There’s nothing quite like a sudden Google algorithm update to leave you feeling equally confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Plus, there’s still some secrecy behind how Google evaluates websites and determines which sites appear — and how they appear — on the search engine results page (SERP) for different queries. The good news is that there are several search engine optimization (SEO) tools out there — some free, some paid — […]