’t using it to its full potential. Here, we’ll cover its role in marketing and how it powers great customer experiences. CRMs are traditionally considered a tool for sales […]
What Is the Most Profitable Agency Pricing Model?
When talking about agency pricing models, there’s no ideal model for all. No two agencies have exactly the same talent, clients, budgets, ambition, nor expertise—and because your agency is unique, so will your pricing be. Finding the pricing model that will work best for your agency will need to include: Your expenses, including overhead Your … The post What Is the Most Profitable Agency Pricing Model? appeared first on Digital Agency Network.
Survey Says: 2022 B2B Marketing Insight From Social Media Polls
What are the key areas in the B2B marketing industry where professionals see a need to adapt to meet new challenges? One straightforward way to gauge the pulse of the industry is by asking, and social media polls can offer a uniquely helpful look into the concerns of B2B marketers. We’ve tapped into our own social media audience poll data to see the outlook B2B marketing professionals have when it comes to important marketing issues including tactics, platforms, events, and more. For nearly three years we’ve run regular social media polls on our Twitter and LinkedIn* pages, and the insight […]
2022 April PAD Challenge: Day 6
The April Poem-A-Day Challenge is the big daily poeming challenge each year, but it’s not the only one. We also do a poem-a-day challenge in November based around the concept of creating a chapbook manuscript of poems, and I just announced the winner of that challenge last night. Click here to learn the winner of the 2021 November Poem-A-Day Chapbook Challenge! For today’s prompt, take the phrase “(blank) in the (blank),” replace the blanks with a word or phrase, make the new phrase the title of your poem, and then, write your poem. Possible titles might include: “Poem in the […]
How To Scale Content Marketing & Improve Organic Search Rankings via @sejournal, @samueldarwin
Creating content for your website, but not seeing the results you desire? Let’s solve those worries by looking at how scalable content marketing can help. The post How To Scale Content Marketing & Improve Organic Search Rankings appeared first on Search Engine Journal.
15 Digital Marketing ROI Metrics You Need To Know via @sejournal, @stoneyd
Which digital marketing metrics form your best representation of ROI? Here are 15 you should track and understand. The post 15 Digital Marketing ROI Metrics You Need To Know appeared first on Search Engine Journal.
An Empty House
Photo by Kiwihug on Unsplash Ever since I moved into a new place last summer, I can’t stop thinking about how weird it was to see my old house totally emptied. This week, set your story in an empty house. Has it been abandoned? Is it being renovated? Does your character supposed to be there, or are they sneaking around? The choice is yours! Post your response (500 words or fewer) in the comments below.
2021 November PAD Chapbook Challenge: Results
Here we are. It’s time to reveal the results of the 2021 November PAD Chapbook Challenge. There were more than 80 entries this time around from all around the country and the world. I saw quite a few familiar names, but I also discovered some poets who were completely new to me. It was all a fun read, and it was incredibly difficult to make a decision once I got it down to the Top 10. In this post, I share the winning chapbook and poet, along with two finalists and seven honorable mentions. ***** Play with poetic forms! Poetic […]
Why Do Aggregator Sites Outperform The Original Source On Google? via @sejournal, @tonynwright
Aggregators, by definition, use duplicate content. This week, learn why they rank higher than your original content and discover how to rise above them. The post Why Do Aggregator Sites Outperform The Original Source On Google? appeared first on Search Engine Journal.
9 Amazon Copywriting Tips For Higher-Converting Titles & Bullets via @sejournal, @AMZRobynJohnson
How can you make your Amazon listings stand out? Check out these 9 tips on crafting better titles and bullets for these lower-funnel ecommerce searchers. The post 9 Amazon Copywriting Tips For Higher-Converting Titles & Bullets appeared first on Search Engine Journal.