brands / 171 posts found
Mayan Warrior: Burning Man Icon Is Driving Change With NFTs
For most, Mayan Warrior is a name that probably inspires images of a distinguished ancient champion clad in ornate tribal garb. Yet, those within the electronic music community or who have had the pleasure of experiencing a Burning Man event will undoubtedly understand the name as belonging to the purveyors of a legendary art car. For more than a decade, Mayan Warrior, a 501c3 non-profit, has perfected its art car to niche specifications featuring a Mexican culture/sacred geometry aesthetic and a sound system that, set up in the middle of the desert, rivals most major festivals. And after years of […]
9GAG’s Memeland: Meet The Studio Behind The Potatoz and Captainz
On January 4, 2023, The Captainz NFT collection began its 48-hour mint period. Priced at 1.069 ETH per mint, the collection of 9,999 pirate-themed NFTs has seen 6,790 ETH (more than $9 million) in trading volume in the first five days of its existence. With a floor price currently sitting at a healthy 5.34 ETH, The Captainz is tracking on OpenSea’s Top 10 collections list by both 24-hour and 7-day trading volume. But The Captainz’ success didn’t come out of nowhere. The collection is just the latest iteration of one of the NFT space’s most successful and irreverent communities: Memeland. […]
Web3 at CES 2023: VR, Luxury NFTs, the Metaverse, and More
The Consumer Electronics Show of 2023 just wrapped up just this past weekend, and Web3 was a common theme among one of the most significant tech events of the year. In years past, it garnered a reputation amongst tech enthusiasts excited to see what the future holds for audio, video, mobile, and computer hardware. Despite the bear market challenges posed to the crypto and NFT sectors last year, massive growth of Web3-ready markets continues worldwide. Reflecting this growth, CES 2023 went beyond Web3 gaming and other enthusiast crowds. Indeed, several legacy brands took the time to elevate their commitment to […]
Square Enix Is Bringing Blockchain Games, Crypto Coins, and More in 2023
The Alpha: Square Enix, the company behind franchises like Final Fantasy, Kingdom Hearts, and Tactics Ogre, is recommitting to its blockchain strategy in 2023, according to its yearly letter from company President Yosuke Matsuda. The firm aims to launch several blockchain games and NFT projects using brand-new IPs sometime in 2023. The Japanese games company also plans to establish a game & service publishing business centered on blockchain games. Notably, it will also issue, manage, and invest in its own crypto coins as an international entity this year. Why it matters Square Enix has made a renewed commitment towards all […]
4 Brands That Didn’t Need to Say ‘NFT’ to Bring Fans Into Web3
Despite the best efforts of the NFT community and builders leading the space into the future, the term “NFT” remains controversial for most of the internet. The mere utterance of NFTs has been enough to send fans of deceased creators into a frenzy upon learning of impending drops related to these late creators’ bodies of work. Regardless, some brands find the allure of launching an NFT project too great to ignore. After all, NFTs are just one prong of what is often a multi-faceted strategy to prepare for the mainstream arrival of Web3, the internet’s next great leap forward. So […]
Rolling Stone Unveils ‘Matriarchy Now’ With Pussy Riot Superstar
The Alpha: Rolling Stone has just announced the upcoming release of MATRIARCHY NOW — an 11-part NFT collection in partnership with Pussy Riot Co-Founder Nadya Tolokonnikova and noted photographer and artist Ellen von Unwerth. The collection drops on January 11, at 3:00 p.m. ET. The forthcoming collection will be spearheaded by the auction of the lead 1/1 MATRIARCHY NOW NFT, with proceeds distributed to help forward the cause of women’s reproductive rights through a UnicornDAO LegalAbortion.ETH via Endaoment. Tolokonnikova’s UnicornDAO has raised $4.5 million as of writing to help support this, along with many other women and LGBTQ+-focused social causes. […]
5 Classic Brands Nailing a Comeback With NFTs
Undoubtedly, NFTs have provided a route for countless young, up-and-coming artists and musicians to finally make a living from their passion and craft. Even legacy brands have gotten in on the fun, utilizing this revolutionary new technology to engage their market in a deeper and more meaningful way. Through the usage of smart contracts — one of the features that sets NFTs apart — brands can even enable a host of unique utilities for their buyers down the road. However, a reoccurring story we’ve seen in the brief history of NFTs in the public limelight is how classic, sometimes long-defunct […]
Four Luxury Brands Bringing Their Loyal Followings to Web3
It’s a well-known fact that individual NFTs have often sold for hundreds of thousands, if not millions of dollars through the years. Whether it’s a particularly rare piece from collections like the Bored Ape Yacht Club, or a new piece from an acclaimed artist like Beeple, high-value NFTs are a prominent feature of Web3. Given how NFTs have gradually established a warm relationship with luxury goods, several brands catering specifically to luxury markets have firmly established themselves in the NFT space. But it goes deeper than just entering a market prepared to shell out considerable sums of cash, though. NFTs […]
VeeFriends and Gary Vee on What Your Web3 Strategy Should Be in 2023
Gary Vee is no stranger to Web3. After launching VeeFriends, one of the most successful NFT brands in early 2021, the project later surged to nearly 60,000 ETH in trading volume and has spawned several follow-up and collaboration collections, including VeeFriends Series 2 and VeeFriends Mini Drops. In the last six years, VaynerX, Vee’s holding company — which focuses on contemporary media and communications projects — has grown significantly, and now encompasses subdivisions like Vayner3. Formerly VaynerNFT, Vayner3 is a Web3 consultancy that helped major brands like Stella Artois, PepsiCo, and JP Morgan Chase & Co. develop strategies to bridge […]
Nike x RTFKT Just Unveiled Their Cryptokicks Smart Footwear Line
The importance of the creative process within the NFT space cannot be understated. After all, Web3 would not exist if not for the innovative melding of art and technology as it exists via the blockchain. So for people and brands creating at the intersection of physical and digital, conception and presentation both weigh heavily on the creative process. To bridge the gap between our palpable physical reality and a digitized existence presented to us by way of the metaverse, uncharted territory must be conquered. This is perhaps why big-name brands, like Nike, have opted to make their grand entrance into […]