March 2022 / 398 posts found
10 Digital Style Guide Examples from Famous Companies such as Apple, Google & Starbucks
If you’ve ever wondered how designers at Apple defined every little element in iOS as they were building it, then you’re in the right place. As technology is constantly evolving, web design continues to become more formalized. Web designers and developers need to create code that can translate seamlessly from PC to mobile devices, make easy to understand site navigation, and innovate other site capabilities — these are all elements that companies standardize in digital style guides. Digital style guides have become more useful to a brand’s overall image and memorability on the web because they set the expectations and […]
Michael P. Branch: On the Importance of Surprising Yourself
Michael P. Branch is a professor of literature and environment at the University of Nevada, Reno, where he teaches creative nonfiction, American literature, environmental studies, and film studies. An award-winning writer and humorist, Michael is the author of How to Cuss in Western and lives with his wife and two daughters in the western Great Basin Desert, on the eastern slope of the Sierra Nevada Range. Find him on Facebook and Instagram. Michael P. Branch Photo by Kyle Weerheim In this post, Michael discusses the hybrid genres that are at play in his new nonfiction book, On the Trail of […]
SXSW Film Festival and Female Screenwriters and Directors (From Script)
In this week’s round up brought to us by Script magazine, Script’s editor attends the SXSW Film Festival in person; learn about screenwriting trailblazer Hope Loring whose film Wings won the first Academy Award; learn about different perspectives, tools, to keep your writing moving forward. Plus, exclusive interviews with “Minx” TV writer and creator Ellen Rapoport and Alice writer-director Krystin Ver Linden. SXSW Film Festival 2022 – Storytelling and Networking Meets Big Tech To Leslie Photo courtesy BCDF Pictures. A brief recap on the first two days at the SXSW Film Festival – live and in person! Click to continue. […]
Website Quality Score: Is It A Google Ranking Factor? via @sejournal, @kristileilani
Does Google use a quality score (similar to the one in Google Ads) as part of its organic search ranking algorithm? The post Website Quality Score: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
YouTube Launching 5 New Features For Livestreams via @sejournal, @MattGSouthern
YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year. The post YouTube Launching 5 New Features For Livestreams appeared first on Search Engine Journal.
Consumer Behavior Statistics You Should Know in 2022 [New Data]
How consumers make purchasing decisions has changed greatly in just a few months. For instance, the pandemic has shifted some buyers more online. In recent years, there has also been a push for more transparent and sustainable practices in brands. But what else is there? Well, that’s what we’re covering here. In this article, you’ll learn some interesting statistics regarding consumer behavior that you should know in 2022 and what that means for your marketing strategy. 1. Consumers buy more online. According to a 2022 GWI Commerce Report, there has been a 36% increase in the number of Americans doing […]
How Nonprofits Can Use TikTok for Growth [Case Study + Examples]
TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it’s here to stay. Although it’s an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We’re seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. Here, let’s explore tips and best practices for nonprofits looking to leverage TikTok for growth. Is TikTok right for your nonprofit? Building a presence on a new social media platform can be a big undertaking. As with any platform, it’s essential to assess […]
6 Tips to Design Engaging Presentations for Employee Training
Slide-based courses can be great for delivering knowledge company wide. What matters, though, is if you can keep your employees engaged with these training materials. Otherwise, learners won’t be able to retain new knowledge, and training won’t work. To avoid ‘death by PowerPoint’ and provide employees with a meaningful learning experience, you can follow these … The post 6 Tips to Design Engaging Presentations for Employee Training appeared first on Digital Agency Network.
5 Ways to Build B2B Content That Resonates With Your Audience, and Why They Work
B2B marketing has a content problem: there’s more of it all the time… and the people we actually want reading it have started tuning it all out. We can’t exactly stop the content deluge (look, we’re even contributing to it right now!), so instead we’ve got to figure out: Why are decision makers tuning out content? How can we keep them from tuning out ours? Why isn’t B2B content resonating? LinkedIn-Edelman helped answer this first question in their 2021 B2B Thought Leadership Impact Study. Their conclusions aren’t really all that surprising. Decision makers can really appreciate good thought leadership content […]
Top 25 Local Search Ranking Signals You Need To Know via @sejournal, @_kevinrowe
Check out these top local ranking signals you’ll need to understand to build your online presence and perform well in local search. The post Top 25 Local Search Ranking Signals You Need To Know appeared first on Search Engine Journal.