B2B Marketing / 42 posts found
Words of Business Wisdom From 10 Women Who Inspire Great B2B Marketing
When I look back at my childhood, my mom, first generation Bachelors degree in tow, worked four days a week. And ‘ran’ the evenings on her own at home while my dad was dairy farming. When she looks back, her mother ran the household and picked up shifts waitressing when the farm wasn’t making ends meet. And before that, working outside the home wasn’t something my great grandmother would have dreamed of. It is on the backs of everyday women like my mother, and the likes of Sojourner Truth, Elizabeth Cady Stanton, Ruth Bader Ginsburg, among others, that I was […]
Visual Focus: The Digital Designs Propelling B2B Brand Success In 2022
Which digital designs will shine the brightest in 2022 when it comes to telling the evolving stories of B2B brands in fresh new ways? Each year the world’s biggest firms in the world of design publish their takes on the new innovations that may come down the pike over the next 12 months, and while never a guarantee of digital design success, savvy B2B marketers and designers tend to keep tabs on the yearly visual shifts put out by Adobe, Pantone, and others. Let’s take a look at some of the design ideas that are helping brands craft their digital […]
5 Helpful Ways B2B Marketers Can Achieve Content Approval
The “Wild West” of content marketing stuck around longer than we may have imagined, but COVID-19 well and truly brought it to a close. These days, 82% of marketers use content marketing, over 40% of marketers say content is a very important part of their strategy, and 70% plan to actively continue investing in it in the long term. If content marketing is such big business now, however, why does so much of it still feel distinctly lawless? Nowhere is that more true than when it comes to actually getting either client or internal approval for your content. You go […]
Here, There & Everywhere: What Does Best-Answer Content Mean For B2B Marketers in 2022?
Fundamentally by its very nature, there will always be a single truly best answer to any question. So how is best-answer B2B marketing content any different in 2022 than it’s previously been? Providing that best solution — or to use the term our CEO and co-founder Lee Odden has been using since at least 2011 — being the best answer, may indeed be a singular solution, however the effort that B2B marketers need to make in 2022 to achieve it has changed in several important ways. Let’s take a look at the key ways that being the best answer in […]
Will You B2B Mine? What 15 Top Marketers Love About B2B Marketing on Valentine’s Day
It’s February 14th and while couples around the world over are celebrating their love, B2B marketers have plenty to love about marketing in 2022. The pandemic accelerated the digital transformation of many B2B brands to meet the needs and expectations of digital first buyers and that increased digital focus has opened up a new world of opportunities to engage buyers in more meaningful ways. When starting out in marketing so many years ago, I had no idea what my career or the world would look like in 2022. But I’ve definitely caught the love bug for business to business marketing. […]
Gold Medal Marketing: 5 Lessons B2B Marketers Can Learn From the Winter Olympics
What can the inspiring athletes of the 2022 Beijing Winter Olympics and their compelling stories teach us about crafting the very best in B2B marketing? B2B marketers can elevate their 2022 marketing efforts by taking a close look at some of the powerful characteristics currently on display in Beijing, whether it’s the endurance of Nordic skiers, the swiftness of speed skaters, the strength of downhill skiers, the all-around fitness of hockey players, or the transformative grace of figure skaters. Let’s strap on our B2B marketing skis, don our digital thinking caps, and glide along the pristine snow as we take […]
Why Diversity, Equity & Inclusion Matter More than Ever for B2B Marketing
The team at TopRank Marketing asked me to write a blog post on Diversity, Equity and Inclusion in B2B Marketing. Every introduction I wrote rang hollow. I talked about how representation matters, including a post with an adorable kid overjoyed at seeing himself onscreen in Encanto. I tried starting with a statistic about brand values. I tried starting with a question: What is a cis straight white guy doing writing a post about diversity, equity and inclusion? The idea was to follow up that rhetorical question with a post that would justify its own existence. But it turns out that […]
New Google Search Updates & How B2B Marketers Can Use Them To Elevate Efforts
In 2022 Google has made changes that affect what B2B marketers are able to accomplish with its search and advertising offerings, but how can these sometimes subtle changes be utilized to elevate marketing efforts in the year ahead? Google’s recent search updates — and its plans for the year ahead — offer B2B marketers new opportunities and challenges. Here’s a look at five changes, and how they can help improve your B2B marketing efforts in 2022. 1 — Google & The Cyclical Nature of Content Delivery Evolution Gary Illyes, webmaster trends analyst at Google, recently joined fellow Google associates John […]
B2B Marketers on the Move: 2022 Brings New Opportunities
The B2B marketing landscape consists of swift changes, with growth often happening at a speedy pace that can sometimes be difficult to fully appreciate. For over 20 years TopRank Marketing has been honored to help some of the world’s top B2B marketers and brands elevate and go beyond merely being competitive, to standing out from the crowd with a variety of creative and award-winning successes. In this spirit we regularly like to take a moment to congratulate and honor business marketers, thought leaders, industry influencers and our own team members who have recently advanced in their careers. When B2B marketers […]
Why There’s a Need for Creative Storytelling in B2B Tech and How Influencer Marketing Can Accelerate Results
Today’s B2B marketers have more challenges than ever, making it hard to cut through the noise and deliver results for their companies. In all of their efforts they must maintain a focus on connecting with new audiences, expanding their reach, and building relationships founded on a sense of mutual trust. Here are a few examples of some of the biggest challenges today’s B2B marketers are facing: Finding ways to boost marketing efficiency: Marketers are often expected to achieve greater results with fewer resources, so finding ways to maximize efficiency is critical to achieve success within budgetary parameters. Increasing marketing impact: […]