Digital Advertising / 74 posts found
Google Ads Creative Studio Now Available To All Advertisers via @sejournal, @MattGSouthern
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. The post Google Ads Creative Studio Now Available To All Advertisers appeared first on Search Engine Journal.
What Is Puffery & How It Affects Your Brand Reputation via @sejournal, @brookeosmundson
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand. The post What Is Puffery & How It Affects Your Brand Reputation appeared first on Search Engine Journal.
Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit via @sejournal, @BrianFr07823616
Google proposing splitting advertising divisions into a separate business unit to head off an antitrust lawsuit. The post Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit appeared first on Search Engine Journal.
10 Remarketing Tools For Reengaging & Winning The Conversion via @sejournal, @jasonjzotara
Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal. The post 10 Remarketing Tools For Reengaging & Winning The Conversion appeared first on Search Engine Journal.
Metaverse Primer For Marketers: How We Got Here & Where We Go Next
Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here’s what you need to know with examples from various brands. The post Metaverse Primer For Marketers: How We Got Here & Where We Go Next appeared first on Search Engine Journal.
Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts via @sejournal, @gregjarboe
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed. The post Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts appeared first on Search Engine Journal.
7 Things You Need To Know About The Digital Services Act (DSA) via @sejournal, @mirandalmwrites
What does the EU Digital Services Act do, who is impacted, and what can you do to prepare? Get a full DSA overview here. The post 7 Things You Need To Know About The Digital Services Act (DSA) appeared first on Search Engine Journal.
TikTok Ads For Beginners: A Complete Guide & Steps To Success via @sejournal, @andreaatzori
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign. The post TikTok Ads For Beginners: A Complete Guide & Steps To Success appeared first on Search Engine Journal.
YouTube Adds New Connected TV Capabilities via @sejournal, @brookeosmundson
Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy. The post YouTube Adds New Connected TV Capabilities appeared first on Search Engine Journal.
AdSense Pausing Monetization On Some Ukraine Related Topics via @sejournal, @martinibuster
Google sent a reminder to publishers that expands on current policy related to showing ads on content about the war on Ukraine The post AdSense Pausing Monetization On Some Ukraine Related Topics appeared first on Search Engine Journal.