As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of resources or time. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. In this guide, you’ll explore what SEO tasks can be automated to save at least three hours daily. You’ll also find out which essential SEO tools you should have in your arsenal to create an effective SEO strategy quickly and efficiently. Let’s get started! What is SEO automation? What SEO tasks can be automated? […]

It’s a new year and the question on every social media marketer’s mind is, “What social media trends should I expect?” To learn more about what brands can expect in 2023 and beyond, the HubSpot Blog surveyed 1,283 marketers to discover trends B2B and B2C businesses will leverage in 2023 and which ones they’ve left in 2022. Below, I’ve compiled ten expert or research-backed trends social media marketers should watch and leverage in 2023. 1. Brands with an engaged social media community will win in 2023. Many brands think social media is all about sharing content but that’s only half […]

I get it, fellow marketers —sometimes, you just need the numbers. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers before your social media campaigns can help you with ROI in the long run.  Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2023. General Social Media Demographics Roughly 82% of Americans between 18 and 49 years old use at least one […]

According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide to the different types of social media content and the benefits it’ll bring to your business. Different Types of Social Media Content 1. Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends […]

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it’s important to meet your audience where they are, it’s equally critical to know which social media channels offer the best ROI for your business. Here, we’ll explore which channels provided marketers with the highest ROI in 2023. Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Let’s dive in. Table of Contents What is social media […]

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don’t engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community. Social media communities are incubators for brand awareness, loyalty, and trust. They’re also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let’s explore more about social media communities, their benefits and challenges, and where brands will invest their resources […]

When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In our Social Media Trends Survey, we asked 1,000+ social media marketers about the social media platforms they’ll use in 2023, and we’ve compiled the data for you to discover below. 2023 Social Media Trends The hottest social media trends in 2023 are short-form video and live streaming. Short-form video was also the top format social media marketers use, […]

TikTok’s got the “For You” tab, Instagram has the “Explore” tab, and YouTube has Shorts. Now, Snapchat has the “Spotlight” tab. Discover what Snapchat’s latest Spotlight tab is, how the algorithm works, and how it can help brands double their reach. What is Spotlight on Snapchat? Spotlight Snapchat Features How to Use Snapchat Spotlight How Snapchat Decides Which Content to Feature on Spotlight Image Source Where it differs from other social platforms is that it doesn’t give users free rein to post comments on the videos shared on Spotlight. When first introduced in November 2020, users could only like and […]