Paid Media Strategy / 75 posts found
How Do Retargeting Ads Work, Anyway? via @sejournal, @brookeosmundson
It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first on Search Engine Journal.
A Complete Guide To Mastering B2B Programmatic Advertising via @sejournal, @macuraa
Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising. The post A Complete Guide To Mastering B2B Programmatic Advertising appeared first on Search Engine Journal.
Get To Know Ad Rank & Learn 3 Ways To Improve It via @sejournal, @brookeosmundson
Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more. The post Get To Know Ad Rank & Learn 3 Ways To Improve It appeared first on Search Engine Journal.
The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It via @sejournal, @oxbird_com
How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it. The post The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It appeared first on Search Engine Journal.
Avoid These Top 6 Remarketing Campaign Mistakes via @sejournal, @digital_future
Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns. The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal.
Should I Use Broad Or Phrase Match Negative? Ask The PPC via @sejournal, @navahf
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them. The post Should I Use Broad Or Phrase Match Negative? Ask The PPC appeared first on Search Engine Journal.
6 SEM Best Practices Growth Marketers Need To Master via @sejournal, @john_a_lee
Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns. The post 6 SEM Best Practices Growth Marketers Need To Master appeared first on Search Engine Journal.
Improve SEM Performance With Your Own Unique KPIs via @sejournal, @jonkagan
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how. The post Improve SEM Performance With Your Own Unique KPIs appeared first on Search Engine Journal.
4 Impactful PPC Ad Extensions You Need To Try Out via @sejournal, @LisaRocksSEM
Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out. The post 4 Impactful PPC Ad Extensions You Need To Try Out appeared first on Search Engine Journal.
The Future of PPC: 4 Clues From Google That Tell Us Everything
Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. Here’s what we know so far. The post The Future of PPC: 4 Clues From Google That Tell Us Everything appeared first on Search Engine Journal.