Creative Data Networks
20 Social Media Marketing Myths to Leave Behind in 2022
Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold onto a few, simply because it’s hard to keep up-to-date on what’s really going on with social media. To help you separate fact from fiction, I put my MythBusters hat on and drudged up some of the most common social media myths out there. Let’s dive into some social media myths we’ve all probably heard from colleagues or friends and […]
12 Best Pricing Page Examples To Inspire Your Own Design
Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy. Searching for a product’s price is a natural part of a customer’s buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. What does a great pricing page look like? To inspire you, we break down the must-haves of a good pricing page and share the best examples of pricing page design. Check them out below. What makes a great […]
How Inspiration and Research Shape a Novel
As a writer of historical fiction, research forms an integral part of my work—and indeed is something I have always enjoyed. In my previous career as a theatre director, researching the time period of the play that I was directing was always one of the things I relished the most, and so it is no surprise that in my writing, I am drawn to stories from the past that allow me to lose myself in another time and place. My latest novel, The Widow’s Last Secret, is set in England in the early Victorian period; a time of amazing inventions […]
Closing Out Sundance Film Festival 2022 and Finding Your Voice Through Story and Characters (From Script)
In this week’s round up brought to us by Script magazine, Script’s Editor in Chief virtually attends the Sundance Film Festival 2022 with daily recaps and interviews, and exclusive interviews with Drive My Car filmmaker Ryûsuke Hamaguchi, The Power of the Dog Editor Peter Sciberras, and so much more! It’s All About Characters: An Interview with Sonja Warfield Photo by Alison Rosa, HBO “The Gilded Age” is gorgeous to look at and the drama is as rich as Downton’s. The historical drama is also a love letter to old New York. Former stand-up comedian, television writer, and author Sonja Warfield […]
WordPress 5.9 With Gutenberg Is The Future of Publishing via @sejournal, @martinibuster
WordPress 5.9 unveils Gutenberg block-based editor with full site editing capabilities. The future of WordPress publishing is finally here. The post WordPress 5.9 With Gutenberg Is The Future of Publishing appeared first on Search Engine Journal.
Instagram Rolls Out Updates To Live Videos & Remixes via @sejournal, @MattGSouthern
Instagram is rolling out updates that will give users a new way to promote their livestreams, and more options when it comes to remixing videos. The post Instagram Rolls Out Updates To Live Videos & Remixes appeared first on Search Engine Journal.
How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights]
At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight. And, in the midst of so much stress and chaos, many felt more alone than ever. Which is why people turned to social media in an effort to find a sense of connection and community. Social media became a refuge — a place to post authentic, relatable content and form relationships virtually when in-person wasn’t an option. And as Lala Fevrier, Wayfair’s Senior Associate for Influencer Marketing, puts it, “When restaurants, schools, and businesses shut down, […]
3 Tests Our Content Team Ran in 2021 & How They Impacted 2022 Planning
2021 was a big year for the HubSpot content team. Our team grew, we faced challenges, and we had some fun with experiments. Experiments can teach you a lot about your audience and help you unlock growth opportunities. Here are some experiments we ran in 2021 and what we learned from them. Conversion Rate Optimization In January 2021, the web strategy team decided to run a form optimization experiment to understand how altering our forms would affect our users, ahead of a blog redesign. When evaluating the current form, the team found that it was breaking several best practices relating […]
Bring Outdoors Inside
Introduction Science finally catches up with what we knew by instinct. Having spent more time outdoors than in, I can testify to the benefits of being outside. My therapist recently pointed out that most of my photo albums that showed me smiling as I was growing up were taken outdoors. My inside face was usually solemn and subdued. In nature or outside, you feel better, have more energy, burn more calories (ever wonder why you’re hungrier when you’re outdoors?), get sunshine (your body converts to Vitamin D), smile more and generally stay more focused. Within the past year scientific tests […]
Beyond YouTube Video Marketing
This article looks at the current state of Online Video Marketing. This is often mentioned as the second among the top 3 types of digital and internet marketing. And in practice videos and video advertising have branched out beyond YouTube. You will see video ads now on almost every major social media platform. More that three-fourths of marketers expect to increase their use of online video ads in 2022. According to this recent study by Kantar, video ads ranked the highest among all online tactics for the percentage of marketers planning to increase spending. Over three-fourths of senior marketers plan […]