March 2022 / 398 posts found
Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You]
Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That’s because a brand’s visual identity is a powerful tool for telling a company’s story, building customer affinity, and increasing revenue. If done effectively, visual identity can communicate a particular feeling or message without words. But a poorly-designed identity can confuse customers with lackluster messaging and disjointed graphics. So it’s no surprise that consistent brands are 3.5x more likely to have strong brand visibility than inconsistent brands. Visual identity plays an essential role in branding, […]
Virtual Vision: 5 New LinkedIn Features & How B2B Marketers Can Use Them To Succeed
What are the newest features on LinkedIn*, and how can B2B marketers best use them to attract, engage, and convert business professionals? As the world’s leading business social platform, Microsoft’s LinkedIn has released a surprising array of innovative new ways for B2B marketers and brands to build new connections and forge even stronger existing relationships. LinkedIn has undoubtedly witnessed numerous social platforms adding elements to attract B2B marketers, yet it remains the dominant player in the massive business sector. An important factor in LinkedIn’s continuing dominance and growth has been its steadfast determination to innovate with an abundance of new […]
Gilly Macmillan: On the Thrill of Letter Writing
Gilly Macmillan is the internationally bestselling author of several critically acclaimed, fan favorites, including What She Knew, The Perfect Girl, The Nanny, To Tell You the Truth, and more. She lives in Bristol, England. Find her on Twitter, Facebook, and Instagram. Gilly Macmillan Photo by Celine Nieszawer Leextra In this post, Gilly discusses how a movie from the 1940s inspired her new thriller novel, The Long Weekend, how she navigated writing and researching a novel during a pandemic, and more! Name: Gilly MacmillanLiterary agent: Helen HellerBook title: The Long WeekendPublisher: William MorrowRelease date: March 29, 2022Genre/category: ThrillerPrevious titles: What She […]
New Agent Alert: Jazmia K. Young of Curtis Brown Ltd.
Jazmia Young is an associate agent at Curtis Brown Ltd. She received her bachelor’s degree in English with a concentration in Creative Writing at the City College of New York and was a graduate of the Publishing Certificate Program at CCNY. Jazmia K. Young (20 Literary Agents Actively Seeking Writers and Their Writing.) She is interested in representing children’s books, picture books through YA, focusing on middle-grade fiction/nonfiction with the goal of amplifying underrepresented voices and experiences. She particularly loves stories with friendship ties, complicated family dynamics, and grief or loss. Being a New York native, anything based in the […]
Top Digital Marketing Trends For 2022: Oracle Survey Results via @sejournal, @mirandalmwrites
Looking for industry benchmarks to inform your marketing strategy and upcoming campaigns? Oracle survey results reveal what’s trending in digital marketing today. The post Top Digital Marketing Trends For 2022: Oracle Survey Results appeared first on Search Engine Journal.
TikTok Taps Into GIPHY’s Video Clips With New Editing Tool via @sejournal, @MattGSouthern
TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos. The post TikTok Taps Into GIPHY’s Video Clips With New Editing Tool appeared first on Search Engine Journal.
Balance
Moriah Richard is the managing editor at Writer’s Digest. Since obtaining her MFA in fiction, she has worked with over 100 authors to help them achieve their publication dreams. As a reader, she’s most interested in horror, fantasy, and romance, although she will read just about anything with a great hook. Beyond the page, she enjoys cooking, World of Warcraft, and playing endless hours of fetch with her golden retriever. Find Moriah on Twitter @MoriahRichard93.
3 Tips on How To Make Murder Funny in Fiction
How do you make murder funny? In fiction, that is. When I first started writing, I wrote mostly twisty, dark thrillers that involved a healthy (or unhealthy, depending how you look at it) body count. I had a lot of fun writing these thrillers, and I think that was part of the problem, because my critique partners came back with the same feedback over and over again. “Your characters are way too flippant about something as serious as murder,” they told me. (On Mining Humor From Family Dynamics in Your Writing) I tried to make my characters behave in a […]
Google: Accessibility Not A Direct Ranking Factor via @sejournal, @MattGSouthern
Improvements to accessibility don’t directly impact a website’s search rankings, says Google’s Search Advocate John Mueller. The post Google: Accessibility Not A Direct Ranking Factor appeared first on Search Engine Journal.