SEO / 2415 posts found
Case Study: How Entity Linking Can Support Local Search Success via @sejournal, @marthavanberkel
Understand why entity linking is becoming a strategic requirement for local SEO in AI search environments. The post Case Study: How Entity Linking Can Support Local Search Success appeared first on Search Engine Journal.
Why Agentic AI May Flatten Brand Differentiators via @sejournal, @martinibuster
The co-lead of the WordPress AI Team says some sites face a “more complex” future as brand differentiation gets flattened. The post Why Agentic AI May Flatten Brand Differentiators appeared first on Search Engine Journal.
Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries via @sejournal, @martinibuster
New data from BrightEdge shows which kinds of finance-related queries trigger AI answers and which kinds do not The post Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries appeared first on Search Engine Journal.
How To Analyze Google Discover
Why Discover success depends on outperforming expected early performance, and how entities, headlines, and images shape long-term credibility. The post How To Analyze Google Discover appeared first on Search Engine Journal.
Head Of WordPress AI Team Explains SEO For AI Agents via @sejournal, @martinibuster
James LePage, co-lead of the WordPress AI team, explains how SEO applies to AI agent content consumption. The post Head Of WordPress AI Team Explains SEO For AI Agents appeared first on Search Engine Journal.
Google’s Mueller: Free Subdomain Hosting Makes SEO Harder via @sejournal, @MattGSouthern
Google’s John Mueller explains why free subdomain hosting services attract spam and make it harder for legitimate sites to gain search visibility. The post Google’s Mueller: Free Subdomain Hosting Makes SEO Harder appeared first on Search Engine Journal.
Google On Phantom Noindex Errors In Search Console via @sejournal, @martinibuster
Google’s John Mueller acknowledges phantom noindex errors in Search Console reflect hidden indexing signals surfaced during Googlebot access. The post Google On Phantom Noindex Errors In Search Console appeared first on Search Engine Journal.
SEO audits: How to conduct one that drives traffic growth [+ checklist]
At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the issues that block traffic, rankings, and, importantly, conversions. Businesses and SEO teams should create audits to identify opportunities that advance business goals and growth. A modern audit goes beyond identifying issues that further traditional blue-check rankings in Google Search. With AI search reshaping how users discover brands, marketers now need to evaluate entity signals, brand visibility in AI […]
Building A Brand Is Not A Strategy, It Is A Starting Point via @sejournal, @TaylorDanRW
“Build a brand” is incomplete advice. This article explains how SEO actually contributes to visibility, trust, and long-term demand. The post Building A Brand Is Not A Strategy, It Is A Starting Point appeared first on Search Engine Journal.
Survey: Publishers Expect Search Traffic To Fall Over 40% via @sejournal, @MattGSouthern
A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand. The post Survey: Publishers Expect Search Traffic To Fall Over 40% appeared first on Search Engine Journal.