Paid Media Strategy / 71 posts found
Avoid These Top 6 Remarketing Campaign Mistakes via @sejournal, @digital_future
Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns. The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal.
Should I Use Broad Or Phrase Match Negative? Ask The PPC via @sejournal, @navahf
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them. The post Should I Use Broad Or Phrase Match Negative? Ask The PPC appeared first on Search Engine Journal.
6 SEM Best Practices Growth Marketers Need To Master via @sejournal, @john_a_lee
Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns. The post 6 SEM Best Practices Growth Marketers Need To Master appeared first on Search Engine Journal.
Improve SEM Performance With Your Own Unique KPIs via @sejournal, @jonkagan
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how. The post Improve SEM Performance With Your Own Unique KPIs appeared first on Search Engine Journal.
4 Impactful PPC Ad Extensions You Need To Try Out via @sejournal, @LisaRocksSEM
Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out. The post 4 Impactful PPC Ad Extensions You Need To Try Out appeared first on Search Engine Journal.
The Future of PPC: 4 Clues From Google That Tell Us Everything
Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. Here’s what we know so far. The post The Future of PPC: 4 Clues From Google That Tell Us Everything appeared first on Search Engine Journal.
Success In The PPC Automation Age: A Paid Search Marketing Roadmap via @sejournal, @TheCopyTrail
What do you need to know to be a successful PPC marketer in the age of automation? The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap appeared first on Search Engine Journal.
7 Ad Copy Tests To Boost PPC Performance [With Examples] via @sejournal, @jonleeclark
Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now. The post 7 Ad Copy Tests To Boost PPC Performance [With Examples] appeared first on Search Engine Journal.
Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads via @sejournal, @closedloop
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads. The post Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads appeared first on Search Engine Journal.
Performance Max: 7 PPC Community & Google Team Insights via @sejournal, @siliconvallaeys
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know. The post Performance Max: 7 PPC Community & Google Team Insights appeared first on Search Engine Journal.