SEO / 2448 posts found
7 Insights From Washington Post’s Strategy To Win Back Traffic via @sejournal, @martinibuster
The Washington Post’s controversial strategy begins with a foundation, then adjusts based on what works. The post 7 Insights From Washington Post’s Strategy To Win Back Traffic appeared first on Search Engine Journal.
Answer engine optimization vs. traditional SEO: What marketers need to know
Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as search shifts toward AI-generated responses, voice results, and zero-click experiences. While page ranking on Google is still important (for now), success increasingly depends on whether a brand stays visible when an AI system summarizes an answer. Traditional SEO still drives performance for long-form content, rankings, and organic traffic. AEO, however, determines whether a brand appears in AI Overviews, featured snippets, and voice search. Answer engine optimization and traditional SEO models run in parallel, and they rely on different signals, content structures, and […]
Google Revises Discover Guidelines Alongside Core Update via @sejournal, @MattGSouthern
Google updated its “Get on Discover” docs, adding page experience guidance and naming clickbait and sensationalism, alongside the February Discover update. The post Google Revises Discover Guidelines Alongside Core Update appeared first on Search Engine Journal.
90 Days. 1 Plan. Improved Local Search Visibility [Webinar] via @sejournal, @hethr_campbell
Learn how to boost visibility for each location in your network. A practical 90 Day Plan can make your brand AI-ready. The post 90 Days. 1 Plan. Improved Local Search Visibility [Webinar] appeared first on Search Engine Journal.
Discover Core Update, AI Mode Ads & Crawl Policy – SEO Pulse via @sejournal, @MattGSouthern
This week’s SEO Pulse covers ranking volatility inside Discover, expanding AI ad inventory, and growing scrutiny of bot-facing content practices. The post Discover Core Update, AI Mode Ads & Crawl Policy – SEO Pulse appeared first on Search Engine Journal.
Google Releases Core Update Targeting Discover Feed via @sejournal, @MattGSouthern
Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later. The post Google Releases Core Update Targeting Discover Feed appeared first on Search Engine Journal.
Google Shows How To Check Passage Indexing via @sejournal, @martinibuster
Google’s John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank. The post Google Shows How To Check Passage Indexing appeared first on Search Engine Journal.
Is Google Finally Cracking Down On Self-Promotional Listicles? via @sejournal, @lilyraynyc
An analysis of recent Google ranking volatility shows how self-serving listicles may be undermining trust, reviews quality signals, and long-term SEO performance. The post Is Google Finally Cracking Down On Self-Promotional Listicles? appeared first on Search Engine Journal.
The Shift From Search Sessions To Decision Sessions via @sejournal, @DuaneForrester
AI Mode personal search points to a future where decisions happen inside the answer layer, and this article explains how to prepare. The post The Shift From Search Sessions To Decision Sessions appeared first on Search Engine Journal.
Google Search Hits $63B, Details AI Mode Ad Tests via @sejournal, @MattGSouthern
Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional searches. The post Google Search Hits $63B, Details AI Mode Ad Tests appeared first on Search Engine Journal.