Creative Data Networks
7 Content Marketing Metrics to Consider for Continued Success
No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition should be a top priority for business owners. This begs the question, how do you get new customers or clients in the literal or figurative door? Traditionally, your sales team will engage with your potential customers, sending emails, making phone calls, and visiting them in person depending on the nature of your business. Though this approach is often effective, is it the most efficient use of your employees’ time? Many successful businesses have decided […]
Rich Media Ads: 6 Steps to Create Them + Brand Examples
Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider. In fact, one 2018 study found that rich media ads outperform standard banner ads by 267%. With statistics like that, it’s time to consider incorporating these ads into your paid media strategy. Below, let’s discuss what rich media ads are and how they’re different from […]
5 Micro-Scale B2B Influencer Marketing Moves That Can Make A Monumental Impact
Can seemingly minute marketing maneuvers combine to make a truly monumental impact? When you’re talking about the power of influence in B2B marketing, even some of the tiniest digital interactions can — when done smartly — lead to the loftiest of business successes. These tiny digital touches can create enduring relationships, amplify talent, feed the increasing need for unique B2B content experiences, and even supercharge our connections with more compelling stories. Just as a single small stone joins others to form huge mountains including K2 and Mount Everest, sometimes it’s the smallest moves marketers make that end up on the […]
B2B Marketing News: B2B Marketers Use More Tools, Brands Turn To Empathy-Based Marketing, & eCommerce Searches Become More Informational
Can You Relate? Empathy-based marketing requires brands get to know the people behind the data 52 percent of consumers have said being treated with respect is a key way brands can show empathy to customers, followed by being treated like a human being at 50 percent, according to survey data also showing that listening and curiosity are more key for brands in 2022 than at any point during the pandemic, and the Association of National Advertisers (ANA) takes a look. ANA Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers [HubSpot Survey] 51 percent of global […]
22 Smart Google SEO Tips for 2022
We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, a very special edition, our annual SEO tips of the year edition. This year it is 22 smart SEO tips for 2022. I’m […]
The Top Tech SEO Strategies for 2022 and Beyond
Last year was an incredible year for Core Updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs, led by developments in Google’s algorithms, and new features from tools like Google Lens. These developments will change how we manage our SEO now and in the future. Multimedia first Why should you consider a multimedia-first SEO strategy? MUM is the latest in Google’s suite of super-powerful algorithms, which help them to understand information in new and different ways. It runs alongside BERT, but it’s actually much more powerful […]
The Idaho Review: Market Spotlight
Founded in 1998, The Idaho Review is produced with the help of an MFA Graduate Assistant from Boise State’s MFA Program and editor Mitch Wieland’s publishing and editing graduate class. Past fiction contributors have included Ann Beattie, Joy Williams, Anthony Doerr, Edith Pearlman, and John McNally. (The Iowa Review: Market Spotlight.) The editors say, “Our mission is to publish strong, evocative work that belongs to the collective, vast community of writers. As we move forward we intend to broaden our reach. We hope to include writers of different identities—in terms of race, ethnicity, sexuality, gender, ability, language, religion, class, age, […]
What Is Your Favorite Starting Word in Wordle?
I’ll be honest: I was a little hesitant to make a post about the latest online fad, because everyone else is doing it. There are so many posts on what Wordle is, the story behind its creation, whether to do easy mode or hard mode (and what those are), and mathematical formulas for figuring out each day’s word. But what I love the most about Wordle is its simplicity. (Play Wordle right now.) In case you’ve been resistant to the recent Wordle phenomenon, it’s a simple game: Every 24 hours, there is a new five-letter word provided and players are […]
A Primer on the New York Times Bestseller List
The goal of many writers is to land on the New York Times bestseller lists. Being a bestselling author can mean future book contracts, speaking gigs, recognition for your work, a sizable passive income from your writing, and many more opportunities. If you search the New York Times, you will find “Authoritatively ranked lists of books sold in the United States, sorted by format and genre.” There are multiple lists you can search, all separated into categories: Fiction, nonfiction, children’s, and monthly lists. Under fiction: Combined print and E-book, hardcover, and paperback trade. Under nonfiction: Combined print and E-book, hardcover, […]
How to Prep for NaNoWriMo: 7 Ways to Make Sure You Crush Your Goals
Every November, writers from around the world get together and work on cranking out an entire novel in a month. Originally founded in 1999 by Chris Baty, the goal of NaNoWriMo (National Novel Writing Month) is to write 50,000 words over the course of the month since that is roughly the length of an average novel. Over 400,000 (and growing) people buckle down every year to attempt the challenge. While it’s hard to write a fully polished novel in that amount of time, most of the focus is on simply sitting down and putting words to paper as fast as […]