Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. The post Google Ads Update: Cross-Channel Conversion Credit Import appeared first on Search Engine Journal.

This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign. The post How To Use Performance Max For Travel Campaigns appeared first on Search Engine Journal.

Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. The post Google Ads Policy Update: Changes To Government Docs & Services appeared first on Search Engine Journal.

New features in Google’s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis. The post Google Enhances Discovery Ads: Boosting Engagement & Conversions appeared first on Search Engine Journal.

Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. The post Microsoft Introduces Category-Based Targeting For Search Ads appeared first on Search Engine Journal.

Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting. The post Google To Unify GA4 & Google Ads Conversion Windows appeared first on Search Engine Journal.

A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI. The post Google Ads Simplifies Audience Creation W/ GA4 Audience Builder appeared first on Search Engine Journal.