Creative Data Networks
How to Title a Book: Fiction & Nonfiction
If you polled every writer and asked them the worst part of writing a book, they’d almost universally say titling it. I’ve never heard a writer say they’re good at titles. Titling a book is hard! If you’re among the majority that struggle to title your stories, let’s talk about how to title a book. TABLE OF CONTENTS Do titles of books matter that much? How to title a nonfiction book How to title a fiction book How to get ideas for book titles Examples of great book titles Do titles of books matter that much? In short: Absolutely they […]
Does Value of Internal Links Differ Based on Page Location? via @sejournal, @martinibuster
Google’s John Mueller answers if value of an internal link is influenced by the location on the page The post Does Value of Internal Links Differ Based on Page Location? appeared first on Search Engine Journal.
Learn How TikTok Advertising Works With This Free Guide via @sejournal, @MattGSouthern
TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The post Learn How TikTok Advertising Works With This Free Guide appeared first on Search Engine Journal.
7 Content Marketing Metrics to Consider for Continued Success
No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition should be a top priority for business owners. This begs the question, how do you get new customers or clients in the literal or figurative door? Traditionally, your sales team will engage with your potential customers, sending emails, making phone calls, and visiting them in person depending on the nature of your business. Though this approach is often effective, is it the most efficient use of your employees’ time? Many successful businesses have decided […]
Rich Media Ads: 6 Steps to Create Them + Brand Examples
Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider. In fact, one 2018 study found that rich media ads outperform standard banner ads by 267%. With statistics like that, it’s time to consider incorporating these ads into your paid media strategy. Below, let’s discuss what rich media ads are and how they’re different from […]
5 Micro-Scale B2B Influencer Marketing Moves That Can Make A Monumental Impact
Can seemingly minute marketing maneuvers combine to make a truly monumental impact? When you’re talking about the power of influence in B2B marketing, even some of the tiniest digital interactions can — when done smartly — lead to the loftiest of business successes. These tiny digital touches can create enduring relationships, amplify talent, feed the increasing need for unique B2B content experiences, and even supercharge our connections with more compelling stories. Just as a single small stone joins others to form huge mountains including K2 and Mount Everest, sometimes it’s the smallest moves marketers make that end up on the […]
B2B Marketing News: B2B Marketers Use More Tools, Brands Turn To Empathy-Based Marketing, & eCommerce Searches Become More Informational
Can You Relate? Empathy-based marketing requires brands get to know the people behind the data 52 percent of consumers have said being treated with respect is a key way brands can show empathy to customers, followed by being treated like a human being at 50 percent, according to survey data also showing that listening and curiosity are more key for brands in 2022 than at any point during the pandemic, and the Association of National Advertisers (ANA) takes a look. ANA Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers [HubSpot Survey] 51 percent of global […]
22 Smart Google SEO Tips for 2022
We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, a very special edition, our annual SEO tips of the year edition. This year it is 22 smart SEO tips for 2022. I’m […]
The Top Tech SEO Strategies for 2022 and Beyond
Last year was an incredible year for Core Updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs, led by developments in Google’s algorithms, and new features from tools like Google Lens. These developments will change how we manage our SEO now and in the future. Multimedia first Why should you consider a multimedia-first SEO strategy? MUM is the latest in Google’s suite of super-powerful algorithms, which help them to understand information in new and different ways. It runs alongside BERT, but it’s actually much more powerful […]
The Idaho Review: Market Spotlight
Founded in 1998, The Idaho Review is produced with the help of an MFA Graduate Assistant from Boise State’s MFA Program and editor Mitch Wieland’s publishing and editing graduate class. Past fiction contributors have included Ann Beattie, Joy Williams, Anthony Doerr, Edith Pearlman, and John McNally. (The Iowa Review: Market Spotlight.) The editors say, “Our mission is to publish strong, evocative work that belongs to the collective, vast community of writers. As we move forward we intend to broaden our reach. We hope to include writers of different identities—in terms of race, ethnicity, sexuality, gender, ability, language, religion, class, age, […]