Even though social media algorithms are constantly changing, they aren’t out to hide your content from the masses.  Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience.  We’ve put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Let’s dive in.  Note: Keep in mind that the algorithms are constantly changing. We’ll continue to write about major social algorithm changes as they happen. Table of Contents What is a […]

Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. This is especially true if you’re embedding user-generated content: Consumers rank authentic, user-generated content as the most trustworthy form of content. 77% of consumers would be more inclined to purchase a product or service if they incorporated user-generated content into marketing initiatives. Seeing photos and videos from other consumers before making a purchase reduces the likelihood of a return for 69% of shoppers. Despite the benefits, figuring out how to embed this content can be tricky. This post […]

When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight — we’ll explain why.)  While we’ve written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character […]

As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of resources or time. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. In this guide, you’ll explore what SEO tasks can be automated to save at least three hours daily. You’ll also find out which essential SEO tools you should have in your arsenal to create an effective SEO strategy quickly and efficiently. Let’s get started! What is SEO automation? What SEO tasks can be automated? […]

It’s a new year and the question on every social media marketer’s mind is, “What social media trends should I expect?” To learn more about what brands can expect in 2023 and beyond, the HubSpot Blog surveyed 1,283 marketers to discover trends B2B and B2C businesses will leverage in 2023 and which ones they’ve left in 2022. Below, I’ve compiled ten expert or research-backed trends social media marketers should watch and leverage in 2023. 1. Brands with an engaged social media community will win in 2023. Many brands think social media is all about sharing content but that’s only half […]

I get it, fellow marketers —sometimes, you just need the numbers. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers before your social media campaigns can help you with ROI in the long run.  Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2023. General Social Media Demographics Roughly 82% of Americans between 18 and 49 years old use at least one […]

According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide to the different types of social media content and the benefits it’ll bring to your business. Different Types of Social Media Content 1. Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends […]

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it’s important to meet your audience where they are, it’s equally critical to know which social media channels offer the best ROI for your business. Here, we’ll explore which channels provided marketers with the highest ROI in 2023. Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Let’s dive in. Table of Contents What is social media […]