Machines reward overlap. Humans reward density. This article explains why balancing both is critical for content optimization in retrieval-augmented AI systems. The post Semantic Overlap Vs. Density: Finding The Balance That Wins Retrieval appeared first on Search Engine Journal.

Smaller travel brands appear more often in Google’s AI results, yet major players still dominate. Here’s where challenger sites can focus for impact. The post Are Google’s AI Travel Results Uncovering More Hidden Gems? [Data Study] appeared first on Search Engine Journal.

Not all high-intent B2B traffic is sales-ready. Here’s how to better align visibility, content, and conversion without forcing visitors into a one-size-fits-all funnel. The post The B2B SEO Trap: Why High-Intent Visibility Can Still Underperform appeared first on Search Engine Journal.

Google’s AI Overviews show how self-cannibalization works. Kevin Indig revisits product cannibalization with lessons from Apple, Netflix, Amazon, and what it means for marketers. The post Standby As Google Cannibalizes Itself (While Also Devouring All Of Us) appeared first on Search Engine Journal.

In an interview with Shelley Walsh, Duane Forrester shares how Agentic AI redefines SEO careers and which skills are worth developing now. The post Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think appeared first on Search Engine Journal.