Paid Media Strategy / 85 posts found
What Does Chip-Making Demand Tell Us About Search Demand? via @sejournal, @brookeosmundson
Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out. The post What Does Chip-Making Demand Tell Us About Search Demand? appeared first on Search Engine Journal.
Money-Saving Placement Exclusion Script for Google Ads via @sejournal, @siliconvallaeys
Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set. The post Money-Saving Placement Exclusion Script for Google Ads appeared first on Search Engine Journal.
How To Track Offline Conversions From Your Google Ads via @sejournal, @timothyjjensen
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account. The post How To Track Offline Conversions From Your Google Ads appeared first on Search Engine Journal.
Scale Your B2B Lead Generation With Discovery Ads via @sejournal, @beyondthepaid
Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin. The post Scale Your B2B Lead Generation With Discovery Ads appeared first on Search Engine Journal.
How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research via @sejournal, @johnelincoln
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.
What Is Cost Per Click (CPC)? via @sejournal, @brookeosmundson
Learn the basics of cost per click bidding, why it’s important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.
Programmatic Advertising For Small Businesses: What, Why, And How? via @sejournal, @iambenwood
Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses. The post Programmatic Advertising For Small Businesses: What, Why, And How? appeared first on Search Engine Journal.
6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy via @sejournal, @digital_future
Harness natural and paid search most synergistically with these six steps. The post 6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy appeared first on Search Engine Journal.
Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To) via @sejournal, @amyppc
Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation. The post Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To) appeared first on Search Engine Journal.