January 2022 / 167 posts found
B2B Marketing News: B2B Data Acquisition Strategies, Rising Social Privacy Concerns, Meta Brings WhatsApp To Its Workplace Platform, & The Role Of Timing In B2B Marketing
Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers? [Survey] 79 percent of B2B marketers have said that their website registration forms are the most effective customer and prospect data-gathering tactic, followed by 54 percent who said content downloads from dedicated landing pages, and 47 percent who said in-person events, according to recently-released survey data. MarketingCharts B2B sellers deal with challenges of online customer experience Half of B2B sellers see budget and supply chain improvements as the largest challenges they’re likely to face in 2022, with 47 percent noting that data management will be among their top issues […]
WD Presents: 6 WDU Courses, an Upcoming Virtual Conference, and More!
There’s always so much happening in the Writer’s Digest universe that even staff members have trouble keeping up. As a result, we decided to start collecting what’s on the horizon to make it easier for everyone to know what’s happening and when. This week, we’re excited to announce six new WDU courses, a romance writing virtual conference, and more! **** Six New WDU Courses Start This Week! Writing Historical Fiction Join Donna Russo Morin to learn the definition of historical markers and how and where to unearth them. And uncover the tools to integrate history, research, and the fiction plot […]
What Is Investigative Journalism?
My heart pounds as I prepare to enter the building. A backpack, equipped with a hidden camera occupies the passenger seat, an entity all its own. This is the hardest part, getting into character, hoping I don’t get caught. I must remember my cover story. They don’t know I’ve infiltrated their group and am filming everything. Not yet at least. Once I step outside the car and into my role, the sickening fear subsides. But those moments just before are nerve wracking. (How Not to Write a How-To Book) This was my most memorable assignment as a television investigative journalist—going […]
7 Unique Keyword Sources To Boost Your Site Ranking via @sejournal, @GeraldSearch
It’s time to away from the standard SEO strategy. These 7 uncommon keyword sources can help you get ahead of your competition. The post 7 Unique Keyword Sources To Boost Your Site Ranking appeared first on Search Engine Journal.
Inbound Links As A Ranking Factor: What You Need To Know via @sejournal, @MattGSouthern
There are a number of claims surrounding inbound links as a ranking factor. But are they true? Let’s take a look. The post Inbound Links As A Ranking Factor: What You Need To Know appeared first on Search Engine Journal.
How to Come Up With a Brand Name [+Where 3 of Our Favorites Came From]
Coming up with a brand name is one of the most important steps in starting a business. A well-thought-out name can propel your company forward, and the wrong name can become a marketing nightmare. Where would Amazon be today if it stuck with its original name, Cadabra? Oftentimes, founders think they know what makes a good brand name. But choosing a vague reference or visionary ideal (like Cadabra) for a name can confuse customers. Naming a brand isn’t as simple as creating a made-up word or picking a name that looks great on paper. Fortunately, setting up a brand naming […]
How to Use Porter’s Five Forces to Outmaneuver Your Competition
Porter’s Five Forces is a model that identifies and describes the five economic forces that shape every industry. More specifically, it explains how these forces dictate every industry’s competitive intensity, potential for profitability, and attractiveness. Porter’s Five Forces has become a fundamental model that most businesses use to grasp the dynamics of their industry and, in turn, drive their business strategy. And it can help you do the same, too. To help illustrate this, we’ve fleshed out the five fundamental economic forces at play in every market and provided an example analysis in each section, so you can see how […]
Top 6 White Hat SEO Techniques To Drive More Traffic In 2022
Whether you’re making a website for fun or you’re doing it for your company, finding out that search engines don’t recognize your website can be frustrating. If a search engine won’t display your website on their results pages, there’s a huge chance that you won’t have any visitors to your site. This is especially true … The post Top 6 White Hat SEO Techniques To Drive More Traffic In 2022 appeared first on Digital Agency Network.
Is Your Startup EAT-Ing Right and How Can You Make Sure?
It’s the first month of the new year and you may be making lifestyle changes in way of a resolution, things like exercising more or eating right. Did you know the same can be applied to content marketing for your startup? It’s true, perhaps not exercising more, but making sure your startup is EAT-ing right … The post Is Your Startup EAT-Ing Right and How Can You Make Sure? appeared first on Digital Agency Network.
B2B Marketing News: B2B Buyers Using More Channels, Brands Embrace Digital Personalization, & LinkedIn’s New Workplace Representation Efforts
Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles 41 percent of B2B brands have said they use first-party data for marketing segmentation, while 37 percent use it for sales outreach, and 36 percent for advertising and analytics — one of several findings of interest to B2B marketers contained in recently-released Dun & Bradstreet study data. MediaPost Oracle to Buy Cerner in $28B Health Care Play Oracle has announced that it will acquire medical records firm Cerner for some $28.3 billion, a move that will bring a vast expansion to Oracle’s health care segment and bolster the reach […]