Marketing Analytics / 69 posts found
How To Build A Facebook Ads Dashboard In Google Data Studio via @sejournal, @andreaatzori
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In Google Data Studio appeared first on Search Engine Journal.
Improve SEM Performance With Your Own Unique KPIs via @sejournal, @jonkagan
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how. The post Improve SEM Performance With Your Own Unique KPIs appeared first on Search Engine Journal.
A Complete Guide To B2B Multitouch Attribution Models via @sejournal, @macuraa
What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another? The post A Complete Guide To B2B Multitouch Attribution Models appeared first on Search Engine Journal.
Important KPIs To Measure For An Organic SaaS Campaign via @sejournal, @TaylorDanRW
Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals. The post Important KPIs To Measure For An Organic SaaS Campaign appeared first on Search Engine Journal.
Getting Ready For GA4: Saving Your Historical Data via @sejournal, @KayleLarkin
Migrating your historical data shouldn’t be stressful. Discover how to do it easily with this step-by-step GA4 guide. The post Getting Ready For GA4: Saving Your Historical Data appeared first on Search Engine Journal.
Google Analytics 4 FAQs: Stay Calm & Keep Tracking via @sejournal, @KayleLarkin
Analytics experts answer GA4 FAQs: Why is this happening? What do these changes mean? What do I need to do right now? The post Google Analytics 4 FAQs: Stay Calm & Keep Tracking appeared first on Search Engine Journal.
Learn GA4: 17 Top Guides & Educational Resources via @sejournal, @KayleLarkin
Whether you’re new to Google Analytics, or a seasoned analyst, there’s something new to learn. Get moving in the right direction with these top guides. The post Learn GA4: 17 Top Guides & Educational Resources appeared first on Search Engine Journal.
Getting Started With GA4: These 4 Tips Will Get You Up & Running via @sejournal, @KayleLarkin
Nervous about the switch to GA4? Kayle Larkin explains where to find the most important information including site traffic, user engagement, events, and conversions. The post Getting Started With GA4: These 4 Tips Will Get You Up & Running appeared first on Search Engine Journal.
15 Digital Marketing ROI Metrics You Need To Know via @sejournal, @stoneyd
Which digital marketing metrics form your best representation of ROI? Here are 15 you should track and understand. The post 15 Digital Marketing ROI Metrics You Need To Know appeared first on Search Engine Journal.
Top Digital Marketing Trends For 2022: Oracle Survey Results via @sejournal, @mirandalmwrites
Looking for industry benchmarks to inform your marketing strategy and upcoming campaigns? Oracle survey results reveal what’s trending in digital marketing today. The post Top Digital Marketing Trends For 2022: Oracle Survey Results appeared first on Search Engine Journal.