Content Marketing / 132 posts found

Who Is the New B2B Buyer and How Do You Connect with Them?

January 27, 2022 @ 6:52 pm
by docdna54
in B2B Marketing, Content Marketing, Digital Marketing, Influencer Marketing, millennials
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We all know that Millennials are out-of-control college kids doing shots on Spring Break. And Gen Z are the 10-year-olds currently being raised by TikTok, right?  Hold onto your hats: The youngest Millennials are in their late-twenties. The oldest Gen Zs are 25 — that means they’re out of school and in the workforce. These two demographics are the fastest-growing cohort of B2B buyers.  And they don’t think like Boomers or Gen Xers. So how do B2B marketers reach these mysterious digital natives? Here are a few pointers. How to Connect with the New B2B Buyer You don’t need the […]

Why Your Approach to Social Media Needs to Change: 15 Helpful Hacks in 2021

January 27, 2022 @ 10:42 am
by docdna54
in Content Marketing, Digital Marketing, Social Media, Social Media Marketing
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Social media management has gone through significant changes throughout the COVID-19 crisis and the increase in online business. For instance, findings from The CMO Survey’s 2020 research show that businesses have spent 74% more on social media marketing during the pandemic. But at the same time, the survey found that social media has helped companies […]
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