SEO / 2448 posts found
SEO audits: How to conduct one that drives traffic growth [+ checklist]
At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the issues that block traffic, rankings, and, importantly, conversions. Businesses and SEO teams should create audits to identify opportunities that advance business goals and growth. A modern audit goes beyond identifying issues that further traditional blue-check rankings in Google Search. With AI search reshaping how users discover brands, marketers now need to evaluate entity signals, brand visibility in AI […]
Building A Brand Is Not A Strategy, It Is A Starting Point via @sejournal, @TaylorDanRW
“Build a brand” is incomplete advice. This article explains how SEO actually contributes to visibility, trust, and long-term demand. The post Building A Brand Is Not A Strategy, It Is A Starting Point appeared first on Search Engine Journal.
Survey: Publishers Expect Search Traffic To Fall Over 40% via @sejournal, @MattGSouthern
A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand. The post Survey: Publishers Expect Search Traffic To Fall Over 40% appeared first on Search Engine Journal.
SEO Is No Longer A Single Discipline via @sejournal, @DuaneForrester
Duane Forrester explains why SEO still has a core, but no longer fits into a single lane as discovery multiplies across systems and interfaces. The post SEO Is No Longer A Single Discipline appeared first on Search Engine Journal.
What Google SERPs Will Reward in 2026 [Webinar] via @sejournal, @lorenbaker
The Changes, Features & Signals Driving Organic Traffic Next Year Google’s search results are evolving faster than most SEO strategies can adapt. AI Overviews are expanding into new keyword and intent types, AI Mode is reshaping how results are displayed, and ongoing experimentation with SERP layouts is changing how users interact with search altogether. For SEO leaders, the challenge is no longer keeping up with updates but understanding which changes actually impact organic traffic. Join Tom Capper, Senior Search Scientist at STAT Search Analytics, for a data-backed look at how Google SERPs are shifting in 2026 and where real organic […]
Google Downplays GEO – But Let’s Talk About Garbage AI SERPs via @sejournal, @martinibuster
Google offers advice about chunking content for SEO but is that really the conversation we should be having right now? The post Google Downplays GEO – But Let’s Talk About Garbage AI SERPs appeared first on Search Engine Journal.
Search Marketing’s Insight Gap: When Automation Replaces Understanding via @sejournal, @coreydmorris
Learn why automation without strategic interpretation creates an insight gap, and how marketing leaders can close it. The post Search Marketing’s Insight Gap: When Automation Replaces Understanding appeared first on Search Engine Journal.
Agentic Commerce: What SEOs Need To Consider (ACP & UCP) via @sejournal, @alexmoss
Prepare for UCP & ACP adoption by tightening product feeds, schema, and governance before agent-led checkout becomes default behavior. The post Agentic Commerce: What SEOs Need To Consider (ACP & UCP) appeared first on Search Engine Journal.
SEO Pulse: Core Update Favors Niche Expertise, AIO Health Inaccuracies & AI Slop via @sejournal, @MattGSouthern
This week’s SEO Pulse highlights the tensions emerging as search engines tighten quality standards for sites while defending their own AI outputs. The post SEO Pulse: Core Update Favors Niche Expertise, AIO Health Inaccuracies & AI Slop appeared first on Search Engine Journal.
Being Right Isn’t Enough For AI Visibility Today via @sejournal, @DuaneForrester
AI answers aren’t neutral by design, and this breakdown shows where preference forms and how it reshapes modern discovery. The post Being Right Isn’t Enough For AI Visibility Today appeared first on Search Engine Journal.