January 2022 / 167 posts found
Instagram Rolls Out Updates To Live Videos & Remixes via @sejournal, @MattGSouthern
Instagram is rolling out updates that will give users a new way to promote their livestreams, and more options when it comes to remixing videos. The post Instagram Rolls Out Updates To Live Videos & Remixes appeared first on Search Engine Journal.
How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights]
At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight. And, in the midst of so much stress and chaos, many felt more alone than ever. Which is why people turned to social media in an effort to find a sense of connection and community. Social media became a refuge — a place to post authentic, relatable content and form relationships virtually when in-person wasn’t an option. And as Lala Fevrier, Wayfair’s Senior Associate for Influencer Marketing, puts it, “When restaurants, schools, and businesses shut down, […]
3 Tests Our Content Team Ran in 2021 & How They Impacted 2022 Planning
2021 was a big year for the HubSpot content team. Our team grew, we faced challenges, and we had some fun with experiments. Experiments can teach you a lot about your audience and help you unlock growth opportunities. Here are some experiments we ran in 2021 and what we learned from them. Conversion Rate Optimization In January 2021, the web strategy team decided to run a form optimization experiment to understand how altering our forms would affect our users, ahead of a blog redesign. When evaluating the current form, the team found that it was breaking several best practices relating […]
Bring Outdoors Inside
Introduction Science finally catches up with what we knew by instinct. Having spent more time outdoors than in, I can testify to the benefits of being outside. My therapist recently pointed out that most of my photo albums that showed me smiling as I was growing up were taken outdoors. My inside face was usually solemn and subdued. In nature or outside, you feel better, have more energy, burn more calories (ever wonder why you’re hungrier when you’re outdoors?), get sunshine (your body converts to Vitamin D), smile more and generally stay more focused. Within the past year scientific tests […]
Beyond YouTube Video Marketing
This article looks at the current state of Online Video Marketing. This is often mentioned as the second among the top 3 types of digital and internet marketing. And in practice videos and video advertising have branched out beyond YouTube. You will see video ads now on almost every major social media platform. More that three-fourths of marketers expect to increase their use of online video ads in 2022. According to this recent study by Kantar, video ads ranked the highest among all online tactics for the percentage of marketers planning to increase spending. Over three-fourths of senior marketers plan […]
Flashes of Brilliance
(Helicoptors landing at night in the desert generating St. Elmo’s Fire) We know a lot more now about St Elmo’s fire than the ancient sailors who named the phenomenon. According to the American Heritage Dictionary St Elmo’s Fire is “A visible and sometimes audible electric discharge projecting from a pointed object, such as the mast of a ship or the wing of an airplane, during an electrical storm. First identified as an electrical phenomenon by Benjamin Franklin in 1749, St. Elmo’s fire is a bluish-white plasma caused by the release of electrons in a strong electric field (200 or […]
94 Your Story Writing Prompts
For as long as I can remember, one of our guiding principles on the Writer’s Digest team has been that we’re writers helping other writers. As such, we love features that allow us to interact with other writers in their element. That’s what inspired one of our most popular features: Your Story. The idea behind Your Story is simple. We provide a prompt; several writers write a short story based off the prompt; and then, a winner is chosen (and published in Writer’s Digest magazine) from among the entries. (100 Creative Writing Prompts for Writers.) “I’m guessing the first one […]
Short Film Goals, Writing the Cinematic Experience on the Page and Sundance Film Festival 2022 (From Script)
In this week’s round up brought to us by Script magazine, set your creative goals with a monthly guide to write and produce your short film, provided by Script contributor Rebecca Norris Resnick. Plus, an exclusive interview with Academy Award-winning screenwriter William Monahan about his new film The Tender Bar, a Sundance Film Festival 2022 day one recap, and so much more! Tandem Writing on the Open Road Chicago-based writers Rocco Cataldo and Amy Guth discuss how they collaborated on their script, Open Road, which recently earned Best Screenplay honors at the 2021 Los Angeles TV, Script & Film Festival. […]
10 Creative Whitepaper Ideas To Score Big With Your B2B Audience via @sejournal, @alexanderkesler
Tired of the same old B2B whitepapers? These ideas will help your content stand out and drive more leads. The post 10 Creative Whitepaper Ideas To Score Big With Your B2B Audience appeared first on Search Engine Journal.
Getting Started In International SEO: A Quick Reference Guide via @sejournal, @motokohunt
Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal.