Creative Data Networks
B2B Marketers: It’s Time to Make Inclusive Language a Priority. Here’s How.
If you’re in the business of marketing, I don’t need to tell you that words have power. They have the power to influence. The power to endear. The power to alienate. If you’re in the business of marketing, I don’t need to tell you how undesirable that last effect is. It’s the risk today’s brands are running if they fail to make inclusive language a priority. The words used in content and communications speak volumes about a company’s values. Following a few simple guiding principles can make a big difference in projecting a brand culture and community that are welcoming […]
B2B Marketing News: More Executives Using Social, B2B Events Rebound, New Trust Barometer Data, Meta’s New Ad Policies, & Mobile Ad Spend Rises
B2B Pros Worry About Leads Getting To The Right Person, Study Finds 58 percent of B2B marketers have said that they are only somewhat or not confident in their organization’s process for taking inbound leads to proper sales team members — one of several statistics of interest to digital marketers contained in recently-released survey data. MediaPost More executives are turning to social media during the pandemic. [Report] Some 56 percent of business executives have said that they are increasing their usage of social media due to the pandemic, with 68.4 percent expressing positive reactions to colleagues or leaders sharing industry […]
Charting the Next Frontier: What is the Facebook Metaverse?
When I first heard about the Facebook rebrand into Meta, I felt as if my worst Black Mirror fantasies had become a reality. It felt a tad ironic reading up about the news as someone who’s quit social media and has been in the dark about any industry-related updates for two years now, but my […]
How Growth Rocket Became a Preferred Facebook Business Partner
It seems that Growth Rocket has a new achievement to feel festive about this Yuletide season (and it’s just on the heels of Google’s birthday): We’re now a Preferred Facebook Business Partner. It may sound like a mouthful, but all it means is that we’ll be able to take Facebook advertising to unprecedented highs thanks […]
Are Backlinks Still Important for Top Ranking Websites?
Backlinks are part of every good SEO strategy. They can help your website achieve a variety of things. From exposing your brand and building authority in your industry to driving traffic to your website and boosting conversions. When link building is done correctly, it is an integral part of a highly successful strategy. Are you … The post Are Backlinks Still Important for Top Ranking Websites? appeared first on Digital Agency Network.
Are Guest Posts Bad for SEO When They Are Short?
Guest posting is a great way to establish your authority online, as well as boost your Google rankings. It is something that every website is recommended to do if they want to enjoy a lot of traffic and conversions. But, do you know the best ways to guest post? Something that a lot of people … The post Are Guest Posts Bad for SEO When They Are Short? appeared first on Digital Agency Network.
Three Steps to Elevated B2B Marketing in 2022: Innovate, Collaborate, Accelerate
B2B marketers have faced unprecedented challenges over the past two years but I am one of those people that genuinely sees these times as an opportunity. Working in the marketing industry, especially at a B2B marketing agency, means being adaptable and engaged in a constant state of improvement aka ABO (always be optimizing). Information overload, changing buyer behaviors towards digital first information experiences and the dramatic increase in content competition mean B2B marketers cannot win simply be creating more content or chasing the latest shiny object tactic. In these times of elevated digital savviness and access to digital content consumption, […]
In-Person, Virtual & Hybrid: How To Get The Most From B2B Marketing Events In 2022
How can B2B marketers get the most from events in 2022, whether they’re in-person, all-virtual, or in any of several combinations of hybrid formats? The marketing event landscape in 2022 may not be as topsy-turvy and uncertain as it was in 2021, yet there’s no shortage of questions many events are still facing. Some have chosen to hedge their bets as long as possible, waiting to see whether an in-person format will work for their audience. Others have gone all-in with one format or another, hoping that their event won’t have to make last-minute format changes as the winds of […]
Wednesday Poetry Prompts: 597
Quick note: Moriah Richard will begin her second annual February Flash Fiction Challenge on February 1. As a result, I’ll be releasing my Wednesday Poetry Prompts just a little later in the morning than usual (to avoid double posting). For today’s prompt, take the phrase “Imagine a World…” and complete that phrase, make the title of your poem whatever word(s) you use to complete that phrase, and then, write your poem. Possible titles might include: “Filled With Dinosaurs,” “Without Poems,” and/or “Where Chocolate Cake Improves Your Health.” Remember: These prompts are springboards to creativity. Use them to expand your possibilities, […]
Jen Frederick: On the Power of Found Family
Jen Frederick is a Korean adoptee living in the Midwest with her husband, daughter, and rambunctious dog. Under the pseudonym Erin Watt, Frederick has co-written two number one New York Times bestselling novels. Find her on Twitter, Facebook, and Instagram. In this post, Jen discusses how she represented the adoptee experience in her new romance novel, Seoulmates, her advice for other writers, and more! Name: Jen FrederickLiterary agent: Steven AxelrodBook title: SeoulmatesPublisher: Berkley JoveRelease date: January 25, 2022Genre/category: Romance/General FictionPrevious titles: Last Hit; Last Breath; Last Kiss; Last Hope; Heart & SeoulElevator pitch for the book: Korean adoptee travels to […]